HubHeroes Blog

Every happy, helpful, humble HubSpot user's one-stop shop for HubSpot education and creative growth ideas.

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5 min read

Empathy in Marketing: More Than Just a Buzzword

Have you ever thought about how companies understand what you need or want? Right when you want or need it! It's like they can read your mind, right? Well, there's a secret ingredient to this magic: empathy.

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8 min read

Mastering Video in HubSpot for Marketing, Sales, and Service Teams: A Comprehensive Guide

Imagine a world where marketing is like a superhero movie – full of action, color, and engaging stories. That's the world of video marketing today!

Are you ready to level up your video game with HubSpot? If you're nodding yes, you're in the perfect...

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sales enablement strategy blueprint

5 min read

Here's Why Your Sales Enablement Strategy Is Broken (+ New Sales Enablement Course)

Howdy, folks! I am thrilled right now for two reasons. First, I am coming to you live today from center of the HubSpot universe, #INBOUND23 in Boston ... 

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hubspot campaigns 101

5 min read

The Art and Science of Crafting Powerful HubSpot Campaigns (+ Examples)

If you’ve spent any amount of time in the marketing world, you’re likely no stranger to the word “campaigns.”

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buyer personas getting started guide

8 min read

George's crazy simple guide to getting started with HubSpot buyer personas (+ examples)

Buyer personas are a fundamental building block of the inbound methodology. If you've been kicking around the HubSpot ecosystem for any length of time, I know I'm not blowing your mind by dropping that little nugget of wisdom.

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what jorge learned hubspot and human lessons

4 min read

What Jorge learned: Microsoft Dynamics integrations, newsletters, and community

I can't believe it's already been 90 days since I joined George as a HubHero, serving all of you incredible HubSpotting humans out there, so they can achieve their biggest goals. But it has been and I'm back with a second installment of a few of...

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Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

8 min read

Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth

Here’s the thing about being a HubHero alongside George B. Thomas — we’re all about the humans. (Not a surprise, I’m sure, if you’ve known George for any length of time or have listened to the HubHeroes podcast.) More specifically, though, we’re...

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5 min read

George's totally dope insider's guide to HubSpot reporting (+ examples)

It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your inbound efforts accurately. You are 100% in the right place. While this is not the last time...

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ultimate hubspot academy certification guide

12 min read

Ultimate HubSpot Academy certifications guide (top 30 picks)

We've already dedicated an entire episode of the HubHeroes podcast to HubSpot Academy — check it out if you haven't already! We went into that recording with a clear game plan (as we always do) to share the story of HubSpot Academy, and provide...

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8 min read

8 mind-blowing HubSpot social media tools for brands (+ examples)

I don't care where you land on the social media know-how spectrum — an absolute wizard or still learning how to refine your company's social presence. You need to read this. Because some of you out there might be thinking it's time for a big ol'...

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9 min read

You need to write (and market) like a human to get results (+ examples)

OK, before we dig into this topic, we need to take a step back for a moment and agree that if you’re here reading this, you’re a good human trying to do good things. 

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9 min read

6 must-know HubSpot workflows dos and don'ts (+ examples)

Looking back at all of the HubSpot trainings I've done with clients over the past 10 years, one of the most common patterns I've noticed is that people typically "get" HubSpot workflows at a high level, but are very confused by them at a tactical...

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pillar page strategy examples mistakes

5 min read

Pillar page strategy: 4 mistakes that are costing you (+ examples)

Welcome back to another edition of Ask a Content StrategistThis week, we're digging into one of my favorite topics: pillar page strategy. Specifically, what well-meaning, incredibly talented content marketers and business leaders like you are...

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what is pillar content definition examples

7 min read

What is pillar content? (definition + examples)

In the SEO content strategy world, there is nothing more woefully misunderstood than pillar content. What the heck is pillar content? Is it a really long blog article? Should it be gated? Does it really need to be 10,000+ words long? Did some giant,...

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What is HubSpot, really? (The definition most get wrong)

6 min read

What is HubSpot, really? (The definition most get wrong)

You'd think given that it's 2022, a topic like "what is HubSpot" would be a little too basic for yours truly to dig into. But a few recent HubHeroes conversations made me realize getting that answer right is more important than ever because of how...

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What is a topic cluster? (definition + examples)

6 min read

What is a topic cluster? (definition + examples)

In an SEO content strategy, a topic cluster is a network of interconnected pieces of content – blogs, podcasts, videos, you name it! – that all relate to the same broad central topic like, "technical recruiting" or "video for sales." At...

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hubspot contacts mastery

6 min read

HubSpot contacts mastery is how you maximize ROI with HubSpot

I don't care if we're talking about HubSpot for marketing, sales, service, CMS, or operations. That moment when you log into your account for the very first time is freaking exciting ...

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