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5 min read
The Art and Science of Crafting Powerful HubSpot Campaigns (+ Examples)
If you’ve spent any amount of time in the marketing world, you’re likely no stranger to the word “campaigns.”
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10 min read
Yes, accounting firms, you can create fun, human content (an intervention)
Guess who's back? It's me, your friendly, neighborhood weekly HubHeroes podcast host and local content strategist! I know, it's been way too long since I took to the keyboard to drop some word nerd know-how on you all.
8 min read
Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth
Here’s the thing about being a HubHero alongside George B. Thomas — we’re all about the humans. (Not a surprise, I’m sure, if you’ve known George for any length of time or have listened to the HubHeroes podcast.) More specifically, though, we’re...
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5 min read
George's totally dope insider's guide to HubSpot reporting (+ examples)
It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your inbound efforts accurately. You are 100% in the right place. While this is not the last time...
5 min read
How to use AI for marketing (examples + best practices)
If you've got a pulse and a LinkedIn account — or heck, even just basic internet access — you've likely seen something about artificial intelligence at least 43 times every single day in your feeds. (Sure, that's a made-up statistic, but I'm also...
![HubSpot GDPR Big Mistake! Are you making it? [HubSpot Admin]](https://www.georgebthomas.com/hubfs/HubSpot%20Forms%20GDPR%20Issue.webp)
2 min read
'Twas the night before HubMas ... a visit from the Big Orange Sprocket
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6 min read
What is HubSpot, really? (The definition most get wrong)
You'd think given that it's 2022, a topic like "what is HubSpot" would be a little too basic for yours truly to dig into. But a few recent HubHeroes conversations made me realize getting that answer right is more important than ever because of how...