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Every happy, helpful, humble HubSpot user's one-stop shop for HubSpot education and creative growth ideas.

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Content Strategy

sales enablement strategy blueprint

5 min read

Here's Why Your Sales Enablement Strategy Is Broken (+ New Sales Enablement Course)

Howdy, folks! I am thrilled right now for two reasons. First, I am coming to you live today from center of the HubSpot universe, #INBOUND23 in Boston ... 

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6 min read

Unlocking Maximum Value: Your Guide to Extracting the Best from INBOUND 2023

Are you ready for #INBOUND23?

My whole team and I are ready to head to Boston for what we consider one of the planet's most critical “Business Growth Event's

This exciting event brings together thought leaders, business professionals, and...

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3 min read

Your Marketing Content Potential and Making the Most of It!

In today's fast-paced digital landscape, where information is constantly being created and consumed, the importance of effective content creation and utilization cannot be overstated.

Every piece of content you produce, whether it's a blog post,...

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what jorge learned, chatgpt, owners mindset content ux

5 min read

What Jorge Learned: Owner's Mentality, Content UX, and the Truth About ChatGPT

Welcome back to another installment of What Jorge (that's me!) Learned over the past month. If you're new to this series, it's great to meet you! I'm Jorge, and I work with George here ... his sidekick, if you will! 

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how to sound like a human in content

10 min read

Yes, accounting firms, you can create fun, human content (an intervention)

Guess who's back? It's me, your friendly, neighborhood weekly HubHeroes podcast host and local content strategist! I know, it's been way too long since I took to the keyboard to drop some word nerd know-how on you all. 

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Content-first B2B marketing department, feat. Joe Pulizzi

5 min read

Content-first B2B marketing department, feat. Joe Pulizzi

If you're reading this, you're likely bought in on the power of content. You know you need to create content to get those traffic, leads, and sales wins you're looking for. You know "getting content right" as part of your B2B marketing plan means...

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6 min read

How to execute a thought leadership strategy (+tips), feat. Ashley faus

OK, quick poll, everybody! By a show of virtual hands, how many of you right now want to be considered "thought leaders" in your respective space or industry? My guess is almost every single one of you.

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5 min read

How to use AI for marketing (examples + best practices)

If you've got a pulse and a LinkedIn account — or heck, even just basic internet access — you've likely seen something about artificial intelligence at least 43 times every single day in your feeds. (Sure, that's a made-up statistic, but I'm also...

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How to create a powerful B2B event marketing strategy (+ examples)

5 min read

How to create a powerful B2B event marketing strategy (+ examples)

Look, I'm not rockin' any B2B marketer's world by pointing to an event strategy as a powerful way to level-up your marketing plan. However, I want to challenge you all today to think about it through a completely different lens. 

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9 min read

You need to write (and market) like a human to get results (+ examples)

OK, before we dig into this topic, we need to take a step back for a moment and agree that if you’re here reading this, you’re a good human trying to do good things. 

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what is pillar content definition examples

7 min read

What is pillar content? (definition + examples)

In the SEO content strategy world, there is nothing more woefully misunderstood than pillar content. What the heck is pillar content? Is it a really long blog article? Should it be gated? Does it really need to be 10,000+ words long? Did some giant,...

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What is a topic cluster? (definition + examples)

6 min read

What is a topic cluster? (definition + examples)

In an SEO content strategy, a topic cluster is a network of interconnected pieces of content – blogs, podcasts, videos, you name it! – that all relate to the same broad central topic like, "technical recruiting" or "video for sales." At...

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how to write a blog outline plus examples

10 min read

How to write a blog post outline (tips + examples)

Welcome to the first installment of Ask a Content Strategist, with guest columnist Liz Murphy of Buona Volpe. Each month, Liz will answer your questions about content strategy and content creation. Got a content question for next month's edition?

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HubSpot CMS vs WordPress, Contentful, etc., from a content strategist

5 min read

HubSpot CMS vs WordPress, Contentful, etc., from a content strategist

It's about 3 p.m. on a Thursday, but a chat I had a couple hours ago still has my head spinning – in all the right ways – which means I know I need to take a few minutes and get this out of my brain.

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Content strategy scoping questions list (47-ish in total)

9 min read

Content strategy scoping questions list (47-ish in total)

Since I'm knocking on the door of turning 40 years old next month, we're not going to do the math on how long I've been creating content strategies for B2B and B2C brands – let's just say "long enough," and call it a day, shall we?

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