4 min read
Wanted: Full-time HubSpot implementation specialist, HubHero in the making
That's right, I'm hiring!
When I started this journey with my business last year, folks told me I'd be thinking about hiring someone else sooner...
Why do we do what we do? It's simple; it's all about humans. In other words, it's all about you. But why am I passionate about HubSpot and your success?
Choosing the right human to work with is vital to the success of your projects and events. That's why you need to know the person who will be serving you along the way at a deep level.
Have questions about HubSpot that have you stuck? Then reach out and let me give you an answer or resource to get you back on track for free.
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7 min read
George B. Thomas
Nov 29, 2022 8:53:31 PM
There are very few things in this world that make me really excited. OK, that's not true, I get excited about a lot of things. But if we're talking about the stuff that truly gets me going, there are two things that immediately come to mind.
The first is peanut butter and pickle sandwiches – really. The second is when a company tells me: "We're ready to hire our own in-house inbound marketing manager and HubSpot specialist!"
If you're here reading this right now, you're likely at the same milestone in your company's journey with HubSpot and inbound – and frankly, I couldn't be more thrilled. The step you're about to take is an exciting one. The companies I work with who see the most success with HubSpot not only invest in the platform, they also invest in hiring a dedicated owner of the platform and the inbound efforts they run through it.
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Of course, there's one elephant in the room we all need to address ...
Look, even before this never-ending era of "unprecedented times," finding great people who are a role and company culture fit wasn't exactly a cake walk. Today, with a shaky economic landscape, and The Great Resignation still impacting the job market (as well as how knowledge workers make career decisions), the climb toward finding the inbound and HubSpot all-star you need is much steeper than it used to be.
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However, it's not impossible ... which is exactly why I am sharing this resource with you. I want to arm results-oriented business owners and marketing leaders with an easily customized, ready-to-use inbound marketing manager job description template, so you can get one step closer to your goals without a ton of heavy lifting.
Yes, you'll still need to do the hiring and the screening (although I'm always here as a resource if you need me), but this job description I share with my clients will put you well on your way to hiring glory.
Also, stay tuned after the job description template for a few of my favorite tips for making the inbound marketing manager hiring process as seamless, stress-free, and successful as it can possibly be!
Now, without further ado, here is the completely ungated inbound marketing manager job description template, ideal for growth-hungry companies that use HubSpot.
If you’re an experienced inbound marketer with HubSpot experience (and a solutions-focused attitude) who is looking for a high-growth position at a company that prioritizes [INSERT A FEW OF YOUR CORE VALUES HERE], you may be a great fit for our team.
As our inbound marketing manager, you’ll do much more than creating content for our campaigns. Your goal is to drive growth for our company by attracting and converting qualified leads for our business.
So, you’ll be responsible for traditional marketing tasks – the management and creation of digital assets (e.g., website pages, content creation, etc.) – in addition to:
If these are the kinds of challenges that excite you, and you’re looking for an opportunity where you’ll truly be given a chance to grow and flourish as a marketer, you should keep reading.
Given the cross-functionality of this role, the right candidate will have experience in a majority of the following areas:
Of course, you won’t be expected to master the above areas in a few short weeks. However, the right candidate will check at least some of these boxes and possess a hunger for learning and growth that will help them check the rest in short order.
OK, let’s dig into more of our must-haves for this role:
While you’ll never have a single day that looks exactly like another (which we know will thrill the right person!), here is a snapshot of some of the most common tasks you’ll be asked to manage as our inbound marketing and HubSpot specialist:
Share a bit about your company in this section. What are your core values? What makes someone a great fit for your company? What makes someone not a great fit for your company?
Two things are true here – we believe in paying an individual what they are worth, and we also believe in transparency. So, while we can’t give a number here that will apply to all of you (as your compensation will be commensurate with your experience), we can say that the starting range of this role is between $65,000 and $80,000. [UPDATE YOUR SALARY AS NECESSARY, THIS IS JUST AN AVERAGE STARTING POINT TO CONSIDER.]
We offer competitive medical, dental, and vision coverage plans and a 401K retirement plan with company matching. In addition, you’ll have two weeks of PTO each year. [UPDATE WITH YOUR BENEFITS PACKAGE DETAILS.]
If you’re a local who can work out of our office (or even a remote employee who comes and visits the team from time to time), you can expect a stocked kitchen with both healthy and unhealthy snacks, frequent company lunches, and happy hours to bring the team together. [UPDATE WITH A NOTE ABOUT YOUR OFFICE CULTURE.]
If you’ve gotten this far and you’re still excited about the role, we’re glad to hear it! You can submit your resume and cover letter to <<EMAIL ADDRESS/WEBSITE URL>>. Please note that due to the number of applicants we typically receive for job openings, it may take us up to a week to get back to you, so we ask for your patience.
Before you go riding off into the sunset with your fresh inbound marketing manager job description template in hand, there are a few parting words of wisdom I'd like to share based on my experience over the past 10+ years in the inbound and HubSpot space:
Finally, we need to talk about the fact that people don't stick around in roles as long as they used to. What used to be an average of five years or so before someone leaps to another company has dwindled down to a little under four years in the private sector.
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With that in mind, I would urge you to speak directly to a candidate about what would make them think about staying at a company (yours or anyone else's) for the long haul. Seriously! You don't want to find a great person you're willing to invest in and cultivate only to have them turn around and leave two years later.
Of course, there are no guarantees that they (or you) won't change over time – we all do. And you should be very clear that you're asking from a place of genuine curiosity rather than seeking a premature blood oath-level commitment. That said, showing an interest in them as a human being by asking about their needs, growth goals, and expectations will only make you shine brighter in their eyes.
Speaker, trainer, catalyst, and overall happy, helpful, humble, HubSpot helper.
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