HubHeroes Blog

Every happy, helpful, humble HubSpot user's one-stop shop for HubSpot education and creative growth ideas.

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Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

8 min read

Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

Here’s the thing about being a HubHero alongside George B. Thomas — we’re all about the humans. (Not a surprise, I’m sure, if you’ve known George for any length of time or have listened to the HubHeroes podcast.) More specifically, though, we’re...

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Business Communication Based on Value, Passion, and Connection

4 min read

Business Communication Based on Value, Passion, and Connection: Feat Steve Multer

“Interactions are every bit as valuable when they're tiny and when they're grand”

Steve Multer knocked my socks off when I joined the Marketing Profs Marketing Smarts podcast.

Not literally, but you know what I mean. 😜

Communication is vital in...

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5 min read

George's totally dope insider's guide to HubSpot reporting (+ examples)

It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your inbound efforts accurately. You are 100% in the right place. While this is not the last time...

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different is better than better sally hogshead marketing smarts

6 min read

Why different is better than better, feat. Sally Hogshead

"Different is better than better."

Sally Hogshead said this during one of her recent talks at MarketingProfs B2B Marketing Forum, and it absolutely blew my mind. Her whole talk did, in fact. I walked away that day feeling inspired ... but also...

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hubspot agency partner success

9 min read

Let's be honest, the HubSpot agency model isn't broken — we are

When I started out on this journey as a business owner, I told myself the last thing I wanted to do was build another agency.

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B2B Referral Generation - Shifting your Marketing Mindset

4 min read

B2B Referral Generation: Shifting your marketing mindset, feat. John Jantsch

When it comes to referrals for B2B business, a lot of people think that referrals are out of our control – that they just happen if you treat your customers right and ask them nicely. 

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Business owners, it's time to make education a priority

5 min read

Business owners, it's time to make education a priority

HubSpot's World Certification Week is right around the corner. So, while education is always on my mind as a lifelong learner, it's especially top-of-mind right now. 

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Content-first B2B marketing department, feat. Joe Pulizzi

5 min read

Content-first B2B marketing department, feat. Joe Pulizzi

If you're reading this, you're likely bought in on the power of content. You know you need to create content to get those traffic, leads, and sales wins you're looking for. You know "getting content right" as part of your B2B marketing plan means...

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6 min read

How to execute a thought leadership strategy (+tips), feat. Ashley faus

OK, quick poll, everybody! By a show of virtual hands, how many of you right now want to be considered "thought leaders" in your respective space or industry? My guess is almost every single one of you.

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ultimate hubspot academy certification guide

12 min read

Ultimate HubSpot Academy certifications guide (top 30 picks)

We've already dedicated an entire episode of the HubHeroes podcast to HubSpot Academy — check it out if you haven't already! We went into that recording with a clear game plan (as we always do) to share the story of HubSpot Academy, and provide...

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5 min read

How to use AI for marketing (examples + best practices)

If you've got a pulse and a LinkedIn account — or heck, even just basic internet access — you've likely seen something about artificial intelligence at least 43 times every single day in your feeds. (Sure, that's a made-up statistic, but I'm also...

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Wanted: Full-time HubSpot implementation specialist, HubHero in the making

4 min read

Wanted: Full-time project manager, HubHero in the making

Guess who's back? Back again!

Yeah, yeah, it's your boy, George. 

I'm back ... on a brand new search for a good human to join my team.

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How to create a powerful B2B event marketing strategy (+ examples)

5 min read

How to create a powerful B2B event marketing strategy (+ examples)

Look, I'm not rockin' any B2B marketer's world by pointing to an event strategy as a powerful way to level-up your marketing plan. However, I want to challenge you all today to think about it through a completely different lens. 

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8 min read

8 mind-blowing HubSpot social media tools for brands (+ examples)

I don't care where you land on the social media know-how spectrum — an absolute wizard or still learning how to refine your company's social presence. You need to read this. Because some of you out there might be thinking it's time for a big ol'...

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Introducing the newest HubHero, Jorge!

7 min read

Introducing the newest HubHero, Jorge!

When I started this venture, I always pictured myself as a party of one. But sometimes the universe has bigger plans for you. And that’s exactly what happened here. 

As we’ve gotten deeper into 2023, it’s becoming more and more apparent that I...

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9 min read

You need to write (and market) like a human to get results (+ examples)

OK, before we dig into this topic, we need to take a step back for a moment and agree that if you’re here reading this, you’re a good human trying to do good things. 

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Wanted: Full-time HubSpot implementation specialist, HubHero in the making

4 min read

Wanted: Full-time HubSpot implementation specialist, HubHero in the making

That's right, I'm hiring! 

When I started this journey with my business last year, folks told me I'd be thinking about hiring someone else sooner than I expected. I appreciated their wisdom, but still ... in the back of my mind, I was thinking: "Eh,...

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9 min read

6 must-know HubSpot workflows dos and don'ts (+ examples)

Looking back at all of the HubSpot trainings I've done with clients over the past 10 years, one of the most common patterns I've noticed is that people typically "get" HubSpot workflows at a high level, but are very confused by them at a tactical...

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It's time for a New Year's revolution, resolutions are for the birds

8 min read

It's time for a New Year's revolution, resolutions are for the birds

New Year’s resolutions — that’s all anyone is talking about this week, myself included. And it’s likely what a meaningful number of you will be talking about at parties today with friends and family, and into the week ahead. About 41% of American...

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'Twas the night before HubMas ... a visit from the Big Orange Sprocket

2 min read

'Twas the night before HubMas ... a visit from the Big Orange Sprocket

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pillar page strategy examples mistakes

5 min read

Pillar page strategy: 4 mistakes that are costing you (+ examples)

Welcome back to another edition of Ask a Content StrategistThis week, we're digging into one of my favorite topics: pillar page strategy. Specifically, what well-meaning, incredibly talented content marketers and business leaders like you are...

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HubSpot CMS Domains, Redirect, and Setup User Guide

1 min read

HubSpot CMS domain setup how-to (+ video)

No doubt about it, folks, setting your business website up on the HubSpot CMS Hub is one of the most powerful ways to supercharge your inbound growth and revenue efforts — especially if you're already using any of the other HubSpot hubs...

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