1 min read
You don't need to reinvent the wheel with HubSpot traffic analytics! Yes, one of the things I freakin' love about HubSpot is how easy it is to customize the tools within each of the hubs (Marketing Hub, Sales Hub, CMS Hub, Service Hub, and so...
7 min read
In the SEO content strategy world, there is nothing more woefully misunderstood than pillar content. What the heck is pillar content? Is it a really long blog article? Should it be gated? Does it really need to be 10,000+ words long? Did some giant,...
7 min read
There are very few things in this world that make me really excited. OK, that's not true, I get excited about a lot of things. But if we're talking about the stuff that truly gets me going, there are two things that immediately come to mind.
6 min read
You'd think given that it's 2022, a topic like "what is HubSpot" would be a little too basic for yours truly to dig into. But a few recent HubHeroes conversations made me realize getting that answer right is more important than ever because of how...
6 min read
In an SEO content strategy, a topic cluster is a network of interconnected pieces of content – blogs, podcasts, videos, you name it! – that all relate to the same broad central topic like, "technical recruiting" or "video for sales." At...
6 min read
I don't care if we're talking about HubSpot for marketing, sales, service, CMS, or operations. That moment when you log into your account for the very first time is freaking exciting ...
10 min read
Welcome to the first installment of Ask a Content Strategist, with guest columnist Liz Murphy of Buona Volpe. Each month, Liz will answer your questions about content strategy and content creation. Got a content question for next month's edition?
5 min read
It's about 3 p.m. on a Thursday, but a chat I had a couple hours ago still has my head spinning – in all the right ways – which means I know I need to take a few minutes and get this out of my brain.
9 min read
Since I'm knocking on the door of turning 40 years old next month, we're not going to do the math on how long I've been creating content strategies for B2B and B2C brands – let's just say "long enough," and call it a day, shall we?
2 min read
This article has very little to do with marketing or sales yet; it might have everything to do with marketing and sales. Here are three things I have learned during my first week of being a company of one!
It's been a whirlwind, it's been...
1 min read
One thing I've seen some professionals struggle with is getting a great-looking and effective email signature in place for their Gmail. Outlook, or any other email service provider they may use.
However, this has changed forever with the...
2 min read
Are you using Google Tag Manager in unison with your HubSpot CMS? Or heck, to be honest, any CMS you might be using? If not, in this article, I’m going to share what I’ve learned while I implemented Google Tag manager for my personal site and...
2 min read
After ten years of living the HubSpot Agency life, it's time to make a crazy change! After watching hours of HubSpot Academy content and using HubSpot since September 2012, it's time to leap in a completely different direction in life.
6 min read
Do others' negative energy bring you down? Maybe it’s your coworkers, family members, or even friends you’ve grown apart from. If you’re like most humans out there, the answer is a resounding yes, yes I am.
When you’re surrounded by negativity,...
6 min read
“Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy—the experiences that make us the most...
5 min read
One of the most important things that I’ve learned over the past 10 years is the power of habits. Putting the important things in place so that you can allow yourself to go into an almost autopilot mode is a very special place that by the end of...
4 min read
What is the greatest gift aka superpower any human can have? Well, if you ask Meryl Streep, she would tell you this.
The great gift of human beings is that we have the power of empathy.”Do you want to be more empathetic with the humans in your...
4 min read
“You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, and how you can still come out of it.” Who said that? The one and only Maya...
6 min read
In the beginning. That's an interesting statement considering that we all have a beginning.No matter who you are, you have a starting line. A place where it, whatever it is, began.Someplace where we can recall in our minds that for us is the...
4 min read
You might be asking yourself Is it okay to fail? Or maybe it sounds something like can I give myself the ability or comfort to fail?
And of course then not beat myself up afterward.And to be honest, I totally get that you may have clicked on this...
3 min read
Is fifty too late to start helping people? I mean, I used to think fifty was old, over the hill, pack it up, grandpa. But now, wow, I’m fifty! That thought can impact many! For me it got me thinking.
Have I let too much time pass by to start...
