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5 min read
The Art and Science of Crafting Powerful HubSpot Campaigns (+ Examples)
If you’ve spent any amount of time in the marketing world, you’re likely no stranger to the word “campaigns.”
Attract
8 min read
Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth
Here’s the thing about being a HubHero alongside George B. Thomas — we’re all about the humans. (Not a surprise, I’m sure, if you’ve known George for any length of time or have listened to the HubHeroes podcast.) More specifically, though, we’re...
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5 min read
George's totally dope insider's guide to HubSpot reporting (+ examples)
It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your inbound efforts accurately. You are 100% in the right place. While this is not the last time...
5 min read
Content-first B2B marketing department, feat. Joe Pulizzi
If you're reading this, you're likely bought in on the power of content. You know you need to create content to get those traffic, leads, and sales wins you're looking for. You know "getting content right" as part of your B2B marketing plan means...
6 min read
How to execute a thought leadership strategy (+tips), feat. Ashley faus
OK, quick poll, everybody! By a show of virtual hands, how many of you right now want to be considered "thought leaders" in your respective space or industry? My guess is almost every single one of you.
5 min read
How to use AI for marketing (examples + best practices)
If you've got a pulse and a LinkedIn account — or heck, even just basic internet access — you've likely seen something about artificial intelligence at least 43 times every single day in your feeds. (Sure, that's a made-up statistic, but I'm also...
5 min read
How to create a powerful B2B event marketing strategy (+ examples)
Look, I'm not rockin' any B2B marketer's world by pointing to an event strategy as a powerful way to level-up your marketing plan. However, I want to challenge you all today to think about it through a completely different lens.
8 min read
8 mind-blowing HubSpot social media tools for brands (+ examples)
I don't care where you land on the social media know-how spectrum — an absolute wizard or still learning how to refine your company's social presence. You need to read this. Because some of you out there might be thinking it's time for a big ol'...
9 min read
You need to write (and market) like a human to get results (+ examples)
OK, before we dig into this topic, we need to take a step back for a moment and agree that if you’re here reading this, you’re a good human trying to do good things.
9 min read
6 must-know HubSpot workflows dos and don'ts (+ examples)
Looking back at all of the HubSpot trainings I've done with clients over the past 10 years, one of the most common patterns I've noticed is that people typically "get" HubSpot workflows at a high level, but are very confused by them at a tactical...
![HubSpot GDPR Big Mistake! Are you making it? [HubSpot Admin]](https://www.georgebthomas.com/hubfs/HubSpot%20Forms%20GDPR%20Issue.webp)
2 min read
'Twas the night before HubMas ... a visit from the Big Orange Sprocket
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5 min read
Pillar page strategy: 4 mistakes that are costing you (+ examples)
Welcome back to another edition of Ask a Content Strategist! This week, we're digging into one of my favorite topics: pillar page strategy. Specifically, what well-meaning, incredibly talented content marketers and business leaders like you are...
7 min read
What is pillar content? (definition + examples)
In the SEO content strategy world, there is nothing more woefully misunderstood than pillar content. What the heck is pillar content? Is it a really long blog article? Should it be gated? Does it really need to be 10,000+ words long? Did some giant,...
6 min read
What is HubSpot, really? (The definition most get wrong)
You'd think given that it's 2022, a topic like "what is HubSpot" would be a little too basic for yours truly to dig into. But a few recent HubHeroes conversations made me realize getting that answer right is more important than ever because of how...
6 min read
What is a topic cluster? (definition + examples)
In an SEO content strategy, a topic cluster is a network of interconnected pieces of content – blogs, podcasts, videos, you name it! – that all relate to the same broad central topic like, "technical recruiting" or "video for sales." At...
10 min read
How to write a blog post outline (tips + examples)
Welcome to the first installment of Ask a Content Strategist, with guest columnist Liz Murphy of Buona Volpe. Each month, Liz will answer your questions about content strategy and content creation. Got a content question for next month's edition?
5 min read
HubSpot CMS vs WordPress, Contentful, etc., from a content strategist
It's about 3 p.m. on a Thursday, but a chat I had a couple hours ago still has my head spinning – in all the right ways – which means I know I need to take a few minutes and get this out of my brain.
9 min read
Content strategy scoping questions list (47-ish in total)
Since I'm knocking on the door of turning 40 years old next month, we're not going to do the math on how long I've been creating content strategies for B2B and B2C brands – let's just say "long enough," and call it a day, shall we?