HUBSPOT CERTIFICATIONS

GEORGE B. THOMAS'S JOURNEY TO BECOME A MASTER AT INBOUND, CRM, CMS, AND ALL THINGS HUBSPOT!

30+ HUBSPOT ACADEMY CERTIFICATIONS

5-1523035741497
18-1523280639294
23-1523036557501
11-1523036268800
21-1523036451520
83-1584064893305
97-1592496202768
14-1523280670589
87-1585080276115
29-1530112673068
102-1595968896150
12-1523036297917
24-1523036588925
19-1523280711637
9-1523036180329
106-1600208641306
8-1523035932167
84-1584066147008
10-1523036200672
15-1523036350426
36-1567178608904
7-1584066166196
66-1566576209198
20-1523036429490
98-1594384768778-reporting
77-1578075546539
29-1530112673068-1
14-1523280670589
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George B Thomas - HubSpot Trainer Certification

HubSpot Certified Trainer

This course will introduce you to the world of training. Throughout each lesson, you’ll learn why the concept is important and how to apply it to your own business, and you’ll see some real-life examples of what this looks like. Our goal is to help you become an effective and engaging trainer. You’ll learn the fundamentals of training, how to create and deliver training, and how to implement training services at your agency. By the end of this course, you’ll be able to teach inbound and HubSpot like the pros.

Lesson Professor

Sarah Phillips

Sarah Phillips is a long-time HubSpotter and currently runs the HubSpot Certified Trainer program, a train-the-trainer program that enables people to teach inbound and HubSpot like HubSpot Academy. Throughout the years, Sarah has created multiple HubSpot Academy certifications and courses herself, as well as collaborated with dozens of external collaborators to create online education. When she’s not educating and inspiring others to grow better, you can find her throwing a dance party in her living room — because isn’t every floor a dance floor?

LEARN HOW TO BECOME A CERTIFIED HUBSPOT TRAINER
George B Thomas - Client Management Certification

Client Management Certification

Client lifecycle management is a core aspect of building successful client-agency relationships. Yet so many agencies neglect it. In this lesson, you'll learn what client lifecycle management is, the key stages of the client lifecycle, and tips on how HubSpot manages this process.

Lesson Professor

Sarah Phillips

Sarah Phillips is a long-time HubSpotter and currently runs the HubSpot Certified Trainer program, a train-the-trainer program that enables people to teach inbound and HubSpot like HubSpot Academy. Throughout the years, Sarah has created multiple HubSpot Academy certifications and courses herself, as well as collaborated with dozens of external collaborators to create online education. When she’s not educating and inspiring others to grow better, you can find her throwing a dance party in her living room — because isn’t every floor a dance floor?

THIS CERTIFICATION IS A HUBSPOT PARTNER CERTIFICATION
George B Thomas - Marketing Software Certification

HubSpot Marketing Software Certification

Note: The educational resources (such as Videos, Quizzes, and Workbooks) are free to go through. If you want to become certified, there are additional practical exercises that require a Pro or Enterprise HubSpot subscription. To do inbound marketing well, you need to start your journey with the marketing software the right way. It’s a big platform with a lot of tools, and to get the most value out of them, you need a foundation of knowledge and an understanding of how they all work together. These lessons will equip you with the fundamental understanding you need to do marketing well using HubSpot.

Course Professors

Diana Liechty

Diana is a senior implementation specialist dedicated to helping HubSpot customers get the most value out of all their HubSpot tools to grow their organizations and "wow" their colleagues.

Courtney Sembler

Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Manager Team for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.

Guillaume Delloue

Guillaume Delloue is a Principal Channel Consultant on HubSpot’s Agency Partner team. Prior to this role, he led marketing teams at different SaaS startups in the Boston area. During his downtime, he’s also a digital marketing instructor for the Startup Institute.

Crystal King

Crystal King is a Principal Inbound Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies, and Sybase. She has taught classes in writing, creativity, and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston, and GrubStreet, one of the leading creative writing centers in the US. 

Juanita Moreno

Juanita was born in Medellin, Colombia. She loves inbound, traveling and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Tiphaine Amblard

Tiphaine is a French Inbound Professor, based in Berlin, with a strong sales background. Her main goals are to help French-speaking people grow and develop, as well as discover new places in the world, new people, and local cuisine.

Laura Stehl

Laura was born in Germany and grew up right next to Düsseldorf before moving to Dublin in late 2015. Her working life so far was spent in Marketing, Customer Support, and Customer Success. She is loved by her many plants, indoors and in the garden, tolerated by her cats and generally happiest when out and about in Dublin. As the first German HubSpot Academy professor, she is delighted to bring native education to all German-speaking customers.

Nozomi Umenai

Nozomi is the first Japanese Inbound Professor. Growing up in both Japan and the United States, her experiences empowered her with a global mindset. Her professional background in branding and communications helped her establish the transferable skills needed to produce high-quality, educational content for Japanese-speaking learners. She is an avid traveler, movie junkie, kickboxer, and cook.

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a Professor at HubSpot Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising. She is an avid reader and podcast enthusiast.

Anni Kim

Anni Kim is a former Inbound Professor for HubSpot Academy. She focused on educating the world about automation and integrations. When she's not filming in the studio, she's probably traveling the world in some top-notch sneakers and sampling all the local cuisine.

GET YOUR HUBSPOT MARKETING SOFTWARE CERTIFICATION
George B Thomas - Content Marketing Certification

Content Marketing Certification

This certification course will give you an overview of how to become an effective content marketer.

Course Professor

Justin Champion

Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years of experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.

GET YOUR OWN CONTENT MARKETING CERTIFICATION
George B Thomas - Inbound Marketing Certification

Inbound Marketing Certification

Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.

Course Professors

Sebastian Schäfer

Sebastian Schäfer, CEO of made2GROW GmbH, works in digital marketing and sales now for more than 10 years. Tools like HubSpot are part of his daily work in his agency and with customers alike. Due to his studies to become a teacher he is able to apply theoretical education studies and teach complex methods with easy words. Some say he never lost his teacher’s attitude.

María Toledo Arbesú

Double graduated in Law and Business Administration and Management, when she finished university she realized that marketing was where she wanted to focus her professional career and she completed a Master in Communication and Marketing Management. In 2016 she joined InboundCycle as an Account Executive and is now an Inbound Marketing Specialist. María manages and leads a team of account executives who comprehensively implement digital marketing projects. Passionate about reading and sports, she loves to keep up to date with current affairs. She has been a speaker at digital marketing events and also conducts training and consulting for companies to help them improve their processes and integrate their digital strategy with the company's global strategy.

Berenice Rioux

Berenice Rioux, CRM and Marketing consultant at Markentive, HubSpot Elite partner, has been driving Inbound Marketing and Marketing Automation strategies for various clients for the past 3 years. She brings her experience and enthusiasm to train and empower companies of all sizes and industries.

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a Professor at HubSpot Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising. She is an avid reader and podcast enthusiast.

Lindsay Thibeault

Lindsay Thibeault is the former Manager of Customer Training at HubSpot. She has driven interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and ‘remarkable’ content and has experience doing so in both agency and in-house settings.

Justin Champion

Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years of experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.

Crystal King

Crystal King is a Principal Inbound Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies, and Sybase. She has taught classes in writing, creativity, and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston, and GrubStreet, one of the leading creative writing centers in the US. Crystal received her master's in critical and creative thinking from the University of Massachusetts Boston. She is also a novelist and her books, THE CHEF'S SECRET and FEAST OF SORROW, are available at bookstores on and offline.

Eric Peters

Eric Peters is the Product Manager for HubSpot Academy, overseeing the Academy you're in right now. Over the past ten years, Eric has held various digital marketing positions for growth stage platform technology companies with a focus on building trust through unique digital experiences. Eric sat on the Industry Advisory Board for Udacity, helping to advise the online course provider's digital marketing curriculum.

Courtney Sembler

Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Manager Team for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.

GET YOUR OWN INBOUND MARKETING CERTIFICATION
George B Thomas - Solution Partner Certification

Solutions Partner Certified

Welcome to the HubSpot Solutions Partner program. This lesson will teach you everything you need to know to get started, including program requirements, benefits, resources, and much more.

Lesson Professors

Kevin Dunn

Kevin Dunn is a Manager of Education at HubSpot Academy and leads the professors responsible for partner and developer education. He is the host of Agency Unfiltered, a web series, and podcast that features agency owners discussing agency operations and growth. He is an unabashed Tom Brady fan, regardless of where he plays.

Juanita Moreno

Juanita was born in Medellin, Colombia. She loves inbound, traveling, and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.

Tiphaine Amblard

Tiphaine is a French Inbound Professor, based in Berlin, with a strong sales background. Her main goals are to help French-speaking people grow and develop, as well as discover new places in the world, new people, and local cuisine.

Laura Stehl

Laura was born in Germany and grew up right next to Düsseldorf before moving to Dublin in late 2015. Her working life so far was spent in Marketing, Customer Support and Customer Success. She is loved by her many plants, indoors and in the garden, tolerated by her cats and generally happiest when out and about in Dublin. As the first German HubSpot Academy professor, she is delighted to bring native education to all German speaking customers.

THIS CERTIFICATION IS A HUBSPOT PARTNER CERTIFICATION
George B Thomas - Email Marketing Certification

Email Marketing Certification

This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you've learned with the email marketing tools that come free in your account.

Course Professors

Courtney Sembler

Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Manager Team for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.

Hanta Seewald

Hanta Seewald is COO and Inbound Marketing Strategist at One Medialis. Almost 20 years ago he programmed his first website and since then he has been fascinated by the internet and especially online marketing. At One Medialis he is responsible for the internal organization and organizational design. As a strategic consultant, he helps the customers of One Medialis to complete the digital transformation of marketing and sales through inbound marketing. His passion is the collaboration between marketing and sales through marketing automation.

Tanguy Nicolas

Tanguy is a project manager at Winbound and guides clients on their inbound marketing and account-based marketing strategy. Tanguy knows perfectly the marketing automation tools and is a real expert in website redesigns to optimize your conversions.

Fanja Sancéau

Fanja is a project manager at Winbound, she accompanies clients on their inbound marketing and account-based marketing strategy. Fanja supports all companies, especially those in the food-service industry, based on her passion for content and strong marketing experience in the food industry.

Andrea Castañar Esteban

I have been part of the InboundCycle team since 2017. After two years as an Account Executive, my current role is at the Sales Department, and I am responsible for the strategic definition of new projects and clients. In addition, I help new clients decide which CRM and automation tools are the most appropriate based on their current goals and challenges. Passionate about reading, art, and sports, I love learning and keeping up with the news globally. I teach at different universities and train companies to help them improve their processes and integrate their sales and digital marketing strategy.

Berenice Rioux

Berenice Rioux, CRM and Marketing consultant at Markentive, HubSpot Elite partner, has been driving Inbound Marketing and Marketing Automation strategies for various clients for the past 3 years. She brings her experience and enthusiasm to train and empower companies of all sizes and industries.

Laura Stehl

Laura was born in Germany and grew up right next to Düsseldorf before moving to Dublin in late 2015. Her working life so far was spent in Marketing, Customer Support, and Customer Success. She is loved by her many plants, indoors and in the garden, tolerated by her cats and generally happiest when out and about in Dublin. As the first German HubSpot Academy professor, she is delighted to bring native education to all German-speaking customers.

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Tiphaine Amblard

Tiphaine is a French Inbound Professor, based in Berlin, with a strong sales background. Her main goals are to help French-speaking people grow and develop, as well as discover new places in the world, new people, and local cuisine.

Adriano Tagliarina

Adriano Tagliarina is an Inbound Expert (Marketing & Sales), HubSpot Certified Trainer as well as founder and CEO of the Inbound Agency TRIALTA. When others are close to despair, he gets started properly. The more complex the task, the better! Who knows him has probably already heard the saying “slice the elephant”. Thus he manages to explain a complex context comprehensibly and to offer an approach and a basis for decision-making to his counterpart; step by step - or slice by slice. His favorite quote is from Simon Sinek: "People don't buy what you do, they buy why you do it."

Adrián Segura-Millán T.

Adrián is a marketing professional with more than 20 years of experience in Mexico, Argentina, Paraguay, Guatemala, and Italy. He’s an expert in commercial, marketing, and operations affairs. Since 2020, he is the Operations Director at Cu4tromarketing, where he leads a rockstar group of inbound marketers. He also has more than 25 certifications in the digital world.

Karim Bouras

Karim is the founder of Nile, HubSpot partner agency since 2015. On a daily basis, with his team, he helps many companies to grow better thanks to the inbound methodology and to HubSpot. Since 2017, he's also led the HubSpot Users Group in the Lyon region and hosted Industrial Growth, a podcast dedicated to the growth of industrial SMEs.

Ana C. Riquelme

Ana is a marketing specialist living in Mexico City. She has focused on digital marketing since the beginning of her career and has experience in industries such as retail, IT, and publishing. She has been part of the Cu4tromarketing team since 2020, leading the commercial area as New Business and also the Marketing area.

Leïla Vieuville

Leïla is a project manager at Winbound, she helps clients with their inbound marketing and account-based marketing strategies. Thanks to her strong experience in large industrial companies and in particular, product marketing, she develops multi-channel strategies to answer the problems of large groups as well as start-ups!

Yan-Tobias Ramb

Yan-Tobias Ramb is CEO at One Medialis and has been a passionate entrepreneur for over 25 years. In addition to the managing character of his position, his professional focus is on strategic communication consulting and the development of brand strategies for selected clients. After the reorientation of One Medialis through the merger with partner companies in 2020, which he accompanied, and the resulting even stronger focus on inbound marketing solutions, he works daily on the company mission: "We want to turn our customers into fans by turning their customers and employees into their fans!".

Evan Murphy

Evan Murphy is the Technical Lead for HubSpot’s Email Deliverability team, having worked at Email Service Providers for nearly a decade demystifying Deliverability for Email Marketers.

Sebastian Schäfer

Sebastian Schäfer, CEO of made2GROW GmbH, works in digital marketing and sales now for more than 10 years. Tools like HubSpot are part of his daily work in his agency and with customers alike. Due to his studies to become a teacher he is able to apply theoretical education studies and teach complex methods with easy words. Some say he never lost his teacher’s attitude.

Marta Miñarro Rey

Marta joined InboundCycle in 2017 as an account executive, developing inbound marketing strategies for different companies, both national and international. For two years now she has been Communications Manager in the marketing department of the agency, being responsible for lead capture and education strategies through communications to the database, the management of social networks, and events organization. In addition, she is also the Barcelona HUG Leader. Graduated in Advertising and Public Relations and with a master's degree in Marketing Management and Commercial Management, after several years of professional experience in communication agencies, she joined InboundCycle to enter the world of digital marketing and, more specifically, inbound marketing. Thanks to this now she teaches at different business schools and organizations.

Thibault Le Bivic

Thibault Le Bivic has been a consultant expert in marketing automation for 5 years within Marketing, Hubspot's elite partner. He helped dozens of clients with all the subjects composing an inbound strategy, from acquisition to closing, including conversion and engagement.

María Toledo Arbesú

Double graduated in Law and Business Administration and Management, when she finished university she realized that marketing was where she wanted to focus her professional career and she completed a Master in Communication and Marketing Management. In 2016 she joined InboundCycle as an Account Executive and is now an Inbound Marketing Specialist. María manages and leads a team of account executives who comprehensively implement digital marketing projects. Passionate about reading and sports, she loves to keep up to date with current affairs. She has been a speaker at digital marketing events and also conducts training and consulting for companies to help them improve their processes and integrate their digital strategy with the company's global strategy.

Juanita Moreno

Juanita was born in Medellin, Colombia. She loves inbound, traveling, and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.

GET YOUR OWN EMAIL MARKETING CERTIFICATION
George B Thomas - Growth Driven Design Certification

Growth-Driven Design Certification

The frustrations, risks, and lack of results associated with a traditional website redesign are due to a broken playbook. In this lesson, you’ll learn about the new playbook, Growth-Driven Design, and how to use it to build a peak-performing website to deliver user value and drive business growth.

Course Professors

Luke Summerfield

Luke wakes up each morning excited to help others unlock their true potential. He does this as the Growth-Driven Design Evangelist at HubSpot. Prior to HubSpot, Luke lead client strategy and UX at a web design agency until its acquisition. Feeling the challenges and limitations traditional web design posed to user experience first-hand, he created and experimented with a new methodology. Luke is also SCRUM Master and Product Owner certified by Jeff Sutherland and has completed both Reforge's growth courses.

GET YOUR OWN GDD CERTIFICATION
George B Thomas - Service Hub Certification

Service Hub Software Certification

Note: The educational resources (such as Videos, Quizzes, and Workbooks) are free to go through. If you want to become certified, there are additional practical exercises that require a Pro or Enterprise HubSpot subscription. The Service Hub Software Certification demonstrates your ability to execute an inbound service strategy using HubSpot's Service Hub. This certification course consists of six lessons that discuss customer journey mapping, and HubSpot tools such as help desk, knowledge base, and customer feedback. To showcase your knowledge, you'll be assessed through practical exercises and quizzes at the end of each lesson. At the end of the final lesson, you'll take a 60 question, multiple-choice exam to earn your certification.

Course Professors

Adriti Gulati

Adriti is currently an Inbound Professor for HubSpot Academy, focusing on Service Hub. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, or at a spin class, trying to work off said Chinese food.

Juanita Moreno

Juanita was born in Medellin, Colombia. She loves inbound, traveling, and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.

Tiphaine Amblard

Tiphaine is a French Inbound Professor, based in Berlin, with a strong sales background. Her main goals are to help French-speaking people grow and develop, as well as discover new places in the world, new people, and local cuisine.

GET YOUR OWN SEO CERTIFICATION FROM HUBSPOT ACADEMY
George B Thomas - Developing a Sales Plan Certification

Developing a Sales Plan Certification

The Developing a Sales Plan course will teach you how to put together a focused and actionable sales plan. In addition to the on-demand videos, you’ll receive resources such as templates and example plans to help you put what you learn into practice.

Course Professors

David Weinhaus

David Weinhaus leads Partner Sales Enablement at HubSpot. He has trained thousands of agencies to sell better - and to more retainable clients. Prior to his current role, David was indirect and partner sales with HubSpot for 5 years. David is a multiple-time HubSpot Sales President's Club winner.

Elizabeth Bailey

Elizabeth Bailey, Channel Account Manager in HubSpot’s Partner Program, is dedicated to helping marketing agencies in the southeast US hit their growth goals. Elizabeth has been a strategist in the Partner Program for two years, building partnership plans with many current HubSpot Partners. She specializes in coaching her partner agencies one-on-one as they learn the inbound retainer sales process from connect to close.

GET YOUR OWN SERVICE HUB SOFTWARE CERTIFICATION
George B Thomas - Delivering Client Success Certification

Delivering Client Success Certification

The Delivering Client Success course will help you improve your client delivery process. In addition to the on-demand videos, you’ll receive resources such as templates and questionnaires to help you put what you learn into practice.

Course Professors

Sarah Phillips

Sarah Phillips is a long-time HubSpotter and currently runs the HubSpot Certified Trainer program, a train-the-trainer program that enables people to teach inbound and HubSpot like HubSpot Academy. Throughout the years, Sarah has created multiple HubSpot Academy certifications and courses herself, as well as collaborated with dozens of external collaborators to create online education. When she’s not educating and inspiring others to grow better, you can find her throwing a dance party in her living room — because isn’t every floor a dance floor?

Alex Crumb

Alex Crumb, Senior Inbound Professor at the HubSpot Academy, has been writing essays and creating media for himself, and for others, for over nine years. He collaborates with HubSpot Agency Partners to strategically align their companies around a holistic inbound methodology that encourages growth and meticulous client selection. In addition to his work on the HubSpot Agency Partner Certification, he produces and hosts the HubSpot Partner Broadcast, as well as other live video and audio programs.

THIS CERTIFICATION IS A HUBSPOT PARTNER CERTIFICATION
George B Thomas - CMS Implementation Certification

CMS Implementation Certification

A website redesign and CMS implementation process involve many complex steps and different stakeholders. Before managing a CMS project, your firm’s strategist should be armed with best practices, supporting documents, and a clear rationale of why project and stakeholder management matters. This lesson will prepare your firm’s strategist to effectively lead your client’s website redesign and CMS implementation projects towards success.

Lesson Professor

Adi Shah

Inbound Partner Professor (Technical) on HubSpot Academy. Adi loves working closely with HubSpot partners to educate and inspire them through engaging education, growth opportunities, and collaborative projects. Adi worked in a variety of sales, marketing, and service consulting roles prior to joining Academy. Outside of HubSpot, he enjoys singing, listening to live music and deep philosophical conversations about Harry Potter. Occasionally laughs in videos, just to remind you that Academy professors aren't cyborgs...yet.

THIS CERTIFICATION IS A HUBSPOT PARTNER CERTIFICATION
George B Thomas - HUbSpot CMS for Marketers Certification

HubSpot CMS For Marketers Certification

Note: The educational resources (such as Videos, Quizzes, and Workbooks) are free to go through. If you want to become certified, there are additional practical exercises that require a Pro or Enterprise CMS Hub subscription. To sign up for a free CMS sandbox account, head to https://hubs.ly/H0pGVHD0 Your website is your business's most important digital asset. It's your home base on the web and the first place people go to learn about your offers. It's essential that your website works for you, not against you. In this course, you'll learn how to use HubSpot CMS Hub to create a high-performing website.

Course Professors

Laura Stehl

Laura was born in Germany and grew up right next to Düsseldorf before moving to Dublin in late 2015. Her working life so far was spent in Marketing, Customer Support, and Customer Success. She is loved by her many plants, indoors and in the garden, tolerated by her cats and generally happiest when out and about in Dublin. As the first German HubSpot Academy professor, she is delighted to bring native education to all German-speaking customers.

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Juanita Moreno

Juanita was born in Medellin, Colombia. She loves inbound, traveling and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.

Tiphaine Amblard

Tiphaine is a French Inbound Professor, based in Berlin, with a strong sales background. Her main goals are to help French-speaking people grow and develop, as well as discover new places in the world, new people, and local cuisine.

Nozomi Umenai

Nozomi is the first Japanese Inbound Professor. Growing up in both Japan and the United States, her experiences empowered her with a global mindset. Her professional background in branding and communications helped her establish the transferable skills needed to produce high-quality, educational content for Japanese-speaking learners. She is an avid traveler, movie junkie, kickboxer, and cook.

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a Professor at HubSpot Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising. She is an avid reader and podcast enthusiast.

GET YOUR OWN CMS FOR MARKETERS CERTIFICATION
George B Thomas - Frictionles Sales Certification

Frictionless Sales Certification

In the world of inbound, businesses are visualized as flywheels instead of funnels. A flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. You can increase that growth by adding force to the flywheel or by removing friction from it. Sales organizations in general have no problem using force. If you want to help your sales team grow better, you need to find ways to remove friction. Learn how to use the frictionless selling framework so that your team can spend more time selling. Also, discover how to align your team with your target buyer and how to transform your team through a culture of learning.

Course Professors

Kyle Jepson

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Juanita Moreno

Juanita was born in Medellin, Colombia. She loves inbound, traveling, and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.

Tiphaine Amblard

Tiphaine is a French Inbound Professor, based in Berlin, with a strong sales background. Her main goals are to help French-speaking people grow and develop, as well as discover new places in the world, new people, and local cuisine.

GET YOUR OWN FRICTIONLESS SALES CERTIFICATION
George B Thomas - Digital Advertising Certification

Digital Advertising Certification

Today's digital advertisers require many skills to be successful: design, audience targeting, optimization, analysis, and more. Organic content channels are flooded and not reaching as many people as before, so paid advertising is an effective way to get your content to the top of people's feeds (and their minds). In this certification course, you'll learn everything you need to create a customer-centric advertising strategy, including journey-based advertising, bidding, and targeting strategies, paid search, social media advertising, programmatic, reporting, and more.

Course Professors

Corey Braccialini

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy at Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Davis Mastin

Davis hails from Chattanooga, Tennessee, and is a Product Manager at HubSpot. He is committed to helping HubSpot customers develop and execute meaningful inbound marketing strategies that will resonate with their consumers. He is an active kickball player, loves scary movies, and has been known to cut a rug or two.

Gaurav Nihalani

Gaurav enjoys working with others who are passionate, confident, humorous and genuine. In his role at LinkedIn, he has the pleasure of working with many people fitting this description. His career consists of utilizing LinkedIn's robust data set and media platform to bring targeted audiences the content they care about.

Melissa McKay

Melissa McKay is the Director of Display at Booyah Advertising, a full-service digital agency in Denver, Colorado. Melissa is the lead subject matter expert for the display channel, which, at Booyah, includes banner, video, native, audio, digital out of home, and paid email advertising. She is responsible for the thought leadership, strategic direction, training and onboarding of staff members, and application of learnings within display advertising. Originally hailing from Chicago, Illinois, Melissa has lived in Denver, Colorado for the last 6+ years and enjoys running, hiking, skiing, and discovering new music.

Samantha Noble

Samantha Noble is the Founder of Biddable Moments, a Paid Media Consultancy Agency dedicated to helping brands and agencies increase their revenue through PPC and Paid Social. They have helped many brands across the UK and US including Tenpin, Roland Mouret, OKA, Leisure Jobs, and the University of Southampton to name a few. She can often be found speaking at leading conferences across the world sharing her knowledge on all things paid media related. In 2019, she launched her first online course which helps brands and agencies save hours of manual reporting time using Google Data Studio.

Tom Hammel

Tom became well acquainted with Wpromote while partnering with them as a Googler on profit-driven marketing. After spending six years building partnerships and sales revenue in Silicon Valley, he returned to his native SoCal to lead Wpromote's Paid Media teams. Tom is responsible for delivering fully integrated, profit-driven advertising services across paid channels to accelerate bottom-line growth for clients. When he's not geeking out about customer lifetime value modeling, you'll find him posted up with a cup of coffee shooting the breeze with family and friends.

Costas Tsiappourdhi

Having joined Brainlabs in 2016 as part of an early iteration of the graduate scheme, Costas has moved from an account manager, account director, strategy lead to Head of Strategy and Planning where he now acts to ensure Brainlabs' client strategies are best-in-class across the agency.

Kirk Williams

Kirk is the owner of ZATO, his Paid Search micro-agency of experts, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero for the past 4 years and is known for his Ecommerce PPC articles across various industry publications. He is one of the revolving hosts of the weekly #PPCChat on Twitter, as well as an international conference speaker presenting on all things Paid Search (especially Shopping Ads). Kirk currently resides in Billings, Montana with his wife, 5 children, books, and little sleep.

Richard Cliffton

Rich is the Head of Biddable at Brainlabs, the smartest digital marketing agency in the world! He is responsible for a division of 50 paid social, searches and programmatic display specialists, working on some really interesting clients such as F1 and Financial Times. His goal is to truly understand the challenges that his clients are facing, then build bespoke, cross-functional teams that can deliver real value to businesses. When he isn't marketing, he loves to DJ!

Brandon Sanders

Brandon is an acquisition marketing manager for HubSpot, who loves to learn and teach others. Having obtained a degree in Digital Technology and Culture, with years of experience working in B2B SaaS, Brandon is highly skilled in digital marketing. In his free time, Brandon spends time exploring the great outdoors, building computers, and watching Netflix.

Dayne Topkin

Dayne is a versatile content professional born and raised in South Africa who focuses on solving challenging user problems through content and education. By day, he sits on the HubSpot Academy team, creating educational content on topics related to marketing, sales, and service. And by night, he’s a blend of a storyteller, UX writer, and content designer who geeks out identifying user needs and finding the right content to meet those needs.

Eddie Shleyner

Eddie Shleyner is a direct-response copywriter, content marketer, and the founder of VeryGoodCopy.com.

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a Professor at HubSpot Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising. She is an avid reader and podcast enthusiast.

Josh Chang

Josh manages the global analytics team supporting Acquisition and Paid Marketing at HubSpot. With nearly 10 years of experience running digital advertising campaigns and managing marketing analytics pipelines, he has extensive experience with digital advertising channels as well as analytics and measurement platforms. In his free time, he’s a marathon runner, skier, and sake consumer.

Jocelyn Chen

Jocelyn Chen is a Senior Analytics & Strategic Partner Lead at Seer Interactive. When she's not working with teams to help optimize and prove the value of their digital efforts, Jocelyn can be found plotting her next baking endeavor or escaping to the beach with her e-reader.

Jen Stefancik

Jen Stefancik is a senior marketing manager on HubSpot's acquisition team, which she joined in January 2019. Her marketing career has spanned acquisition, brand marketing, social media marketing, and content marketing. She is passionate about mentoring and teaching brands how to grow their social media accounts.

Jami Oetting

Jami Oetting is the Director of Brand & Editorial at HubSpot. She oversees social, communications, podcasts, and advertising and works with her team to develop brand narratives that educate and inspire.

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George B Thomas - Social Media Certification

Social Media Marketing Certification

The Social Media Marketing Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. In other words, social media is the ultimate way to do inbound marketing. Invest in your business' growth and your career by learning how to: build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.

Course Professors

Crystal King

Crystal King is a Principal Inbound Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies, and Sybase. She has taught classes in writing, creativity, and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston, and GrubStreet, one of the leading creative writing centers in the US. Crystal received her master's in critical and creative thinking from the University of Massachusetts Boston. She is also a novelist and her books, THE CHEF'S SECRET and FEAST OF SORROW, are available at bookstores on and offline.

Jason Hsaio

Jason Hsiao is the Co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional marketing videos. Animoto’s certified partnerships with Facebook, Instagram, YouTube, Twitter, LinkedIn, and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the world have used Animoto to create marketing videos that stand out on social media and beyond. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.

Bruno Cardinali

Bruno Cardinali is the Head of Marketing for Popeyes Louisiana Kitchen in North America. Prior to joining Popeyes, Bruno was the Head of Marketing for Latin America for Burger King, also part of the RBI portfolio. And prior to joining RBI, Bruno held several marketing roles at Unilever in Brazil, Mexico, Australia, and United States for nearly 15 years. Beyond the recent success of Popeyes’ new chicken sandwich, Bruno led many other award-winning campaigns like: “Traffic Jam Whopper” in Mexico and has been recognized with several marketing awards for innovation & advertising. Bruno graduated from FAAP, in Sao Paulo, Brazil, with a degree in Advertising & Communications.

Samarah Daher

Samarah Daher serves as the VP of Media Operations, Video for Refinery29.

Mari Smith

Mari Smith is Facebook’s designated "Facebook Marketing Expert." She is a social media influencer with almost 2 million social media followers – over 650K on Facebook alone. Her background includes almost two decades in marketing and internet technology, and she has traveled the world to provide engaging social media keynotes and in-depth training to entrepreneurs and corporations since 2007. Through her thought leadership, Mari helps businesses, brands, and individuals use social media to build relationships, brand themselves, generate sales leads, increase revenue, and (most importantly) make the world a better place in the process.

Nicole Votolato Montgomery

Nicole Votolato Montgomery is an Associate Professor of Marketing at the McIntire School of Commerce. She is passionate about all things digital and currently teaches courses on various aspects of digital marketing and analytics. Her research focuses on issues related to consumer information processing. She aims to understand how the context in which information is obtained impacts how consumers integrate information into their evaluations of brands and organizations. In particular, she studies the implications that the evolving business environment has on consumer engagement with brands and receptivity to organizational communication strategies. Her research has appeared in Journal of Consumer Research; Journal of Applied Psychology; Journal of Personality and Social Psychology; and Journal of Consumer Psychology. Her work has been featured in the Wall Street Journal, USA Today, U.S. News and World Report, Wired, NPR, and BBC Radio.

Chad Rogers

Chad Rogers is the CRO and Founder of Lemonlight Media, an on-demand video agency focused on producing performance creative at scale. With over 10 years of experience in both entertainment and adtech, he is a trusted voice in the space of video marketing and a regular speaker at Hubspot's Inbound Conference.

Ai Addyson-Zhang

Dr. Ai Addyson-Zhang is an educator and an entrepreneur. She received her MA and Ph.D. in Communication from Syracuse University and the University of Maryland. Ai is the founder of Classroom Without Walls, an independent and progressive school that prepares children for the future. As an Adobe Education Leader, Ai specializes in incorporating social media and creative technologies into the classroom to enhance student learning outcomes. Ai’s work has been featured in Forbes, Entrepreneur, Inside Higher Education, Thrive Global, Pearson Education, and Mark Schafer’s book among others. Ai hosts two weekly live streaming shows, where she interviews thought leaders in social media and education such as Seth Godin, Mark Schaefer, Neil Patel, Guy Kawasaki, and many others. Ai is also a HubSpot Academy instructor, SEMrush webinar speaker, and host. Ai frequently speaks at academic and industry conferences including VidCon, Global Marketing Day, Global Digital Marketing Summit, Social Media Week Lima, and others.

Emilie Lewis

Emilie Lewis is a social media and communications professional who works in greater Boston. She has a Bachelor's degree in Creative Writing from Goucher College and a Master's degree in Gender/Cultural Studies from Simmons University. A voracious reader, she is also a feminist whose work has been published by Routledge.

Dennis Yu

Dennis Yu is Co-Founder and Chief Technology Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. He’s an internationally recognized lecturer in Facebook Marketing, and has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News. Dennis co-authored "Facebook Nation," a textbook taught in over 700 colleges and universities.

Brayton Ducharme

Brayton Ducharme is a Sr. Account Executive at Crayon, Inc. in Boston where he consults businesses on modernizing their competitive intelligence and sales enablement strategies through software automation. Having worked in the sales enablement space for years, Brayton has helped advise and implement these strategies for hundreds of businesses globally. Brayton is an avid runner and lives in Chelsea, MA with his husband, Eric, and their cat, Nilla.

Christine Scarlett

Christine Scarlett is the Vice President of Marketing Communications at Cotiviti, Inc. She brings more than twenty years of marketing experience in order to promote the value of Cotiviti’s analytical solutions for the healthcare ecosystem. She is responsible for leading and developing the marketing communications strategy and has proven accomplishments in the areas of communications, operations, public relations, and strategic event management.

Christina Garnett

Christina Garnett works with Fortune 500 brands to strengthen their digital strategy. She works to create brand bibles, strategy playbooks, and more in the pursuit of a clear branded message that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them.

Jacqueline Babb

Jacqueline Babb is an Assistant Professor and Chair of Marketing at Aurora University. She teaches classes in digital marketing and integrated marketing communication at the undergraduate and graduate levels. Most recently, Jacqueline designed an innovative Masters in Digital Marketing and Design that will prepare students for a high-tech, data-driven marketplace. Jacqueline is a graduate of the University of Illinois at Urbana-Champaign and Northwestern University; and a proud HubSpot Inbound Marketer.

Jacqui Malis

Jacqui is the Associate Product Manager of Social for HubSpot. She has a passion for thinking outside the box, understanding complex problems, and easing marketers' daily processes. Prior to working at HubSpot, Jacqui produced TV & Social Video Content for Progressive Insurance, Jeep, and CDC Anti Smoking Ads as a broadcast producer at Arnold Worldwide. She received a B.S. in Communication, with a focus in Advertising from Boston University. She aspires to help HubSpot customers reach the right audience with the right content.

Morgan Schwanke

Morgan is Head of Business Development at Restream where he runs integrations, partnerships, and enterprise sales. Restream is a web-based live video streaming solution that makes it easy for you to create your live streams and go live on 30+ social platforms simultaneously.

Dayne Topkin

Dayne is a versatile content professional born and raised in South Africa who focuses on solving challenging user problems through content and education. By day, he sits on the HubSpot Academy team, creating educational content on topics related to marketing, sales, and service. And by night, he’s a blend of a storyteller, UX writer, and content designer who geeks out identifying user needs and finding the right content to meet those needs.

Karen Freberg

Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville. She is also an adjunct faculty member for the West Virginia University IMC Graduate Online program. Freberg has presented at several U.S. and international research conferences, including ones in Australia, Brazil, China, Ireland, Greece, Italy, Ireland, Slovenia, Spain, Sweden, The Netherlands, and the United Kingdom. In addition to academic conferences, Freberg has presented at professional and trade conferences such as PRSA, SXSWedu, and Cannes Lions, as well as been invited to do industry workshops and talks to the Dallas Mavericks, KODA, and Signature Healthcare on social media trends and strategies. Freberg has worked with various companies in the areas of social media pedagogy and certification programs, such as Hootsuite (Advanced Social Media Certification and #HootAmb), Meltwater (certification program), Adobe (EDUMax Thought Leader), and HubSpot (Social Media Certification and being an Education Founding Partner). Freberg is an author of three books, including her first solo textbook with Sage called Social media for Strategic Communication: Creative strategies and research-based applications.

Corey Braccialini

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy at Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Laurie Meacham

Laurie Meacham has worked in social media with JetBlue for over ten years. JetBlue was one of the earliest adopters of Twitter as a brand and has continued to be a leader in the social space. Laurie was instrumental in creating one of the first dedicated social media customer support teams. She’s shared best practices for social engagement on podcasts, at conferences, and through many interviews for articles. Her roles have expanded across social media to other digital communication channels. She has a passion for travel, good books, and being outside to explore and enjoy the various landscapes of Utah. Laurie lives in Salt Lake City with her family.

Todd Kunsman

Todd is the Head of Marketing at EveryoneSocial, the leading employee advocacy platform. In his spare time, he also runs the personal finance website Invested Wallet and has been featured and quoted in numerous publications like Social Media Today, Business Insider, CNBC, Forbes, and many more. Outside of marketing, he is an avid traveler and hiker.

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George B Thomas - Platform Consulting Certification

Platform Consulting Certification

Platform consulting, also known as tech stack auditing, refers to providing guidance to businesses that seek to maximize their platform apps' utility and success. Every business uses a variety of technologies in their day-to-day work, but most businesses miss out on opportunities to get the most out of their technology platform. In this lesson, learn how to design a platform consulting process that maximizes utility and minimizes inefficiencies.

Lesson Professor

Adi Shah

Inbound Partner Professor (Technical) on HubSpot Academy. Adi loves working closely with HubSpot partners to educate and inspire them through engaging education, growth opportunities, and collaborative projects. Adi worked in a variety of sales, marketing, and service consulting roles prior to joining Academy. Outside of HubSpot, he enjoys singing, listening to live music and deep philosophical conversations about Harry Potter. Occasionally laughs in videos, just to remind you that Academy professors aren't cyborgs...yet.

GET YOUR OWN PLATFORM CONSULTING CERTIFICATION
George B Thomas - Growth Driven Design Agency Certification

Growth-Driven Design Agency Certification

Deliver better client results and accelerate your agency’s growth by offering Growth-Driven Design website retainer services to your clients. This five-lesson course will give you the knowledge, templates, and real-world examples you need to start packaging, selling and servicing Growth-Driven Design with your clients. Note: You should complete the Growth-Driven Design Certification before starting this agency-specific course. If you have not, please start there.

Course Professors

Luke Summerfield

Luke wakes up each morning excited to help others unlock their true potential. He does this as the Growth-Driven Design Evangelist at HubSpot. Prior to HubSpot, Luke lead client strategy and UX at a web design agency until its acquisition. Feeling the challenges and limitations traditional web design posed to user experience first-hand, he created and experimented with a new methodology. Luke is also SCRUM Master and Product Owner certified by Jeff Sutherland and has completed both Reforge's growth courses.

THIS CERTIFICATION IS A HUBSPOT PARTNER CERTIFICATION
George B Thomas - Contextual Marketing Certification

Contextual Marketing Certification

Note: The educational resources (such as Videos, Quizzes, and Workbooks) are free to go through. If you want to become certified, there are additional practical exercises that require a Pro or Enterprise HubSpot subscription. With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

Course Professors

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Laura Stehl

Laura was born in Germany and grew up right next to Düsseldorf before moving to Dublin in late 2015. Her working life so far was spent in Marketing, Customer Support, and Customer Success. She is loved by her many plants, indoors and in the garden, tolerated by her cats and generally happiest when out and about in Dublin. As the first German HubSpot Academy professor, she is delighted to bring native education to all German-speaking customers.

GET YOUR OWN CONTEXTUAL MARKETING CERTIFICATION
George B Thomas - Sales Software Certification

HubSpot Sales Software Certification

The HubSpot Sales Software Certification demonstrates your ability to execute an inbound sales process using HubSpot CRM and Sales Hub. It is made up of 3 lessons. At the end of each class, you’ll be given practical exercises so you can immediately apply what you learn. You will need to perform these actions in order to earn your certification. There is also a 50-question, multiple-choice test you will need to pass in order to get certified.

Course Professors

Laura Stehl

Laura was born in Germany and grew up right next to Düsseldorf before moving to Dublin in late 2015. Her working life so far was spent in Marketing, Customer Support, and Customer Success. She is loved by her many plants, indoors and in the garden, tolerated by her cats and generally happiest when out and about in Dublin. As the first German HubSpot Academy professor, she is delighted to bring native education to all German-speaking customers.

Kyle Jepson

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Juanita Moreno

Juanita was born in Medellin, Colombia. She loves inbound, traveling and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.

Tiphaine Amblard

Tiphaine is a French Inbound Professor, based in Berlin, with a strong sales background. Her main goals are to help French-speaking people grow and develop, as well as discover new places in the world, new people, and local cuisine.

GET YOUR OWN SALES SOFTWARE CERTIFICATION
George B Thomas - Selling Sales Certification

Selling Sales Services Certification

As a marketing agency, you’re probably used to packaging and pricing inbound marketing retainers for your clients. But what happens when you want to start offering sales services? Learn the steps to packaging and pricing sales services either on their own or as part of your client's existing marketing retainer. You'll also see real-life examples from HubSpot agency partners to help you put this into practice.

Lesson Professor

Lauren Hintz

Lauren Hintz manages partner enablement for HubSpot's Agency Partner Program. Since 2014, she's worked at HubSpot across several teams: email marketing, APAC regional marketing, and now in sales enablement for partners. Lauren is a midwest transplant living in New England with her husband and new puppy.

THIS CERTIFICATION IS A HUBSPOT PARTNER CERTIFICATION
George B Thomas - INBOUND Certification

Inbound Certification

Discover the fundamentals of inbound, the inbound methodology, and the flywheel and learn how to apply them to your business. The Inbound Certification Course teaches you how to run a successful inbound business, from marketing to sales to services.

Course Professors

HubSpot Academy

HubSpot Academy is the worldwide leader in inbound marketing and sales education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training.

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a Professor at HubSpot Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising. She is an avid reader and podcast enthusiast.

Kyle Jepson

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Courtney Sembler

Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Manager Team for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.

GET YOUR OWN INBOUND CERTIFICATION
George B Thomas - Sales Management Certification

Sales Management Certification

Most sales managers are former salespeople who have been promoted. They know how to sell but often don't know how to lead a team. If you're a new sales manager or thinking about becoming a manager, this certification course is for you! In it, you'll learn how to define your target market, create a scalable sales process, and build training, coaching, hiring, and onboarding programs to help your sales team grow better.

Course Professors

Kyle Jepson

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Doug Davidoff

Doug is the CEO of Imagine Business Development. He has worked firsthand with more than 1,500 small and midsize businesses, enabling them to make sales growth predictable, sustainable, and scalable.

Sean McGrail

Sean is the co-founder of Paint Nite, which was ranked #2 on the 2016 Inc. 5,000 with a three-year growth of 36,555%. He's a highly accomplished sales and marketing executive with 20+ years of experience. He has a talent for intuitively evaluating existing market needs, identifying customer problems, and developing innovative and creative solutions. He takes a strong analytical approach to consistently produce increased revenue growth, capture market share, and ultimately greater profitability.

Claire Menke

Claire Menke is the head of UX Research at Udemy, an online learning marketplace where we empower anyone to be able to teach and learn. At her core, Claire believes in empowering communities of people through research - be that indigenous communities in the Peruvian Amazon or learners around the world. In her former life, Claire was a Stanford-trained field anthropologist studying ecotourism and sustainable development. She has since established the UX Research function at two education technology start-ups. A lifelong learner, Claire is currently teaching herself how to bake sourdough bread, quilt, and crochet.

Clayton M. Christensen

Clay was the Kim B. Clark Professor at Harvard Business School, the author of nine books, a five-time recipient of the McKinsey Award for Harvard Business Review's best article, and the co-founder of four companies, including the innovation consulting firm Innosight. In 2011 and 2013 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50.

Steve Bookbinder

Steve is the CEO and lead trainer at DM Training, a New York company that teaches, reinforces, and encourages real behavioral change in sales organizations. He has traveled millions of miles and trained tens of thousands of sales professionals that, to be successful, you need to continuously focus on improving, adapting, learning, measuring, inspecting and testing new ideas.

Cory Bray

Cory Bray is a Managing Director at ClozeLoop, a San Francisco-based management consulting firm where he works with early-stage founders and growth-stage companies that are trying to scale revenue. Before ClozeLoop, Cory built sales training programs at three companies, was head of sales at two, and also started a sales-tech software company. Additionally, he has co-authored two books, The Sales Enablement Playbook and Sales Development, and has two more on the way. Cory studied Entrepreneurship at The Wharton School at the University of Pennsylvania and is an advisor for this fall's cohort of Y Combinator's Startup School.

Dave Casey

Dave Casey currently serves as a principal of Calvus Consulting, a business process and technology advisory firm headquartered in Frisco, TX. Calvus provides consultancy specific to cyber-security as well as organizational structure and operations. Previously, Dave co-founded, grew, and successfully exited Westron Communications, advanced technology and IT managed services firm. Prior to that Casey held management roles in sales and vertical marketing for Burroughs Corporation (now Unisys), and Infinite, a Memotec company. He holds a Bachelor of Science degree in Management from the State University of NY at Buffalo. Dave’s professional associations include an eight-year membership in Vistage, the world’s largest CEO peer group organization, founding partner of the DFW IT Roundtable, a regional IT think tank, and various non-profit and private company board positions. His expertise is in technology assessment and design, as well as matching applications to business requirements. A specialty is helping clients secure and protect their data while migrating to the cloud.

Hilmon Sorey

Hilmon Sorey is a Managing Director at ClozeLoop, a San Francisco-based management consulting firm where he works with early-stage founders and growth-stage companies to scale revenue. Hilmon has led three sales organizations from start-up to exit and has been an award-winning trainer and consultant for 10 years working with fast-growth companies including Salesforce, Box, Nutanix, and SurveyMonkey. Hilmon has co-authored two books, The Sales Enablement Playbook and Sales Development, with another title to be released in Fall 2018.

Mark Roberge

Mark is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries.

Mike Kunkle

Mike Kunkle is a highly-respected sales transformation architect and internationally recognized sales training and sales enablement expert. He’s spent 34 years in the sales profession and 24 years as a corporate leader or consultant, helping companies drive dramatic revenue growth through best-in-class learning strategies and his proven-effective sales transformation methodologies. Today, Mike is the founder and sales transformation architect for Transforming Sales Results, LLC. He consults, advises, writes, speaks, leads webinars, designs sales learning systems that get results, and guides clients through all aspects of their sales transformation.

Walter Pollard

Walter Pollard is a sales and marketing leader who, for more than 25 years, has dedicated his talent and expertise to one common objective-- helping businesses and agencies acquire new customers and create predictable, scalable, and recurring revenue streams by leveraging the modern digital landscape. Walter unifies organizations’ marketing and sales functions by using his unique experiences and a sales enablement lens to drive business growth for clients. A forerunner in the sales enablement profession, Walter is a founding member of the Sales Enablement Society (SES) and serves on the global leadership team of SES. The volunteer-led organization has grown exponentially since its inception in 2016, from just five founding members and one chapter to thousands of members across the globe today. The SES mission is to elevate the role of sales enablement professionals within businesses and to drive continued growth for the sales enablement role globally. Walter adeptly develops and facilitates vital strategic partner relationships between the SES and other global entities. In previous years, Walter developed the American Marketing Association’s (AMA’s) Business Accelerator Coaching Program for its DC chapter. AMA uses training and mentorship as a driver to help entrepreneurs and businesses advance, unify, and align critical marketing and sales strategies. As CEO of Brand Fuzion, Walter has developed successful sales enablement strategies and programs for B2B companies based on using a holistic approach to the challenges and unique needs of each client. Working from foundational plans, Walter focuses on the various pillars of sales enablement: sales enablement strategy, sales onboarding and ever-boarding (ongoing learning), content strategy and development, sales enablement coaching and training for management, social selling, the incorporation of sales methodologies, and processes—and the subsequent alignment with the buyer’s journey.

Bertrand Hazard

Bertrand leads the marketing and sales development teams at TrustRadius. Prior to TrustRadius, Bertrand led a team of product and demand generation marketers as Senior Director, Market Strategy for the Systems Management Business, at Solarwinds. He has also held marketing leadership roles at Troux Technologies and at NetIQ, a systems and security management company. Bertrand holds a Diplome d'Etudes Superieures Europeennes de Management from CESEM Mediterranee in Marseilles, France, and a bachelor of arts degree from Middlesex University in London.

Mike Venman

Mike Venman is a Sales Operations Leader in Austin, TX who specializes in growing and enabling small sales teams to succeed. Starting as an individual contributor turned Sales Leader, Mike found his passion in Operations. He specializes in Sales Enablement, Salesforce Development, Marketing, and Customer Success to help drive increased revenue. Mike is currently helping to scale a high-volume sales team at Hearth, a FinTech company helping general contractors offer financing to their clients.

Bob Britton

Bob has been in L&D, sales, and sales enablement for more than 25 years. A Navy veteran, his military and corporate leadership experience, along with his MBA, provide a unique and accurate perspective on the current and future needs of our complex and rapidly changing business environment. Bob builds and leads teams that focus on sales optimization, cross-functional knowledge management, organizational development, leadership development, coaching, performance improvement, and paradigm alignment. He presents and blogs regularly on sales enablement topics, and is the Dallas Chapter President of the Sales Enablement Society. And, Bob is a die-hard Red Sox fan!

Dailius Wilson

Dailius Wilson is VP of Sales and Growth at GetAccept. He was the most popular author on Linkedin in 2017, a guest on the Ellen Degeneres Show, and featured in the Australian 30under30 list. Dailius also is on the executive committee of the Bay Area Sales Enablement Society.

Ross Brockman

Ross is the co-founder of Downeast Cider House, a Boston company that makes and sells a variety of hard ciders. Downeast was featured in the 2016 Inc. 5,000 with a three-year growth of 4,216%.

Jim Ninivaggi

With more than 30 years of B2B sales productivity expertise, Jim was responsible for ensuring that the Brainshark field force is ready to sell, leveraging the power of the Brainshark sales readiness platform. As a recognized thought leader in the sales enablement field, he was a resource for Brainshark clients to go to for best practices and innovated approaches to enabling the modern salesforce. Jim previously headed the sales enablement research practice at SiriusDecisions, where he provided clients with data and insight to maximize sales effectiveness and accelerate revenues. He held various positions in sales, ranging from individual contributor, sales management, and sales leadership. Most recently, he used his knowledge and expertise of key sales enablement trends to help shape and execute Brainshark’s readiness strategy.

Mathias Thulin

Mathias Thulin is a serial entrepreneur from the Nordics and co-founder of GetAccept sprung from Y Combinator in 2016. He built the first and largest Lead Management platform in the Nordics and always strives to help and support salespeople. Mathias also loves crazy business suites and fast cars.

Matthew Cook

Matt is passionate about helping companies transform the way they engage with customers through the internet and social media platforms. He founded SalesHub to help companies navigate through the new way that customers buy and help them understand the future of selling.

Ben Cotton

Ben is an experienced sales enablement leader that is passionate about helping businesses grow. Working at the intersection of sales and marketing he uses content, data, education, and technology to help sales teams succeed. Over the past decade, Ben has helped businesses to grow by enabling sales reps to sell better and more quickly. Today, he has a proven track record within the SaaS industry of leading and scaling sales enablement programs that create predictable recurring revenue. You can follow Ben over on his sales enablement blog, Twitter, and LinkedIn.

Ryan Burke

Ryan is an experienced senior sales and business development executive, specializing in scaling early-stage companies and driving enterprise-level sales. His expertise ranges across new business development, sales, marketing, and product development across diverse industries including digital media, analytics, social and mobile advertising, research, and consulting. He's highly skilled in identifying new market opportunities, developing new revenue streams, and managing both enterprise and inside sales teams. He currently leads international efforts for InVision, an innovative prototyping and collaboration platform that is changing the way companies design user-centric products.

Nicole Sahin

Nicole’s mission is to make it easy for any company to expand into any country as easily as they hire team members in the United States. Her current focus is building the world’s most competent and trustworthy Global PEO to meet the standards of the company’s Fortune 500 clients. She led Globalization Partners to a ranking of No. 33 on the 2017 Inc. 500 list of fastest-growing private companies in America, No. 6 on the 2016 Inc. 500 list, has been named Entrepreneur of the Year in New England, and has won numerous awards for breaking the traditional corporate mold by building a nationally-recognized company culture.

Scott Preszler

Scott Preszler is the co-founder and CEO of US-Analytics, a business analytics consulting firm that transforms reporting and forecasting processes. Since 1999, US-Analytics has provided EPM/BI solutions and services to over 1,000 enterprise corporations. During Mr. Preszler’s tenure, US-Analytics has undergone substantial growth and was even recognized as an INC. 5000 fastest growing company in 2013-16. Mr. Preszler has a deep passion for technology, entrepreneurship, and mentoring. During his college years, Mr. Preszler focused on improving system processes with technology. He had the pleasure of studying aerospace, industrial, ergonomics, and process engineering at both UT Austin and Texas Tech University. Mr. Preszler holds BS and MS degrees in industrial engineering.

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George B Thomas - HubSpot reporting Certification

HubSpot Reporting Certification

Learn how to incorporate data-driven decision-making at your organization with the use of the HubSpot reporting tools. This certification course consists of eight lessons that discuss data literacy, and HubSpot reporting tools across the CRM, Marketing Hub, CMS Hub, Sales Hub, and Service Hub. To showcase your knowledge, you'll be assessed with quizzes and worksheets at the end of each lesson. At the end of the final lesson, you'll take a 60 question, multiple-choice exam, and a hands-on practicum to earn your certification.

Course Professors

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a Professor at HubSpot Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising. She is an avid reader and podcast enthusiast.

Anni Kim

Anni Kim is a former Inbound Professor for HubSpot Academy. She focused on educating the world about automation and integrations. When she's not filming in the studio, she's probably traveling the world in some top-notch sneakers and sampling all the local cuisine.

Kyle Jepson

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Laura Stehl

Laura was born in Germany and grew up right next to Düsseldorf before moving to Dublin in late 2015. Her working life so far was spent in Marketing, Customer Support, and Customer Success. She is loved by her many plants, indoors and in the garden, tolerated by her cats and generally happiest when out and about in Dublin. As the first German HubSpot Academy professor, she is delighted to bring native education to all German-speaking customers.

Courtney Sembler

Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Manager Team for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.

Juanita Moreno

Juanita was born in Medellin, Colombia. She loves inbound, traveling and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.

Tiphaine Amblard

Tiphaine is a French Inbound Professor, based in Berlin, with a strong sales background. Her main goals are to help French-speaking people grow and develop, as well as discover new places in the world, new people, and local cuisine.

Nozomi Umenai

Nozomi is the first Japanese Inbound Professor. Growing up in both Japan and the United States, her experiences empowered her with a global mindset. Her professional background in branding and communications helped her establish the transferable skills needed to produce high-quality, educational content for Japanese-speaking learners. She is an avid traveler, movie junkie, kickboxer, and cook.

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Adriti Gulati

Adriti is currently an Inbound Professor for HubSpot Academy, focusing on Service Hub. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, or at a spin class, trying to work off said Chinese food.

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George B Thomas - Delivering Sales Services Certification

Delivering Sales Services Certification

The Delivering Sales Services course will teach you how to offer sales services as a way to deliver strong ROI to your clients and increase your retainers. In addition to the on-demand videos, you’ll see examples of HubSpot Agency Partners doing this successfully. Each class is full of actionable tips and processes you can make your own.

Course Professors

Kyle Jepson

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Sarah Phillips

Sarah Phillips is a long-time HubSpotter and currently runs the HubSpot Certified Trainer program, a train-the-trainer program that enables people to teach inbound and HubSpot like HubSpot Academy. Throughout the years, Sarah has created multiple HubSpot Academy certifications and courses herself, as well as collaborated with dozens of external collaborators to create online education. When she’s not educating and inspiring others to grow better, you can find her throwing a dance party in her living room — because isn’t every floor a dance floor?

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George B Thomas - Sales Enablement Certification

Sales Enablement Certification

What is sales enablement? And why is it important? In this lesson, you'll learn the basics of sales enablement and see a real-life example of how it can transform an entire organization.

Lesson Professors

Kyle Jepson

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Andrea Austin

Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. At InsideView, she led the channel, mid-market and enterprise sales teams. She has been recognized as a leading sales mentor by Women in Sales North America and is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment. Andrea attended California State University, Bakersfield.

Doug Davidoff

Doug is the CEO of Imagine Business Development. He has worked firsthand with more than 1,500 small and midsize businesses, enabling them to make sales growth predictable, sustainable, and scalable.

Emmanuelle Skala

Emmanuelle is a SaaS sales veteran having run sales teams at DigitalOcean, Influitive, VMTurbo, and Sophos. She regularly advises small companies and serves on the advisory board of 4 start-ups. Emmanuelle lives outside of Boston with her husband and 3 girls.

Marcus Sheridan

Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences. As founder and president of The Sales Lion, he also works with hundreds of businesses, helping them to become the most trusted voice in their industry. As the author of “They Ask, You Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. In 2017 Forbes named Marcus 1 of 20 “Speakers You Don’t Want to Miss” and listed his book, “They Ask, You Answer” as one of “11 Marketing Books Every CMO Should Read.” Mashable rated it as the “#1 Marketing Book” to read in 2017.

Matthew Cook

Matt is passionate about helping companies transform the way they engage with customers through the internet and social media platforms. He founded SalesHub to help companies navigate through the new way that customers buy and help them understand the future of selling.

Steve Bookbinder

Steve is the CEO and lead trainer at DM Training, a New York company that teaches, reinforces, and encourages real behavioral change in sales organizations. He has traveled millions of miles and trained tens of thousands of sales professionals that, to be successful, you need to continuously focus on improving, adapting, learning, measuring, inspecting, and testing new ideas.

Todd Hockenberry

Todd is the owner of Top Line Results, a company that specializes in leading top-line revenue growth at small and medium-sized companies with a focus on manufacturing, technology, and capital equipment companies.

Laura Poggi

Laura is Vice President, Marketing North America and Global Marketing Infrastructure at PeopleDoc Inc. She has a decade of experience in B2B marketing and is an expert at building, deploying, and implementing successfully integrated marketing strategies to facilitate selling both SaaS solutions and IT services to Fortune 500 clients.

Bertrand Hazard

Bertrand leads the marketing and sales development teams at TrustRadius. Prior to TrustRadius, Bertrand led a team of product and demand generation marketers as Senior Director, Market Strategy for the Systems Management Business, at Solarwinds. He has also held marketing leadership roles at Troux Technologies and at NetIQ, a systems and security management company. Bertrand holds a Diplome d'Etudes Superieures Europeennes de Management from CESEM Mediterranee in Marseilles, France, and a bachelor of arts degree from Middlesex University in London.

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George B Thomas - INBOUND Sales Certification

Inbound Sales Certification

The Inbound Sales Certification covers the basics of an inbound approach to sales. This course is for individual sales reps who are looking for actionable tips to use in their next call or meeting. You’ll learn how to identify new prospects, connect with them, explore their needs, and advise them on a path forward.

Course Professors

Mark Roberge

Mark is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries.

Kyle Jepson

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Elizabeth Bailey

Elizabeth Bailey, Channel Account Manager in HubSpot’s Partner Program, is dedicated to helping marketing agencies in the southeast US hit their growth goals. Elizabeth has been a strategist in the Partner Program for two years, building partnership plans with many current HubSpot Partners. She specializes in coaching her partner agencies one-on-one as they learn the inbound retainer sales process from connect to close.

Brian Signorelli

Brian Signorelli is the Director of HubSpot's Sales Partner Program. Since 2012, he has held roles as an account executive and sales manager at HubSpot. He has a BS in Economics and Spanish from Vanderbilt University and is currently writing a book on Inbound Selling.

Andrew Quinn

Andrew Quinn is the Vice President of Sales Productivity and Enablement at HubSpot, but he's known around the orange-hued hallways of HubSpot as The Sales Doctor" because of his uncanny ability to train and coach world-class salespeople. As the Director of Training and Development at HubSpot, Andrew is responsible for making sure HubSpot's uniquely diverse sales and services teams are as sharp as a tack when it comes to selling and supporting the HubSpot software. Andrew is also accountable for training and coaching HubSpot managers in the art of leadership and development. It's a balancing act that few can carry off, but his 24 years of experience in sales, management, and training make possible this remarkable sleight-of-hand. His success at HubSpot relies on his ability to draw on an intense understanding of what marketers in small to medium-sized companies need. For this, he's able to draw on two decades of experience working at companies just like those he now sells to, as well as larger organizations like Verizon, Microsoft, and BuyerZone.com. For sixteen years, Andrew worked in the Yellow Pages industry, which also gives him a unique perspective on how marketing has been utterly transformed in the last twenty years. When Andrew's not working with HubSpotters on upping their sales game, he's usually found rocking out as the lead guitarist for New England's best 80's hard rock cover band, Wildside.

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George B Thomas - Guided Client Onboarding Certification

Guided Client Onboarding Certification

A primer to the guided client onboarding with HubSpot.

Lesson Professor

Sara Perry

Sara Perry is Channel Consultant at HubSpot where she empowers HubSpot’s Solutions Partners to resell and deliver excellent customer success to their channel customers. Prior to working alongside Partners, Sara spent time in the customer advocacy field where she became passionate about creating positive experiences to delight customers and turn them into brand advocates. As a Massachusetts Native, Sara is always keen to find the best seafood around town. When she is not indulging in a cup of chowda’ by the beach, Sara can likely be found binge-watching reality TV and laughing at dog memes.

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George B Thomas - Sales Hub Implementation Certification

Sales Hub Implementation Certification

Learn how to successfully project manage a Sales Hub implementation. You’ll learn how to onboard new clients, execute tasks, track progress, and offboard clients.

Lesson Professor

Adi Shah

Inbound Partner Professor (Technical) on HubSpot Academy. Adi loves working closely with HubSpot partners to educate and inspire them through engaging education, growth opportunities, and collaborative projects. Adi worked in a variety of sales, marketing, and service consulting roles prior to joining Academy. Outside of HubSpot, he enjoys singing, listening to live music and deep philosophical conversations about Harry Potter. Occasionally laughs in videos, just to remind you that Academy professors aren't cyborgs...yet.

THIS CERTIFICATION IS A HUBSPOT PARTNER CERTIFICATION
Screenshot 2021-05-09 125321

Marketing Hub Implementation Certification

Sell, project-manage, and enable long-term growth for your clients by implementing Marketing Hub.

Course Professors

Kevin Dunn

Kevin Dunn is a Manager of Education at HubSpot Academy and leads the professors responsible for partner and developer education. He is the host of Agency Unfiltered, a web series, and podcast that features agency owners discussing agency operations and growth. He is an unabashed Tom Brady fan, regardless of where he plays.

Adi Shah

Inbound Partner Professor (Technical) on HubSpot Academy. Adi loves working closely with HubSpot partners to educate and inspire them through engaging education, growth opportunities, and collaborative projects. Adi worked in a variety of sales, marketing, and service consulting roles prior to joining Academy. Outside of HubSpot, he enjoys singing, listening to live music and deep philosophical conversations about Harry Potter. Occasionally laughs in videos, just to remind you that Academy professors aren't cyborgs...yet.

THIS CERTIFICATION IS A HUBSPOT PARTNER CERTIFICATION
HubSpot - Academ

SEO Certification (Search Engine Optimization)

Learn all things SEO, including website optimization, link building, keyword research, and much more.

Course Professor

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

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