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5 min read
Here's Why Your Sales Enablement Strategy Is Broken (+ New Sales Enablement Course)
Howdy, folks! I am thrilled right now for two reasons. First, I am coming to you live today from center of the HubSpot universe, #INBOUND23 in Boston ...
HubSpot Marketing Hub
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5 min read
The Art and Science of Crafting Powerful HubSpot Campaigns (+ Examples)
If you’ve spent any amount of time in the marketing world, you’re likely no stranger to the word “campaigns.”
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8 min read
George's crazy simple guide to getting started with HubSpot buyer personas (+ examples)
Buyer personas are a fundamental building block of the inbound methodology. If you've been kicking around the HubSpot ecosystem for any length of time, I know I'm not blowing your mind by dropping that little nugget of wisdom.
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4 min read
What Jorge learned: Microsoft Dynamics integrations, newsletters, and community
I can't believe it's already been 90 days since I joined George as a HubHero, serving all of you incredible HubSpotting humans out there, so they can achieve their biggest goals. But it has been and I'm back with a second installment of a few of...
8 min read
Harnessing HubSpot for accountants: A comprehensive guide to unlocking revenue growth
Here’s the thing about being a HubHero alongside George B. Thomas — we’re all about the humans. (Not a surprise, I’m sure, if you’ve known George for any length of time or have listened to the HubHeroes podcast.) More specifically, though, we’re...
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5 min read
George's totally dope insider's guide to HubSpot reporting (+ examples)
It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your inbound efforts accurately. You are 100% in the right place. While this is not the last time...
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12 min read
Ultimate HubSpot Academy certifications guide (top 30 picks)
We've already dedicated an entire episode of the HubHeroes podcast to HubSpot Academy — check it out if you haven't already! We went into that recording with a clear game plan (as we always do) to share the story of HubSpot Academy, and provide...
8 min read
8 mind-blowing HubSpot social media tools for brands (+ examples)
I don't care where you land on the social media know-how spectrum — an absolute wizard or still learning how to refine your company's social presence. You need to read this. Because some of you out there might be thinking it's time for a big ol'...
9 min read
You need to write (and market) like a human to get results (+ examples)
OK, before we dig into this topic, we need to take a step back for a moment and agree that if you’re here reading this, you’re a good human trying to do good things.
![HubSpot Email Sending Domain Setup [HubSpot Admin]](https://www.georgebthomas.com/hubfs/BLOG%20IMAGES/Blog%20Hero%20Images/Email-Sending-Domain.webp)
9 min read
6 must-know HubSpot workflows dos and don'ts (+ examples)
Looking back at all of the HubSpot trainings I've done with clients over the past 10 years, one of the most common patterns I've noticed is that people typically "get" HubSpot workflows at a high level, but are very confused by them at a tactical...
![HubSpot Property Groups Setup [HubSpot Admin]](https://www.georgebthomas.com/hubfs/HubSpot%20Prperty%20Groups%20Featured.webp)
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5 min read
Pillar page strategy: 4 mistakes that are costing you (+ examples)
Welcome back to another edition of Ask a Content Strategist! This week, we're digging into one of my favorite topics: pillar page strategy. Specifically, what well-meaning, incredibly talented content marketers and business leaders like you are...
1 min read
HubSpot traffic analytics and default reporting how-to (+ video)
You don't need to reinvent the wheel with HubSpot traffic analytics! Yes, one of the things I freakin' love about HubSpot is how easy it is to customize the tools within each of the hubs (Marketing Hub, Sales Hub, CMS Hub, Service Hub, and so...
7 min read
What is pillar content? (definition + examples)
In the SEO content strategy world, there is nothing more woefully misunderstood than pillar content. What the heck is pillar content? Is it a really long blog article? Should it be gated? Does it really need to be 10,000+ words long? Did some giant,...
6 min read
What is HubSpot, really? (The definition most get wrong)
You'd think given that it's 2022, a topic like "what is HubSpot" would be a little too basic for yours truly to dig into. But a few recent HubHeroes conversations made me realize getting that answer right is more important than ever because of how...
6 min read
What is a topic cluster? (definition + examples)
In an SEO content strategy, a topic cluster is a network of interconnected pieces of content – blogs, podcasts, videos, you name it! – that all relate to the same broad central topic like, "technical recruiting" or "video for sales." At...
6 min read
HubSpot contacts mastery is how you maximize ROI with HubSpot
I don't care if we're talking about HubSpot for marketing, sales, service, CMS, or operations. That moment when you log into your account for the very first time is freaking exciting ...