8 min read
Here’s the thing about being a HubHero alongside George B. Thomas — we’re all about the humans. (Not a surprise, I’m sure, if you’ve known George for any length of time or have listened to the HubHeroes podcast.) More specifically, though, we’re...
4 min read
“Interactions are every bit as valuable when they're tiny and when they're grand”
Steve Multer knocked my socks off when I joined the Marketing Profs Marketing Smarts podcast.
Not literally, but you know what I mean. 😜
Communication is vital in...
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5 min read
It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your inbound efforts accurately. You are 100% in the right place. While this is not the last time...
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6 min read
"Different is better than better."
Sally Hogshead said this during one of her recent talks at MarketingProfs B2B Marketing Forum, and it absolutely blew my mind. Her whole talk did, in fact. I walked away that day feeling inspired ... but also...
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9 min read
When I started out on this journey as a business owner, I told myself the last thing I wanted to do was build another agency.
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4 min read
When it comes to referrals for B2B business, a lot of people think that referrals are out of our control – that they just happen if you treat your customers right and ask them nicely.
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5 min read
HubSpot's World Certification Week is right around the corner. So, while education is always on my mind as a lifelong learner, it's especially top-of-mind right now.
5 min read
If you're reading this, you're likely bought in on the power of content. You know you need to create content to get those traffic, leads, and sales wins you're looking for. You know "getting content right" as part of your B2B marketing plan means...
6 min read
OK, quick poll, everybody! By a show of virtual hands, how many of you right now want to be considered "thought leaders" in your respective space or industry? My guess is almost every single one of you.
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12 min read
We've already dedicated an entire episode of the HubHeroes podcast to HubSpot Academy — check it out if you haven't already! We went into that recording with a clear game plan (as we always do) to share the story of HubSpot Academy, and provide...
5 min read
If you've got a pulse and a LinkedIn account — or heck, even just basic internet access — you've likely seen something about artificial intelligence at least 43 times every single day in your feeds. (Sure, that's a made-up statistic, but I'm also...
4 min read
Yeah, yeah, it's your boy, George.
I'm back ... on a brand new search for a good human to join my team.
5 min read
Look, I'm not rockin' any B2B marketer's world by pointing to an event strategy as a powerful way to level-up your marketing plan. However, I want to challenge you all today to think about it through a completely different lens.
8 min read
I don't care where you land on the social media know-how spectrum — an absolute wizard or still learning how to refine your company's social presence. You need to read this. Because some of you out there might be thinking it's time for a big ol'...
7 min read
When I started this venture, I always pictured myself as a party of one. But sometimes the universe has bigger plans for you. And that’s exactly what happened here.
As we’ve gotten deeper into 2023, it’s becoming more and more apparent that I...
9 min read
OK, before we dig into this topic, we need to take a step back for a moment and agree that if you’re here reading this, you’re a good human trying to do good things.
4 min read
When I started this journey with my business last year, folks told me I'd be thinking about hiring someone else sooner than I expected. I appreciated their wisdom, but still ... in the back of my mind, I was thinking: "Eh,...
9 min read
Looking back at all of the HubSpot trainings I've done with clients over the past 10 years, one of the most common patterns I've noticed is that people typically "get" HubSpot workflows at a high level, but are very confused by them at a tactical...
8 min read
New Year’s resolutions — that’s all anyone is talking about this week, myself included. And it’s likely what a meaningful number of you will be talking about at parties today with friends and family, and into the week ahead. About 41% of American...
2 min read
5 min read
Welcome back to another edition of Ask a Content Strategist! This week, we're digging into one of my favorite topics: pillar page strategy. Specifically, what well-meaning, incredibly talented content marketers and business leaders like you are...
1 min read
No doubt about it, folks, setting your business website up on the HubSpot CMS Hub is one of the most powerful ways to supercharge your inbound growth and revenue efforts — especially if you're already using any of the other HubSpot hubs...
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