57 min read
Lead Scoring in HubSpot for dummies (HubHeroes, Ep. 15)
Lead scoring is the methodology by which marketing and sales teams quantify the value of a lead in the pipeline – e.g.,
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Your Weekly Dose of HubSpot & Inbound Strategy
Need great entertaining education to help with your HubSpot knowledge and your Inbound strategies? Then tune into the HubHeroes podcast on your favorite podcast app.
34 min read
Change, discomfort, and growth; an unexpected fireside chat (HubHeroes, Ep. 14)
Nov 21, 2022 by George B. Thomas
Ask anyone who knows me, one of my favorite nuggets of wisdom to share is, "Sometimes you don't have the day you want,...
56 min read
How to measure content marketing ROI the right way (HubHeroes, Ep. 13)
Nov 16, 2022 by George B. Thomas
“How do we measure the ROI of our content marketing?” It seems like a simple question at first but, hoo boy, it’s...