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Every happy, helpful, humble HubSpot user's one-stop shop for HubSpot education and creative growth ideas.

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hubspot campaigns 101

5 min read

The Art and Science of Crafting Powerful HubSpot Campaigns (+ Examples)

If you’ve spent any amount of time in the marketing world, you’re likely no stranger to the word “campaigns.”

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how to sound like a human in content

10 min read

Yes, accounting firms, you can create fun, human content (an intervention)

Guess who's back? It's me, your friendly, neighborhood weekly HubHeroes podcast host and local content strategist! I know, it's been way too long since I took to the keyboard to drop some word nerd know-how on you all. 

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Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

8 min read

Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

Here’s the thing about being a HubHero alongside George B. Thomas — we’re all about the humans. (Not a surprise, I’m sure, if you’ve known George for any length of time or have listened to the HubHeroes podcast.) More specifically, though, we’re...

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5 min read

George's totally dope insider's guide to HubSpot reporting (+ examples)

It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your inbound efforts accurately. You are 100% in the right place. While this is not the last time...

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5 min read

How to use AI for marketing (examples + best practices)

If you've got a pulse and a LinkedIn account — or heck, even just basic internet access — you've likely seen something about artificial intelligence at least 43 times every single day in your feeds. (Sure, that's a made-up statistic, but I'm also...

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'Twas the night before HubMas ... a visit from the Big Orange Sprocket

2 min read

'Twas the night before HubMas ... a visit from the Big Orange Sprocket

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What is HubSpot, really? (The definition most get wrong)

6 min read

What is HubSpot, really? (The definition most get wrong)

You'd think given that it's 2022, a topic like "what is HubSpot" would be a little too basic for yours truly to dig into. But a few recent HubHeroes conversations made me realize getting that answer right is more important than ever because of how...

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