HubSpot traffic analytics and default reporting how-to (+ video)

And one of the best examples of how you don't need to always reinvent the wheel with HubSpot is the default reporting you have available within the HubSpot traffic analytics tool. (If you don't measure your content marketing ROI, folks, you're gonna have a bad time.)

In fact, one of my favorite things to share with my HubSpot-loving clients is that there are seven different ways you can use default reporting in the HubSpot traffic analytics tool that will empower you to make smarter decisions faster for the marketing, sales, and service efforts in your business.

Default reporting rocks with HubSpot traffic analytics

That's right! When you crack open the reporting tool for the first time, it can look like it's only a single-use dashboard. But there are numerous ways you can manipulate the data you're looking at within the HubSpot traffic analytics tool relying only upon its default functionality and filtering options, including:

• Reviewing traffic sources by single or multiple sources at a time
• Isolating the performance of your topic cluster content 
• Toggling the date ranges (rolling, custom, and more)
• UTM parameters for campaign tracking
• Audience browser, technology, and device preferences

In less time than it takes to make a cup of coffee, level-up your ability to report on the ROI of your inbound marketing efforts with the video above. 

Hungry for more HubSpot goodness?

• How to measure content marketing ROI the right way (HubHeroes podcast)
• HubSpot custom properties, objects, and groups 101 (HubHeroes podcast)
• HubSpot contacts mastery is the key to unlocking HubSpot ROI