11 min read
Ask a Content Strategist
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10 min read
Yes, accounting firms, you can create fun, human content (an intervention)
Guess who's back? It's me, your friendly, neighborhood weekly HubHeroes podcast host and local content strategist! I know, it's been way too long since I took to the keyboard to drop some word nerd know-how on you all.
5 min read
Pillar page strategy: 4 mistakes that are costing you (+ examples)
Welcome back to another edition of Ask a Content Strategist! This week, we're digging into one of my favorite topics: pillar page strategy. Specifically, what well-meaning, incredibly talented content marketers and business leaders like you are...
10 min read
How to write a blog post outline (tips + examples)
Welcome to the first installment of Ask a Content Strategist, with guest columnist Liz Murphy of Buona Volpe. Each month, Liz will answer your questions about content strategy and content creation. Got a content question for next month's edition?
9 min read
Content strategy scoping questions list (47-ish in total)
Since I'm knocking on the door of turning 40 years old next month, we're not going to do the math on how long I've been creating content strategies for B2B and B2C brands – let's just say "long enough," and call it a day, shall we?