HubHeroes Blog

5 min read

What Jorge learned: Client Churn, Never Assume, and HubSpot Service Hub Ticketing

Jorge Fuentes:

You know what time it is! It's time for this months installment of What Jorge Learned! If this is your first time here (or you're simply new to this series), I'm so glad you're here! I'm Jorge. and I work with George, day in and day out, to make...

5 min read

The Art and Science of Crafting Powerful HubSpot Campaigns (+ Examples)

George B. Thomas:

If you’ve spent any amount of time in the marketing world, you’re likely no stranger to the word “campaigns.”

6 min read

Why different is better than better, feat. Sally Hogshead

George B. Thomas:

"Different is better than better."

Sally Hogshead said this during one of her recent talks at MarketingProfs B2B Marketing Forum, and it absolutely blew my mind. Her whole talk did, in fact. I walked away that day feeling inspired ... but also...

4 min read

B2B Referral Generation: Shifting your marketing mindset, feat. John Jantsch

George B. Thomas:

When it comes to referrals for B2B business, a lot of people think that referrals are out of our control – that they just happen if you treat your customers right and ask them nicely. 

5 min read

6 HubSpot and human lessons I've learned in my first 60 days (new series)

Jorge Fuentes:

5 min read

How to use AI for marketing (examples + best practices)

George B. Thomas:

If you've got a pulse and a LinkedIn account — or heck, even just basic internet access — you've likely seen something about artificial intelligence at least 43 times every single day in your feeds. (Sure, that's a made-up statistic, but I'm also...

5 min read

How to create a powerful B2B event marketing strategy (+ examples)

George B. Thomas:

Look, I'm not rockin' any B2B marketer's world by pointing to an event strategy as a powerful way to level-up your marketing plan. However, I want to challenge you all today to think about it through a completely different lens. 

1 min read

HubSpot GDPR: Are you making this big mistake? (video tutorial)

George B. Thomas:

1 min read

HubSpot My Brand Kit setup (a how-to video)

George B. Thomas:

2 min read

'Twas the night before HubMas ... a visit from the Big Orange Sprocket

George B. Thomas:

6 min read

What is HubSpot, really? (The definition most get wrong)

George B. Thomas:

You'd think given that it's 2022, a topic like "what is HubSpot" would be a little too basic for yours truly to dig into. But a few recent HubHeroes conversations made me realize getting that answer right is more important than ever because of how...