2 min read

A Totally Unforgettable, Unhinged HubHeroes #INBOUND23 Recap (HubHeroes, Ep. 52)

Hey, everybody! It's Liz here, your friendly, neighborhood content strategist and co-host of the HubHeroes podcast. Now, you may be wondering why I'm doing this episode's write-up (instead of George) since the gang is all back now from #INBOUND23. 

Well, I'll tell you why. It's because I'm bitter. I'm bitter about the fact that, instead of hanging out with these jokers at INBOUND a couple weeks ago, I was at home. I was at home, crying into lukewarm leftovers, instead of slaying it — HubSpot education-style — with more than 10,000 of my nearest and dearest inbound friends in Boston.

It was a fact that was brutally underscored by the three different episodes we did leading up to the event:

(To be honest, those first two INBOUND episodes in that list are TIMELESSLY valuable, so if you're wanting to look ahead to next year, I'd put these bad boys in your queue.)

I mean, I tried to pretend I was there ...

Untitled design (6)But even with my flawless Canva skills — which could have fooled even the most seasoned of CIA agents, am I right? — I just can't carry on with the charade.

Still, bitterness aside, I think I speak for all of us when I say I was beyond excited to hear from the guys when they got back from #INBOUND23. I was not, however, prepared for the wildly inspiring (and downright chaotic) energy they brought to this INBOUND recap episode. 

Seriously, y'all, I don't care if you went to INBOUND or not this year. This is an unforgettable HubHeroes episode for the ages. To be honest, I'm not sure any other INBOUND recap podcast out there can top it. The takeaways, the stories, the still-unexplained steering wheel Max insisted on using throughout the entire recording ... 


... something tells me maybe this is a question best unanswered.

Anyway, I hope you're ready for the most thrilling HubHeroes ride of your life! You'll never be the same after listening to this episode. I know we aren't. 😉

What we cover in this episode

  • What was different about this year that we loved ... or wish were different?
  • Key takeaways and lessons learned.
  • The big HubSpot product announcements that blew our minds, including one super sneaky one that HubSpot slipped in quietly, with no fanfare! But George caught it!
  • The big conversations around AI and (shockingly!) SMS. 
  • Max's great popsicle caper, along with his new friend ... "Tony." (This was an adventure, let me tell you.)
  • Devyn doing his HubHeroes family proud as the emcee of Partner Day (it's back, everybody!), as well as all the work he did with BLACK@INBOUND and his takeover of @hubspotlife on Instagram! 
  • What the guys think folks need to be thinking about and paying more attention to after this year's INBOUND event.
  • What we're hoping to see next year at INBOUND.

Also, don't forget to check out all the resources from George's killer #INBOUND23 talk about sales enablement strategy — including his new online sales enablement course, exclusive to the HubHeroes community! 

Extra resources

We also talked about our favorite friend of the HubHeroes pod, Kyle Jepsen ... this video in particular, in addition to his undeniable talent as a HubSpot speaker:

Isn't Kyle the best? 

HubSpot Training with George B Thomas

(We've made it easy!)

👀 NONE OF US were prepared for the wildly inspiring and completely chaotic nature of this HubSpot #INBOUND23 recap episode. 

From HubSpot's big product announcements and the gang's favorite sessions, to Devyn slaying it at Partner Day (it's back!) and Max's hilarious Great INBOUND Popsicle Debacle ... you don't want to miss this episode:


#inboundmarketing #hubspot #believersatinbound #blackatinbound #inbound #INBOUND23 #hubspotacademy #believersatinbound

Are you ready for the most chaotic, hilarious, and unforgettable episode of HubHeroes? The gang is back together again to talk about HubSpot's #INBOUND23 event ... and this conversation covers it all:

⚡ What were the most important HubSpot product announcements?

⚡ What were the best parts of INBOUND, and what does the gang hope will be different next year?

⚡ Who the heck is "Tony," and what does he have do with with Max's Great INBOUND Popsicle Debacle?

⚡ Why is it the best thing EVER that HubSpot #PartnerDay is back, and did Devyn bring down the host as Partner Day emcee? (Spoiler, of course he did!)

⚡ What should all inbound practitioners be thinking about after this event?

And SO, so so much more! 


#inboundmarketing #hubspot #believersatinbound #blackatinbound #inbound #INBOUND23 #hubspotacademy #believersatinbound

The gang is back from HubSpot's #INBOUND23 event, and hoo boy — is this an INBOUND recap episode for the ages! 

💥 What were the big HubSpot headlines from INBOUND you can't afford to miss?

💥 Why the heck were product announcements about SMS such a big deal? Seriously, TEXTING, y'all! 

💥 Will Max ever be able to eat popsicles again without having intense dry ice quest flashbacks?

💥 How did Kyle Jepsen ONCE AGAIN show up as the King of HubSpot Speakers?

And that's only the beginning!


#inboundmarketing #hubspot #believersatinbound #blackatinbound #inbound #INBOUND23 #hubspotacademy #believersatinbound

A Totally Unforgettable, Unhinged HubHeroes #INBOUND23 Recap (HubHeroes, Ep. 52)

A Totally Unforgettable, Unhinged HubHeroes #INBOUND23 Recap (HubHeroes, Ep. 52)

Hey, everybody! It's Liz here, your friendly, neighborhood content strategist and co-host of the HubHeroes podcast. Now, you may be wondering why I'm...

The Ultimate HubHeroes Sales Enablement Strategy Round-up (Best of the Podcast)

The Ultimate HubHeroes Sales Enablement Strategy Round-up (Best of the Podcast)

Look, there's been some speculation that this particular charismatic HubHero (with volume control issues) was unable to attend HubSpot's...

hubspot forms contacts strategy conversions cro

HubHeroes Lampoon's Wild, Wacky, Winning HubSpot Forms Adventure (HubHeroes, Ep. 51)

In our world, where HubSpot, inbound, and content reign supreme, it's easy to overlook probably THE MOST ESSENTIAL HubSpot tool that exists. No,...

Meet your HubHeroes

Liz Murphy


Agency vet, content therapist, messaging strategist, HubHero wrangler.

Devyn Bellamy


HubSpotter, partner enabler, strategy wizard, BLACK@INBOUND.

Max Cohen


HubSpotter, senior solutions engineer, CRM evangelist, a millennial on TikTok.

George B. Thomas


HubHeroes leader, growth catalyst, guardian of humans, HubSpot expert.

[00:00:00] Liz Moorehead: I can't see what's on the screen.

[00:00:02] George B. Thomas: Like, like, we just, we just, if you're listening to this podcast episode, I don't know what happened. Max and I have lost our damn mind already because we were just picking up random items from our desk or around our desk, bringing them into camera view, camera view. Oh, hang on. I got you. Like here, here's mine now.

Okay. Hey, uh, anyway, we should probably get this show on the road, uh, Liz, instead of being dorks.

[00:00:26] Liz Moorehead: What? You know what? That's rude. I think I run a pretty tight ship around here and we're doing great.

[00:00:33] Devyn Bellamy: I'm sorry. Was that out loud?

[00:00:35] Liz Moorehead: Devin, sir, so early. Is that a steering wheel?

[00:00:39] George B. Thomas: Max, how much junk do you have by your desk, bro?

[00:00:41] Max Cohen: have so much. It's so bad. It's so bad.

[00:00:45] Liz Moorehead: All right. You know what? Fine. Max, you're in timeout. Devin, I love you and you get special treatment, so this is your one warning. You're not in timeout yet, but you could end up there. George, I'm

[00:00:56] Devyn Bellamy: Appreciate it

[00:00:56] George B. Thomas: waiting for what, where, where do I stand for the rest of the podcast? Oh boy.

[00:01:01] Liz Moorehead: ice my dude, I'm thin ice. No, I'm just kidding. Are we ready for Liz's little petty parade? Because I'm very excited about today's episode, right? We're doing our inbound recap. The unbound, inbound recap of destiny, if you will. Product updates. Human interactions. What's next? But we're going to start with an airing of grievances, which if you have been on this podcast before or you spent more than 30 seconds with me, you knew this was going to happen because I am a woman of passion, but mostly grievances.

Um, I wasn't out inbound. I wish I had been at InBound. I wish so hard I had been at InBound right now. And I think I speak on behalf of most of the people listening that I spent most of last week crying into Lean Cuisines, watching Law Order, and looking at my LinkedIn feed while everybody's like, I'm learning so much!

I'm going to Happy Hour! I'm best friends with Dharmesh! Have you seen this great taco truck?

[00:01:56] Max Cohen: that's hot.

[00:01:58] Liz Moorehead: It was great. It was great. And I was fine. And I'm in no way upset, but, but beyond that, aside from my obvious bitterness and the fact that I'm totally not fine, I really am excited to actually have us talk today about inbound because we spent a lot of episodes building up to it.

We talked about. How you actually get the most out of it with your team. We had a whole episode dedicated to folks who literally travel from all around the world, from freaking Australia, and they do so every year, because it's so freaking valuable. We had an episode with George and Devin and myself talking about how Inbound has changed our lives.

Max is a cyborg with no feelings, so he was unable to join us for that episode, but I would assume the one cell in his heart is like, you know, it's

[00:02:46] Max Cohen: Yeah.

[00:02:46] Liz Moorehead: You know, it's fact. No, but we spent a lot of time talking about why this event is so important. George, you talked about how it changed your life 11 years ago.

Devin, it changed both of our careers. Max, all jokes aside, it has radically transformed each one of our lives, and we are one of thousands of people who have those stories. So that's what I want to talk about today for those of us who weren't able to go or for those of us who actually did go, but we want to make sure that the right things stick.

That's what we're going to be talking about today, product and inbound news, talking about unique takeaways about the people at inbound, your biggest aha moments and wins. And also what questions you were still left with unanswered. So aside from me barely being able to repress my envy throughout this conversation, are we ready to dig in?

Because I have lots of questions,

[00:03:35] Max Cohen: Let's do it.

[00:03:35] Liz Moorehead: Thank you.

[00:03:36] George B. Thomas: Yeah. Let's

[00:03:37] Liz Moorehead: do it. All right. So, I want to open with a pretty big open ended question. Was this any different than others in the past? Was this remarkably different than any other inbound?

[00:03:47] Devyn Bellamy: For me, yes. but because as a HubSpot employee, I get to see things that other people can't. I can tell you that this was the smoothest and well run inbound I've seen in a very long time. there were no hiccups, no panic moments, uh, more than usual. Um, partner day went really well. Um, as far as talent, people showed up, did their thing.

Everybody was on time. John Mulaney was hilarious. He, he

[00:04:11] Liz Moorehead: my gosh, I heard.

[00:04:12] Devyn Bellamy: researched the entire conference before he showed up and then proceeded to roasting it. It was beautiful. Um,

[00:04:20] Liz Moorehead: What? Are you serious?

[00:04:21] George B. Thomas: Hang on, don't go too far though. I want to step back a little bit. Cause Devin just like, let me talk about this real quick. So hopefully nobody else talks about it. First of all, partner day is back. Meaning we had a while where there wasn't a partner day now partner days back. And the reason that partner day was dope.

And Chris in the live chat literally said helps when someone super awesome is the MC of partner day, because it was Devin, which by the way, is a good thing. Unless your name's George B. Thomas, then it might be a bad thing. Because when you

[00:04:52] Liz Moorehead: What happened?

[00:04:53] George B. Thomas: you don't show up in the room at exactly 20 minutes and you're out and you're talking to people and somebody runs up to you and goes, Hey, bro, you're getting called out from the stage.

[00:05:03] Liz Moorehead: Oh my god.

[00:05:04] George B. Thomas: your butt back into partner day and sit down. you're like Everybody's looking at me. All of the humans are looking at me right now.

[00:05:15] Max Cohen: Uh. I

[00:05:16] Devyn Bellamy: Yeah. I made things awkward for George more than once that day.

[00:05:19] Max Cohen: it was, it was, so, the funniest part for me was partner day, which I only got to experience just a little bit of, of, Devin's, uh, MC skills at the beginning, but I remember when he was given his sort of, like, introduction up there and, And doing it, I, I missed the worst opportu I missed the best opportunity to make a joke in front of everybody, and I, I hesitated, and I missed the moment, but Devin, I told you about it after.

So there was a point where Devin was saying something about socks, and there was this point where he lifted up his leg, and he was showing the socks that he was wearing, right? Which, if anyone knows Devin, uh, they were like a sick pair. They were, they were Deadpool socks, right? And there was this quiet moment where Devon was lifting up his...

His, his pants to show his socks and I, in my head, I wanted to scream out from the back of the room But it's not a vice and that's me and Devin's little inside joke for talking about how his His Deadpool obsession is not a vice and I wanted to scream it out But I didn't that the camera that was in the middle of the room Was perfectly blocking his leg, so I didn't see it.

And then I was so disappointed that I didn't just shout it from the back of the room to get him to chuckle while he was on stage. So I told him about it after, but... Would have been an epic moment. Didn't happen, though.

[00:06:40] Liz Moorehead: sucks. Way to screw that up, Max. Jesus. Actually, okay, so, Devin, we actually, you saw the outline, and I know because you love the attention on you so much, you love that there's a whole section dedicated to just Devin. We'll get to that, but George, I want to touch upon something that you said at the start of this, because I want to make sure the HubSpot powers that be, at least here, this part.

So, partner day, we used to have it. Then partner day went away. And you are super excited as a HubSpot partner yourself, that HubSpot Partner Day is back. Can you tell me why? Because I know a lot of people go to Inbound and they'll skip, they used to skip HubSpot

[00:07:16] George B. Thomas: yeah. No.

[00:07:17] Liz Moorehead: But you're glad it's back.

[00:07:19] George B. Thomas: I mean, first of all, there's a couple of so many reasons, right? one, it's like the, uh, small group to the megachurch, right? You've literally got like HubSpot inbound, like 12, 000 people. And then you've got the, the, the group, the 1, 600 partners that are there. if I go a layer deeper than that, Liz, at the beginning of this episode, you talked about how we even did inbound down under, I got to sit side by side with Ian Jacob from Australia, from Hub Shots, and we were actually like poking fun at the fact that Devin was trying to get us not to take pictures of stuff we weren't supposed to take pictures of.

Because we're like, Hey dude, hide my camera. Like, let's get, you know, like we really didn't, we really didn't. That's a joke. It's a joke people. But being able to sit next, Devon's like, I don't think it was a joke, but, but being able to sit next to Ian Jacob and, um, also in front of me, blue leads, dank on it.

I'm brain farting, anyway, the owner of blue leads and his son. I got to meet his son because his son was at partner day. Right. And so, uh, Eric, Eric bomb there. Sorry. Woo. It just took me a minute. So, being able to sit with them and like, just see people and hang out and talk in this more micro remissed, getting to look at something before everybody else.

And Andy Petrie. and him doing the first presentation of like, what was gonna be released in the morning spotlight. and seeing things of like, AI this, AI that. was like, oh yeah, this is dope. This

[00:08:52] Max Cohen: I, I, I had a funny little moment when I was, I was uh, I was doing a TikTok live, just kind of like walking through the BCEC. And I walk into partner day with the things still running right at the moment where Devin's given the beginning of his speech where it's like There's gonna be people walking around making sure you're not taking pictures.

So I immediately just like went oh shit and just Like knock the live out like immediately it just abruptly ended it with like a bunch of people I think a hundred and seventy nine people like just randomly watch me like walk around the BC easy and then I get into partner day I'm like, oh, it's all confidential crap.

I just like Immediately ended it, it was hilarious. See ya! No.

[00:09:31] George B. Thomas: Why'd he hang up on us?

[00:09:32] Liz Moorehead: a long time ago. They're like, Are you taking photos? Absolutely not. Just smiling.

[00:09:38] Max Cohen: Yeah. Snap.

[00:09:39] Liz Moorehead: here. So let's stick into some of the big HubSpot news. Cause I know we have a lot of human moments that we want to cover some big ideas, but I want to make sure that before we get into all of that goodness, we don't miss some of the big stuff that came out of inbound this year.

So George, why don't we start with you? What were some of the big HubSpot announcements that blew your freaking mind this year?

[00:10:00] George B. Thomas: Well, first of all, there's big announcements and there's something that they tried to, I feel like slide past 12, 000 people, which I'll get to, I'll get to that. so first of all, it was the year of AI, right? And it's shocking, but, um, but it really wasn't necessarily the way in which you kind of thought it might be.

There were some things that were released that were, um, Like, oh, wow, okay. So one of the things that made me go, hmm, was the AI campaign assistant. And being able to press a button and, like, campaign pieces just being like, And, and they're there. the AI website, or web page, not website. There's a key thing, by the way, it's a page, not a site.

But, website, assistant, was, was pretty dope. Um,

[00:10:50] Liz Moorehead: pretty dope about it because here's the thing I want to make sure because especially they rolled out a lot of products around that what for those listening at home who may not have been there. Why is that

[00:10:59] George B. Thomas: Yeah, so, listen, right now, there's this kind of conversation happening around AI gen or generative AI, and like, now there's no longer ever writer's block.

[00:11:10] Liz Moorehead: That's not

[00:11:11] George B. Thomas: I love, like, because yeah, I can just kind of maybe get some ideas and take it from there. Imagine, like, design block, and like, I don't know what I want the page to look like, but all of a sudden being able to just generate a page, and at least then start to move blocks around and make it the way that you want.

So it's, for me, AI in several different ways is about how do we get the quick start? How do we get the quick start

[00:11:32] Liz Moorehead: do you get out of it? What I call that is blank page syndrome. It doesn't necessarily get you over writer's block, but it gets you out of blank

[00:11:39] George B. Thomas: yeah, exactly.

[00:11:41] Liz Moorehead: to start

[00:11:41] George B. Thomas: Yeah, it gives you that quick start, and then you can mold it from there, because you should always be molding things, uh, to be more human from whatever you're generating AI. But then here's the one. Right? Because I want to leave some for other people to talk to, uh, about as well. The one that I was like, Ah, oh my gosh.

And now I want to start creating about 10, 000 pieces of content today, and tomorrow, and the next day. Is the AI chat. and the AI chat bot that basically is, uh, in the very near future, going to be able to index every piece of content that you have on your website. And with AI, uh, understanding serve up those pieces of content, whether it be a page, a blog, a knowledge article.

Um, and so the idea of being able to be a small to medium sized business or enterprise and have this AI technology that really allows. them to self serve whatever content you have, whatever they're looking for. I'm just like, oh, oh, this is, this is a, this is a game changer. If people leverage this properly and think about now, what does that mean for the different verticals of content I need to create for what Customers are going to be asking what prospects are going to be asking, what humans are going to need to be learning, uh, to me, that was the big one in the room.

But, but I actually know I'll let the other guys go. And then I want to circle back around of like what they tried to sneak past the partners first. And I was like, wait, did nobody else fricking see that crap? And then tried to like, get it past 12, 000 people in a room when they did the launch. I'll talk

[00:13:20] Liz Moorehead: You know

[00:13:20] George B. Thomas: in a minute.

[00:13:21] Liz Moorehead: Devin, I'm going to have you go next, but can we all just take a moment to shame George for becoming the circle back guy? Because that just happened. That happened live and it was recorded.

[00:13:29] George B. Thomas: wrong with being the circle back guy?

[00:13:31] Liz Moorehead: If you have to ask, George,

[00:13:32] Max Cohen: ain't no circle back girl! Sorry.

[00:13:35] Devyn Bellamy: I was literally gonna sing it too. It was in my head.

[00:13:38] George B. Thomas: Oh man, whatever.

[00:13:40] Liz Moorehead: what were some of the big HubSpot announcements that blew your mind away?

[00:13:42] Devyn Bellamy: Uh, for me it was, There was two things. One was, uh, accredited, uh, partners getting more access when it comes to integrations and, basically being able to get deeper with API stuff. Um, but also AI reporting, generating reports with prompts. My goodness, dude.

[00:14:03] Liz Moorehead: of that. What does that mean?

[00:14:04] George B. Thomas: Talk to a machine and a report pops up, that's what he

[00:14:07] Max Cohen: Is it single

[00:14:08] Liz Moorehead: but so like it

[00:14:09] Max Cohen: is it C? Is it c r b or single object.

[00:14:11] Devyn Bellamy: I don't think they went into detail, um, but, uh, I, I'm imagining starting a single object, but when they say it's like, how many leads came from such and such, or which leads came from this campaign or something, or just, just basically just asking the system to generate a report for

[00:14:28] Liz Moorehead: just gives you, it just gives you the data

[00:14:30] Devyn Bellamy: And that's it.

And in graphs.

[00:14:33] George B. Thomas: yeah, being able, Devin I'm sorry, I'm so, you just excited me, oh my god. Like, and be able to be like, and show it to me in a donut.

[00:14:40] Devyn Bellamy: Yeah, exactly.

[00:14:41] Liz Moorehead: doing that. So

[00:14:42] Devyn Bellamy: It's, it's like not only being able to ask for the data, but being able to ask for it in the way that you want to see it is just absolutely.

[00:14:50] Liz Moorehead: like, it could be like a donut graph. It could be like a line graph, a pie chart. It could be a big list of numbers that tap dance and sing for me.

[00:14:58] Devyn Bellamy: Yeah. And the thing is, is that like, it's like with all things AI, it is both exciting and terrifying. it's exciting because the average lay person wouldn't necessarily need to know how to use the customer reports tool, to get what they want, but then it's kind of terrifying because there are people whose bread and butter is, generating these reports and dashboards.

But I still think there's going to be a place for it because there was somebody who told me, uh, once when AI first started. being a thing and so it's not going to be about, how good you are as an artist. It's going to be about how good you are as a wordsmith. And, basically how good you are at prompts and the better you are at prompts, the better, uh, at the time we were talking about, uh, generative AI, the better images you can create, but the same thing, can come to place with the better you are prompts, the better, uh, data quality, the better text, better campaigns, whatever.

Um, but it's, it's, it's going to come down to basically people are going to have to be better at communicating with AI in order to get what you're looking for.

[00:15:53] Liz Moorehead: have a little nugget that I want to drop in here. George, I know you're chomping at the bit. We're going to get there, but I got to say one thing. I got to say one thing first, because it's exactly what Devin was talking about. I will tell you the number one skill I tell people to cultivate and we're starting to see it now become much more important because of AI.

Become great at asking specific questions. The better questions you answer, the better content you get, the better reports you get. George, I just saw you slam your fist, so I'm gonna let you go, bud. Ha

[00:16:23] George B. Thomas: Well, this is where I was going. Like,

[00:16:25] Liz Moorehead: ha ha, sucker.

[00:16:27] George B. Thomas: like, cause Devin said layperson, And, and I was, I got excited about being able to say, I wanna see XYZ in this thing. or, or asking the question. But here's the thing. I think there's going to be a time where you're going to see, like right now, people are teaching how to be a great prompt engineer.

You're going to see a time, and it might be this guy, it might be some other guy, but you're literally going to go watch a YouTube video and be like, and here's the seven questions you need to ask your HubSpot reporting AI. Because they're not going to know the right questions to ask.

[00:17:01] Liz Moorehead: You know what?

[00:17:02] George B. Thomas: not going to know how to ask the machine the thing to get the thing they want.

[00:17:06] Liz Moorehead: I would actually be more interested, George, in what are the questions I shouldn't ask, because I think this is where my brain goes when I think about the AI and introduction into building reports. I think about the C suite executive who knows just enough to be dangerous, but doesn't understand why certain questions shouldn't be asked.

Whether that's too finite of a time range, whether it's, this chart is going to be dumb. Like, there are, there are things where it's just like, I think there is the art of understanding how to ask great questions, right? And in the AI context, we call those prompts. But your in, your outputs are only ever going to be as good as your inputs, but also then strategically.

You may get a great chart that is a hundred percent accurate, but you should have, you had no business asking that question in the first

[00:17:50] George B. Thomas: Yeah, I love Chris. Chris gave us a great example in the chat, uh, which by the way, if you're listening to this podcast and you ever realized you can actually like watch live and interact with us, Hey, head over to the community hub, heroes. com community. Uh, but Chris in the chat goes like a question might be how many leads did I get from my one LinkedIn company page post promoting my product?

[00:18:13] Max Cohen: None.

[00:18:14] George B. Thomas: Not the right question, bro.

[00:18:15] Max Cohen: You got none.

[00:18:17] George B. Thomas: question.

[00:18:18] Liz Moorehead: Max, what were some of the big product updates for you

[00:18:20] Max Cohen: Well,

[00:18:20] Liz Moorehead: your

[00:18:20] Devyn Bellamy: And where are you driving?

[00:18:22] George B. Thomas: Dude,

[00:18:22] Liz Moorehead: Yeah, where are we going? Are we taking

[00:18:24] George B. Thomas: Are you driving while we're podcasting

[00:18:26] Max Cohen: it's just my A D H D. I'm soothing it. Um,

[00:18:29] Liz Moorehead: We're doing great, guys.

[00:18:30] Devyn Bellamy: tripit

[00:18:30] Max Cohen: hey, let, that's

[00:18:31] George B. Thomas: Watch out for the

[00:18:34] Max Cohen: Let's not forget

[00:18:35] Liz Moorehead: Listeners, this is what thriving sounds like, just so you know.

[00:18:38] Max Cohen: Well, let's not forget they relaunched Salesh hub in a big way. Right? So a whole bunch of updates there. 

[00:18:44] Liz Moorehead: Tell me about the updates. Remember, we were not all there. Some of

[00:18:47] Max Cohen: yeah, they made a big splash about the prospecting workplace. If you haven't messed around with the prospecting workplace, that thing's cool.

That came out in beta like a little while ago. So it's not like, like new, new, new. but it's basically just a place, oh.

[00:18:57] George B. Thomas: But the leads tab in the prospecting tool is new new new.

[00:19:01] Liz Moorehead: Wait, so let's start with the prospecting workplace. What

[00:19:04] Max Cohen: a place where you can go and you can see all of your tasks all in one place. You can see your schedule. So like when they built the new infrastructure for like the singular central calendar integrations, right?

Like that's powering all of that stuff. Yeah, so it's like scheduling you can see like the status of a lot of your sequences Which like I don't quite understand like why I need to see all that in there But yeah it's like mostly a place where it's like one place you can go work out of to get like full access to your calendar and Full access to like your tasks and everything and then they added a brand new object called the lead object which you know for anyone who has Yeah, exactly.

That's what a lot of people

[00:19:41] Liz Moorehead: George, you want to talk about that, bud? You good?

[00:19:43] Max Cohen: well, well, let's explain what it is first. So, uh, it's not the lead object like you may know from salesforce, which I'm sure a lot of people saw that and then had trauma responses back to their salesforce days about the lead object, right? Um, it's so whereas like a lead object in salesforce was more so like a baby contact.

You can think of a lead object and HubSpot is more of a baby deal, you can trigger these leads to get created and they're really just like it's hard to call them like a full object because they're not like a object that you can like create custom properties for yet. You also don't really necessarily see him in a sit index page without like with the rest of like the objects you have in HubSpot.

So it's sort of this like. Kind of like, pseudo object of the contact record. it can also, you can also associate leads to companies, which surprised me, I didn't, I didn't know that you could do that as well. you can create them through workflows, which is really neat, but they're almost meant to be like, A deal before a deal, right?

Like, and it solves like, I think a pretty interesting problem where, you know, people often ask like, when is the right time to open up a deal? you don't want the SDRs opening the deals because if the SDRs are passing that stuff onto an AE, the AE is the one closing the deal, right? And if deals are getting opened up too early before they really should be, you're taking a close one ratio, which is like kind of goofy if you're.

Tracking that kind of stuff in any meaningful way, right? So I think it's like kind of cool that like they have this thing where it can track the instance of someone like hand raising that's interested in like actually talking to a person about a solution, which is very different than someone just like going and downloading content.

so it's going to be interesting to see how people use this. The one gripe that I have with it when I start playing around with it, because. Keep in mind, like you basically qualify this thing down to the end, and if it qualifies, it creates a deal. So it's meant to be like a, a little, you know, level one Pokemon that evolves into a, a deal, uh, Pokemon, like, you know, so Charar.

Yeah. Char elitist. Elitist, charmander. The deal is charmian or something. I don't know. Right? Yeah, yeah.

[00:21:44] Liz Moorehead: my

[00:21:44] Devyn Bellamy: Deal a Thor, nice.

[00:21:45] George B. Thomas: a sore. Yeah, there you

[00:21:47] Max Cohen: drive my car. Anyway, um, so the one thing that I, the, the, the reason that I like it, Is because it'll cause less deals to get opened up that never should have been because there is an instance Of that hand raised for someone to work. Hold on george. Hold on and

[00:22:03] Liz Moorehead: His stank face, for people watching at home, is so loud right now. It is a

[00:22:07] Max Cohen: here's the here's the other thing though It's like it was kind of a pain in the butt to be like well What do I manage that with like?

I can build a whole bunch of different views or lists that tell me when someone's filled out a certain form And just work the contact record from there but it's nice to have something that represents like separate instances of something someone reaching out about something right now like I've seen this a lot with real estate or people who like sell properties where they want to track different inquiries for different properties, right?

Like those aren't treated as the same lead. Even though it's the same person, it's measuring a record of interest in one property and measuring a record of interest in another property, right? And so I used to see a lot of people create like these inquiry objects that kind of did the same thing that this like Lead object is my one big gripe with the lead object.

It's really goofy that there could be multiple instances of a lead, but you can't change the name of the lead, which makes it so confusing to manage it if there are multiple leads associated to the same contact, right? And there's no way of changing the name of it, which is really goofy. So anyway, I'm just gonna drive my car.

George, go ahead and rip me apart.

[00:23:15] George B. Thomas: okay, okay, okay, okay!

[00:23:18] Liz Moorehead: talk about the five stages of grief we all watched him go through during that? And how much it's

[00:23:23] Max Cohen: I'm just gonna

[00:23:24] Liz Moorehead: now that I'm

[00:23:25] Max Cohen: I'm just gonna be dodging them. I'm just gonna be dodging them.

[00:23:27] George B. Thomas: Listen, listen. I love the humans. And unfortunately, the humans are going to be very confused. Because, let me just tell you. The mod boy, Kyle Jepson, might have put out one of his most important videos to date. about this topic. And Liz, we need to find the URL, we need to make sure it's in the description.

But here's the deal. If you're an inbound purist, you realize that one of the major conversations that we historically have had is that not all leads are ready to go to sales. they need to be nurtured, and then they should go to sales when they're ready for that kind of conversation. Then comes the prospecting tool.

And we add in a tab that is leads, which is fine, except for that. If I go into my settings, and I go into my lifecycle stages, I see that when anybody is created in my portal, or company, they're created as a Lead by default and nobody has been taught to go change that to something else they also haven't been taught to go into the lead settings for the lead tab of the prospecting tool and maybe set it to Marketing qualified lead or sales qualified lead for it to actually show up as a lead for the entire Conversation that max just had and also if you go to most of your forms, what does it say?

I'm gonna a form. A lead. And so all of a sudden you're gonna have a metric AH! Where's my beeper?! BEEP! leads! It's a

[00:25:09] Max Cohen: Oh, that's hot.

[00:25:10] George B. Thomas: gonna have a prospecting tool with every freaking lead! That your forms, or somebody added to your thing, because we have to go and educate everybody now that uses HubSpot the fact that they gotta change it here, or they gotta change it there, or they gotta change it somewhere, or else ish is gonna be

[00:25:28] Max Cohen: And, and, and also, also, here's the other thing. Here's where I agree with all of your anger. way to pick the property that like most HubSpot users have a totally shitty relationship with, right? Like, how many people do you talk to and like the first thing you figure out is like, are you using lifecycle stages properly?

What is that? Huh? What? Oh, what is

[00:25:51] Devyn Bellamy: I mark them as customers when they buy

[00:25:53] Max Cohen: like and that's the thing. It's like A lot of this tool, I think that, I think what they should do is they should have that off by default. Because the thing is, is like, so many people don't know how to use that property. Right, never mind customize it or like, use it in the right way.

You know, so, it's just like,

[00:26:10] Liz Moorehead: I can spell it.

[00:26:11] George B. Thomas: chat, and hang on, I gotta, I gotta go to the chat real quick. Chat in the chat goes, uh, what's, uh, what a cycle

[00:26:17] Max Cohen: cycle

[00:26:18] George B. Thomas: what a cycle

[00:26:19] Max Cohen: Yeah, exactly.

[00:26:21] Liz Moorehead: my god, Chad, you are popping off in the chat, man. We love you. This is amazing. This is exactly why people should be joining us

[00:26:28] Max Cohen: We stan Chadchat?

[00:26:29] Liz Moorehead: to literally watch George explode. Inbound dad is mad at us, and I'm

[00:26:33] George B. Thomas: I might need a nap

[00:26:35] Max Cohen: Nah, I get it.

[00:26:36] George B. Thomas: lot of

[00:26:37] Liz Moorehead: I'm gonna give you a break, bud. I'm gonna give you a break. So, Devin, let's come over to you, my guy.

We're gonna switch gears for a little bit, hopefully give some talk about something that doesn't give George an aneurysm. What was the best session you attended? The one that you're still thinking about.

[00:26:51] Devyn Bellamy: Andrew Huberman, that was very validating.

[00:26:54] Liz Moorehead: What was the topic?

[00:26:55] George B. Thomas: Drink water, get sleep.

[00:26:57] Devyn Bellamy: basically, um,

[00:27:00] Liz Moorehead: It's just that, wait, this

[00:27:01] Devyn Bellamy: you

[00:27:02] Liz Moorehead: one

[00:27:02] Devyn Bellamy: it up into one statement, it was take cold showers, drink water, gets lots of sleep. yeah, for me, it was, it was pretty validating. Um, Some people don't know I have ADHD. And so being able to hear a lot of, even though he said, I don't like using the term brain hacks personally, I love using the term brain hacks because that's exactly what it feels like I'm doing.

is shrinking my brain into associating dopamine with things that I hate in order to get stuff done. it was, it was just very validating to, to hear that. And a lot of the practices, uh, I, I definitely don't take cold showers and have no intention of starting. Um, but, oh, good for you, buddy.

[00:27:41] Max Cohen: Psycho!

[00:27:43] Devyn Bellamy: Hey, good for all of you.

Uh, and thoughts and prayers to the families of your serial killing victims. So... Um, laughter

[00:27:51] Liz Moorehead: we talked about? I'm fine. I'm fine. I'm fine.

[00:27:54] Max Cohen: you take cold showers, you're unhinged. Sorry, cut.

[00:27:59] Devyn Bellamy: laughter That's it. laughter

[00:28:00] Liz Moorehead: Max, are you still driving? Where are we going?

[00:28:03] Max Cohen: we're, we don't need roads wherever we're going. Anyway, let's keep talking about showers.

[00:28:08] Devyn Bellamy: yeah, I think, uh, that one was great. Um, I think, Dr. Schur, uh, Yvette, uh, Cole Schur, I think her name is, uh, Beyonce's publicist, spoke at Black at Inbound. and, just the way she was, uh, just breathing life into everyone there was, was amazing. Uh, Troy Sandage, uh, who hosted inbound this year, he had a session at black and inbound

[00:28:30] Liz Moorehead: He was, he's, we got to put a link in the show notes. If you, you may recall him from one of our first episodes about growth strategy, right?

[00:28:38] Devyn Bellamy: Yeah. Uh, and he was talking about the importance of brand and what it takes to grow. and it was also really inspiring. Uh, I had the pleasure of being, uh, his interviewer, for that one. Yeah, that and um, Karen Ng at partner day was like mind blowing and I can't tell you anything about it if you're not a partner because every slide had confidentiality and those are, you'll probably find them somewhere because that's what everyone kept taking pictures on.

But, um,

[00:29:09] Liz Moorehead: Are you sure you don't take cold showers, bud? Are you sure about that?

[00:29:12] Devyn Bellamy: that, oh my gosh, like, ah, like the, the whole thing at partner day, where I, uh, cause, cause one of the heads of legal, came up to me, uh, one, one of the important lawyers at HubSpot and said, can you please mention something to them about confidentiality again? I'm like, oh yeah. So we call it audible. I had them throw an extra slide right in the middle of the presentation.

And then I just like went to town, but yeah. Uh, her, her whole talk was, uh, phenomenal, uh, about, uh, the things that are coming down the pipe for

[00:29:44] Liz Moorehead: That we're not allowed to talk about.

[00:29:46] George B. Thomas: Yeah.

[00:29:46] Devyn Bellamy: there's, there's other things that were very at partner specific ideas on where to position yourself and what HubSpot, uh, may or may not be working on in the future and, um, where there are places that are ripe for innovation, uh, in an app partner ecosystem.


[00:30:01] Liz Moorehead: But our listeners aren't allowed to

[00:30:03] Max Cohen: That's paywall.

[00:30:04] Devyn Bellamy: been there. Yeah, you had to have been there. Sorry.

[00:30:07] Liz Moorehead: Wow. Max, did you get to your destination of telling me what your favorite session at Inbound was that you're still thinking about, or are you

[00:30:14] Max Cohen: this is gonna be awkward.

[00:30:15] Liz Moorehead: This is

[00:30:16] George B. Thomas: Oh, I can't

[00:30:17] Max Cohen: I didn't go to any sessions at Inbound.

[00:30:18] George B. Thomas: I know the answer to this.

[00:30:20] Max Cohen: I gotta, I approximately, watching, watching, uh, watching Devin, uh, do his, uh, do his intro at Partner Day was the closest thing I got to literally any session whatsoever. Uh, I spent the first three hours of Partner Day trying to find dry ice for these popsicles that we were giving out in a van outside of the hotels.


[00:30:43] Liz Moorehead: Oh, oh, oh, wait, wait, wait. Is this what comes in? Cause I have a question here, literally. I will put a screenshot of this in the article. Can someone please explain Devin's topic suggestion for this episode of, and I quote, Max giving away ice cream out of a van like a

[00:31:00] Max Cohen: Okay. So, here's the backstory. If you're familiar with Happily at All, right? Uh, we have sort of like a... Uh, brand identity. Uh, of the Paleta. Yeah, yeah, well yeah, it's uh, we have this whole ice cream van ice cream truck vibe going. Right, and that's because ice cream is always served with a smile. Right, and everything we do is served with a smile as well.

[00:31:29] George B. Thomas: did Max's face just get creepy looking when he said

[00:31:32] Max Cohen: because everything is served with a smile. Okay?

[00:31:37] Devyn Bellamy: Yeah, the freezer they had in the back of the van looked big enough to hide more than ice

[00:31:41] Max Cohen: Yeah, it was. Anyway, so, we, we, we, uh, Dax did a wonderful job at hiring this awesome company. That made these 3D molded, uh, popsicles that were the shape of all the different apps that we have. Because, Paletas is like the whole theme, so we make a Paleta logo, and a Paleta is, is, is like a popsicle. It's, I, I think.

I don't know where the origin of the word comes from. But yeah, it's like a popsicle and that's like our logo So we made a whole bunch of popsicles that looks like the logos of the different apps. They were delicious. They were fruity. They were Very refreshing And but but the thing is is we had to get them the day before and then we had to figure out a way On how to store them.

So I was calling around to every single place that sold ice going, Hey, I don't really know what I'm doing, but I know I need a bunch of dry ice for a bunch of popsicles that we got

[00:32:34] Liz Moorehead: Oh my

[00:32:35] Max Cohen: And they're like, okay, how much do you need? And I go, I don't know, but I think the guy told me 120 pounds, and I have no idea if that's a lot of dry ice or not.

And it was agony having conversations with these people. And no one could drop it off, so we had to like go to this place, like this creepy place to go get it. We didn't end up doing that. because the hotel hooked us up and let us keep the pops in the freezer overnight, which is awesome. So,

[00:33:00] George B. Thomas: What hotel?

[00:33:00] Max Cohen: the, uh, shout out to the Renaissance Boston Waterfront Hotel.

Yeah, shout out Renaissance. Shout out Renaissance. which, by the way, was only like a five minute walk from the venue, but I ended up taking Ubers, like, two out of the three days because it was so hot. It felt like 15 miles, um, for a while.

[00:33:17] Devyn Bellamy: like, something to cool down, like, I don't know, like an ice

[00:33:19] Max Cohen: Yeah, sure.

[00:33:20] Liz Moorehead: And now it's like 50

[00:33:21] Max Cohen: Yeah, it just would have been weird if I was stuffing popsicles between my thighs to keep cool.

Anyway, um, so moving on from there Anyway, so, the next day, the next day, we get the van, and it's not an ice cream truck, it's an ice cream van. Which, it's a white ice cream van. And, uh, you know, we basically had to... come up with some deals with the valets of the Omni and the Westin to allow us to park our ice cream van at the hotels, which is awesome.

They were super cool about it, they let us, like, post up and hand out a bunch of, like, ice cream and popsicles and stuff like that. We even had the people that were working the front desk come out and we were giving them, like, bags of popsicles and stuff that they could share with everybody. It was awesome.

So, shoutout to the Omni, shoutout to the Weston for letting this, like, post up. But, here's what I wasn't expecting. when you, when you, when you jump out from behind the door of a van to people coming around the corner going to lunch and you say, Hey, you want a free Popsicle? They're shaped like our apps.

People don't necessarily respond well to that. Which,

[00:34:24] Devyn Bellamy: not gonna lie. I almost swung on you, and I know you,

[00:34:26] Max Cohen: yeah. So, most people...

[00:34:28] Devyn Bellamy: almost caught all of these

[00:34:30] Max Cohen: Most people were giving me, most people were giving me one of these. No, I'm good, thanks.

[00:34:35] Devyn Bellamy: Right!

[00:34:37] Max Cohen: And I was

[00:34:37] Devyn Bellamy: But hold on, there's more context. They're sitting in the carport, or the roundabout, and there's this overhang, and it's kind of dark in the shadows, so you're coming in from the bright sunlight into this dark thing, and then you see Max, who is not a small man, jump out from behind this van and say, hey, you want some free ice cream?

In the meantime, there's a dude, two dudes, each one have cameras, so it's like, if I hit him, it's gonna get on TikTok, but at the same time, I don't feel safe right now.

[00:35:07] Max Cohen: That

[00:35:07] Devyn Bellamy: And, and then you got the one dude just hanging out the truck like, What flavor do you want? And it's like, Bro! Like, this is not okay! This is not okay!

I appreciate what you're trying to do. It's a very, like, and lemon, and the lime, and all of these colors are wonderful. But I swear to God, if you don't get away from me, we're gonna have a problem. But also, I'll go ahead and do a video with

[00:35:28] George B. Thomas: So wait, Lime. Lime, was that Zebra?

[00:35:31] Max Cohen: Lime was zebra, lemon was clone attack, we had, uh, it was supposed to be blueberry, but it ended up pretty much just being coconut for orchestrate. So I had to tell everybody, warning, it says blueberry, but it's very coconut forward in that it totally just tastes like coconut and there's not a trace of blueberry in there.

And so, and so I was like explaining it to everybody, cause everyone was like, oh, that's not blueberry, that's coconut. Anyway, so, the funny part of this story, I was, I was like, spent three and a half hours

[00:35:57] George B. Thomas: wait, you're getting to the

[00:35:59] Max Cohen: oh, yeah, i'm getting the funny part of the story. This is the best part so And it was it was also hilarious that we had the camera crew there because they were just shooting like b roll for stuff that they Were shooting for happily but like totally looked like oh, this is a prank show or something No, I don't want like anyway, they were there for a little while, but here's the funny part, right?

So, The whole day, we were there with the guy who, the guy who like, ran the truck and it was his truck and he helped us give it all, uh, it was this guy Tony, right? So, we were hanging out with Tony, with Tony, right? So, I get there, Dax is like, this is Tony, Tony's the truth, he knows what's going on, he's driving the truck, he's gonna help give it out, it's awesome.

I'm like, hey Tony, nice to meet ya, right? I made a video, I was like, hey guys, I'm here with Tony, we're handing out ice cream in front of the Omni, we're gonna be here for like, whatever, da da da da, right? Spent the whole day talking to Tony, doing this, like, you know, hey Tony, can you help, like, you know, give me water, or like, do you have a napkin back there, da da da, Tony, Tony, Tony, Tony, So, we get to the end of the day, it's Tony, Tony, Tony. So... We get to the end of the day, and Tony has to leave, right? and it's like 3. 50, he's gotta go to another job. So he gives us a whole bunch of the popsicles, and he puts them in a milk crate, because we only gave out like half of all the popsicles that we had.

So like, we take a ton,

[00:37:07] Devyn Bellamy: can't imagine why.

[00:37:08] Max Cohen: He puts, we ordered too many of them. like, they had a, they had a ridiculous, uh, they had like a ridiculous, um, minimum, so like, we had to get a whole bunch. Anyway, so he gives me a milk crate. I take the milk crate, I go to the front of the BCEC where everyone is like, f like filing out of the building, and I'm like, Hey guys, you want free popsicles?

And I'm standing out, yelling at these people as they were leaving the BCEC to take a free popsicle. Got rid of them all, it was great. We went inside, I go back to the booth, Dax is there, Tyrone's there, Connor's there. We're all there, we're like taking pictures. And he's like, Hey man, how'd it go? I go, It was awesome.

Tony is the truth. He was the man. That was super cool. Dax looks me dead in the eye and he goes, Who's Tony? And I'm like, Tony. The guy,

[00:37:48] George B. Thomas: my god.

[00:37:48] Max Cohen: that was in the truck. The guy driving the truck. It was To Tony. I hang out with him all day. He's like, His name's not Tony. And I'm like, I'm like, Dax, what do you mean his name's not Tony?

You said his name was Tony, like, I call him Tony all day. And he goes, Dax, his name is John. And I'm like, I'm like, Dax, his name's Tony. You said his name was Tony. He's like, his name is John. And then he whips out an email and shows it to me, JOHN, in all capital letters. And I'm like, I called John Tony all day and he's like, what are you talking about?

I'm like, I thought you said his name was Tony and I literally called this guy John Tony all day And what's so funny is if you go look back at that and bless his heart, he was the man He just you know, he just decided he was Tony At that point, because he didn't want to like break my heart or like embarrass me or something.

I called this man Tony a thousand times that day, right? Because I was trying to be nice to him, I was trying to use his name, not his name, right? And, and the best part is if you go back and you watch the video, where I'm telling everybody, right, I go, I'm here with Tony, and I point the camera at Tony, and Tony just smiles like, No, I got it!

Like, mmm, not my name. And you can go back and see it. And I'm mortified because I called John Tony all day. And so, if I ever see John again, John, if you're randomly watching this, sorry for calling you Tony. but yeah. Dude, that was super fun. And it was awesome. Like, of all the people that looked at me weird, there was, you know, the same amount of people that came up and were super stoked about it and loved them.

And it was great, and it was a really cool activation and super fun. But, you know, a lot of funny stories that came with it, so... Sorry, John. The man's name was Tony! It was not Tony! It was John! I

[00:39:33] George B. Thomas: yeah, I'm going to say the good thing is a I went to sessions. Um, and I actually know their names. So, uh, there is that, but I will tell you there's, uh, first of all, I, we can't go past your without saying, Yomini. Freaking killed it this year. It was super dope. Super good clean Professional talk like it was just amazing.

Andy Petrie Super dope. He had like he had the audience in his hand like it just he did a really good job and of course Dharmesh. Oh my god, like Luckily, I had a chance to like, ride up an escalator with him and be like, Dude, you killed it once again. Like, it was absolutely

[00:40:12] Liz Moorehead: I'm crying. Oh my god. He always kills it. He always kills

[00:40:14] George B. Thomas: going to like, different places.

he was trying to get to his room cause he was done with humans. I was trying to get to the humans because I needed more. It was like that kind of story. but, but he killed it. But my favorite. My favorite session, I gotta be honest with you, uh, I'm just a fanboy. I don't know what to do with myself, but Kyle Jepson's session was fricking fire.

Like, he

[00:40:35] Liz Moorehead: was the session about?

[00:40:36] George B. Thomas: well, it's everything, uh, every super admin needs to know. And he was so fricking funny, and he was talking about how he didn't have enough time and to do all the things that, uh, you know, he needed to teach everybody. And so he's like, let me go to the important part. And literally he's like tic, tic, tic, tic, tic, tic, tic on his, uh, computer.

And he goes past like three quarters of his presentation. He goes, okay, now we're going to talk about this. And he literally goes through this piece. and then also he's like, okay, with that said, and he hits his computer again. And you see it fly all the way back to the beginning. And he's like, welcome to my session on everything that super admins need to know.

And like, he just took it to like the rest of the time of what he could talk about. And it wasn't a present, uh, presentation slide. It was his computer and he was going all through HubSpot in different places. And like, uh, he'd run into something that HubSpot decided to break right before the presentation and he'd like slip right through it and passed it and talk through it.

And he, I just was sitting there and I'm like, this dude. Is a freaking pro. Like, he is a pro presenter. He's in front of And by the way, it was a large room. Like, we're talking third floor. Open up the thing. Have the seats there. Everybody was leaned in. I didn't see anybody leaning back. My son, who is very much like Max and Devin.

Who are like, Squirrel, what? Was like, came, came out of the session going, That was amazing! That was fun! Like, that's my favorite one. Because he just kept everybody's attention. And it was, it was so, so, so dope.

[00:42:06] Liz Moorehead: And one thing I'll do is that I'll link in the show notes, if everybody's sitting there going like, Super admin, what? We've got a whole episode dedicated to that, but George, could you just take like 10 seconds and tell people real quick for the folks at home, what a super admin is?

[00:42:20] George B. Thomas: I mean, first of all, a super admin is a setting in your portal. If you go into your portal and you see that like 14 out of 17 people in your organization or super admins go fix it because you just broke some stuff and people can do things they shouldn't do. But super admins really is this idea of you've got two or more hubs, marketing hub, sales hub, add in service hub, add in operations, and you've got to help the humans.

The marketing team, the sales team. You might be part of the marketing by the way, but you've got to get in and understand the settings and the trenches and the, like how this affects that, you know, the piece that I absolutely lost on earlier where it was about lead lifecycle stages and leads super admins are going to, it's literally going to be part of the new super admin bootcamp.

Kyle and I already talked via LinkedIn. Like, yep. Needs to be part of the new bootcamp because super admins are going to need to know about this information. Like. It's the deep end of the pool pertaining to HubSpot and you classify yourself as hey I'm a HubSpot super admin because I'm here to help humans actually be good at it in my organization.

[00:43:20] Max Cohen: a way of life. It's a mindset. It's really just a state of being

[00:43:24] George B. Thomas: Wow

[00:43:25] Liz Moorehead: to now,

[00:43:26] Max Cohen: to the super admin super secret hangout.

[00:43:29] George B. Thomas: Yeah, there we

[00:43:31] Max Cohen: I don't know what I'm saying.

[00:43:31] Liz Moorehead: I got two more questions, but the first one is really important. I want us to all give

[00:43:36] George B. Thomas: Oh crap.

[00:43:37] Liz Moorehead: group

[00:43:38] George B. Thomas: Crap. Chris said did he miss the circle back? I still got to be the circle back guy.

[00:43:42] Liz Moorehead: We're circling back. We're gonna circle back.

[00:43:45] Max Cohen: to square up before you circle back, dog.

[00:43:48] George B. Thomas: what, what, what, um, what were we going to

[00:43:50] Liz Moorehead: I will BCC the entire HubSpot Nation on my upside email, if you don't zip it.

[00:43:57] George B. Thomas: Okay. I'll be quiet. I'm I'm done.

[00:43:58] Liz Moorehead: We have gone many moons without AI poetry. George, you really want to tempt me today? Do we want to go? No, no, no we don't, no we don't. Actually, you know what I want to do? I want to give a quick virtual hug for Can we just talk about how Devin, like, slayed it at Inbound this year. We already touched upon, look how, look how comfortable Devin is right now.

[00:44:18] George B. Thomas: He's really uncomfortable right now.

[00:44:20] Liz Moorehead: yeah, well, no, and the reason why I think this is so important is if you didn't go back and listen to the episode yet about how impactful inbound is as an event, one of the things that Devin talked about so beautifully and eloquently in a way that I know resonated with myself, George, and a lot of the listeners is that, you know, a lot of us don't consider ourselves extroverts.

We may scream at each other and ask Max, Where are you driving us? Wait, we don't have a car. What is happening? But, like, for the most part, we are hissing cave dwellers who get very anxious around large groups of

[00:44:50] George B. Thomas: Yeah. I'm an

[00:44:50] Liz Moorehead: But, Devin, I know, George, George, we know. Is it all about the humans? Cause for me, it's all about the please go away, it's, I like it

[00:44:58] George B. Thomas: Yeah. For, for me, it's all about the humans.

[00:45:02] Liz Moorehead: But for Devin, it was all about killing it. You emceed at Partner Day. You did the HubSpot Life takeover on Instagram. You were killing it with Blackit Inbound. You then were also on YouTube, George.

[00:45:14] Max Cohen: Hey, so did

[00:45:15] Liz Moorehead: George, Max, can we just talk for a moment about how freaking amazing it was to watch our fellow hub hero just, like, rise the way he did over the weekend?

[00:45:23] George B. Thomas: Boss player. Boss player.

[00:45:26] Max Cohen: it. When I walked in, I said, I know that guy.

[00:45:28] George B. Thomas: Yeah.

[00:45:29] Liz Moorehead: I know him!

[00:45:31] Devyn Bellamy: two things, that I feel people should know. One, I don't want the pickles and peanut butter to be a part of my legacy. Uh, so,

[00:45:37] Liz Moorehead: And yet, here we are.

[00:45:39] Devyn Bellamy: if there's anything, uh, You eat one pickle and peanut butter sandwich and all of a sudden you're...

[00:45:45] Liz Moorehead: Never say yes. Never say yes.

[00:45:47] Max Cohen: tainted.

[00:45:48] Devyn Bellamy: But the other thing, um, is I, I would be remiss if I didn't shout out, uh, the Black and Inbound team.

I am, I am the founder of Black and Inbound and I, I definitely, proud to have got it to where it had gotten by the time I met, Shana, Shana Summers, who is this phenomenal human being, phenomenal HubSpotter. Even though, and I hope she hears this, she and I have beef because she took my Arlen Hamilton signed album cover, but we gonna let that slide.

she, um, she, took over the community and now has an entire team of people. whose job year round is the black and inbound community. We have a new platform, a new online platform, but that space, uh, the activation was designed by Cassandra, who is the black and inbound community manager, and I guess moonlights as an interior designer, because for the second year in a row, it was the most fly space in HubSpot or in all of inbound, like no question.

Can't wait to see what happens next year. 

[00:46:48] Max Cohen: It made our it made our booth look like it was made of cardboard

[00:46:51] Devyn Bellamy: well, it made every book

[00:46:52] Liz Moorehead: I apologize.

[00:46:53] George B. Thomas: I mean it was made of

[00:46:54] Max Cohen: Yeah, it's true actually yeah, yeah, you're right

[00:46:56] Devyn Bellamy: the, uh, the, the black and inbound activation was amazing. Uh, and the people involved, I mean, year round, you have Shana, Cassandra. You have, Kyle, you have, uh, all these people involved. And then everyone who has a dotted line over, like Oscar, uh, who does things, uh, there, there, there's so many people, Brie, uh, who works, with the media team.

There's so many people who were involved in making it a success, put it together. Literally at this point, all I do is show up. and, and just do the, the media thing and talking and handshaking and all that. but

[00:47:31] Liz Moorehead: Shaking babies.

[00:47:32] Devyn Bellamy: yeah, that, that's it. That's it. Shaking babies and kissing

[00:47:35] George B. Thomas: I don't think that's how that saying goes.

[00:47:38] Liz Moorehead: Why?

[00:47:39] Max Cohen: It is man.

[00:47:39] Liz Moorehead: this why I wasn't allowed to come to Inbound this year? I don't get to go to Inbound until I learn not to shake the babies. Got it. Okay.

[00:47:45] Devyn Bellamy: there, there actually were babies at inbound too. It was hilarious. Uh, it's not exactly what I would call a family, God, no,

[00:47:52] Liz Moorehead: shake.

[00:47:52] Devyn Bellamy: I would call a family event,

[00:47:54] Liz Moorehead: Shake that baby. Shake that

[00:47:56] George B. Thomas: Come on now, my babies were there. We were making it

[00:47:59] Devyn Bellamy: babies aren't exactly

[00:48:00] Liz Moorehead: More entire family was there.

[00:48:02] Devyn Bellamy: Your babies aren't exactly babies. Your babies could probably handle me in a street fight if they ganged up. So,

[00:48:08] Max Cohen: I just want to say

[00:48:09] Liz Moorehead: You brought an army, George. You brought an

[00:48:12] Max Cohen: Spending time George with your family at inbound was like one of the best parts of it for me. It is like

[00:48:18] Liz Moorehead: Tell me about it.

[00:48:19] Max Cohen: it is so cool that you have the entire crew literally running, like, your solutions partner, like, business. It's so

[00:48:28] Liz Moorehead: like, they are working with you. Like, your family, you put the whole family to

[00:48:33] Devyn Bellamy: and real quick, make sure this ends up in the, in the, in the podcast, Noah, but Noah has the most fly shirt collection, like, of anyone who was at Inbound, or anyone, period. Like, he showed up, of course, with the Deadpool love, showing the Deadpool, and I appreciated that, but he was also rocking the Mandalorian.

I mean, the, the, the guy has, like, taste, like, mmm, chef's kiss. The

[00:48:53] Liz Moorehead: I don't even think a lot of our listeners realize that. Whenever we're shouting at Noah, leave it in, cut that out. Like, all the time. Noah is George's son.

[00:49:01] Devyn Bellamy: Yeah.

[00:49:01] Max Cohen: I will say, the funniest part of dinner is when I look over and the three of them are just playing with fire. Like, poking a flame. And I was

[00:49:07] George B. Thomas: Yeah. Yeah, that's my

[00:49:08] Max Cohen: guys are adorable.

[00:49:10] George B. Thomas: Well, they thought it was a candle. They thought it was a candle and then all of a sudden they realized, oh, that's real fire. And I'm like, yeah, you're in a real restaurant,

[00:49:16] Liz Moorehead: Is a candle not made of real fire?

[00:49:18] Devyn Bellamy: Well, you know, they have the light bulb candles that look like it. Like, I remember I took a girl out to a fancy restaurant. And the first thing she noticed is that the candles were actually fire and kept

[00:49:27] Liz Moorehead: Oh my god, is that

[00:49:28] Devyn Bellamy: and her mother. And they just kept holding their hands over the flame. And I'm like, yeah, no, that's an actual candle.

[00:49:33] Max Cohen: will burn you.

[00:49:34] George B. Thomas: yeah.

[00:49:35] Devyn Bellamy: Yeah. This, this is, this is a classy joint.

[00:49:38] George B. Thomas: so it was

[00:49:38] Liz Moorehead: right, girl.

[00:49:40] George B. Thomas: Well, hang on. Hang on. Well, I, first of all, if I want to say something about the whole family thing, because it's, it's interesting and, and we'll probably talk about it more, not on this podcast, but somewhere about, uh, what I'm about to say. Uh, first of all, next year, I want to have my other son who also works for the company there.

And I want to have Jorge there as well from Mexico, who's a HubSpot implement. So next year, it's going to really be an army. Like, we're just going to bring them all. but what's fun is when we were walking through Inbound, the first day was really awkward because I'd be like, Yeah, this is my family. And then my one daughter, Kaylee, goes, Can you, can you please introduce us as your team?

Like, we do work for you. And so then, like, that felt awkward. I'm like,

[00:50:23] Devyn Bellamy: Let them know.

[00:50:24] George B. Thomas: And then I go, family. Well, then my daughter, she coined this phrase. She said to me, she goes, Dad, just introduce us as your theme. Because family always comes before team and I swear to God for the rest of the time for the rest of the time I would say hey, this is my theme which immediately I got people's attention They would look at me and I go because in our household family becomes before team and then I would explain This is our podcast editor video editor.

This is you know, our content person. This is our social media person my wife does billing and project man and people are like That's, like, you could see when they had been explained what a theme was, like, it was a thing. And then, I believe it was Courtney from the HubSpot Academy, she goes, Wow, you guys are like the inbound family.

And I was like, Oh, I'm gonna remember this moment,

[00:51:19] Liz Moorehead: Amelia!

[00:51:21] George B. Thomas: familia forever, forever,

[00:51:23] Max Cohen: For a second I was like, for a second I thought you were just like, taking a hit of a vape. I was like, wait, what did you She said, you guys are in my family, I'm like Yeah, that was crazy.

[00:51:34] George B. Thomas: No,

[00:51:35] Max Cohen: Honestly, dude, it was the, it was the, it was

[00:51:38] Liz Moorehead: ha!

[00:51:41] Max Cohen: it was so awesome hanging with you guys and like I remember we were having some conversation where it's like man This is like this is the new american dream right instead of you know families working on the farms It was like my daddy was a rev ops and his daddy was a rev ops before that

[00:51:56] George B. Thomas: it.

[00:51:56] Max Cohen: ain't

[00:51:57] George B. Thomas: That's it.

[00:51:58] Max Cohen: ain't much but it's honest work

[00:52:00] Devyn Bellamy: HAHAHA

[00:52:03] Liz Moorehead: soundbite for the

[00:52:04] Max Cohen: my god

[00:52:05] Liz Moorehead: was in Rev Ops. My mama's mama was in Rev

[00:52:08] Max Cohen: his daddy before that he was a marketing ops, but we love him all the same

[00:52:12] Liz Moorehead: Ops. I was literally like... He could spell revenue. Drive it? I'm not

[00:52:16] Max Cohen: yeah, that's yeah, that's young that's young Jimmy he builds the lists that's pretty much all we have him do

[00:52:24] Liz Moorehead: But does he know how to manipulate a lead object? That's the real

[00:52:27] Max Cohen: the dough we taught the dog how to import the contacts it's uh, yeah All right. I'm done with this bit

[00:52:32] George B. Thomas: He doesn't talk much, but he does all the

[00:52:35] Max Cohen: Yeah

[00:52:36] Liz Moorehead: George, George, time to circle back, bud. Time to circle

[00:52:40] George B. Thomas: anybody remember what I was going to circle back on?

[00:52:43] Liz Moorehead: You said it was something secret.

[00:52:45] George B. Thomas: Oh, my God. Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah,

[00:52:47] Max Cohen: like I know what you're gonna

[00:52:48] George B. Thomas: oh, oh, my God. Oh, so

[00:52:51] Liz Moorehead: we go. Oh my god, he's rubbing up, guys.

[00:52:53] George B. Thomas: the deal. Gentlemen, start your engine. Um, so I'm at partner day. And they're talking about, you know, the marketing hub sales hub, like operations like they've got they got this just gigantic slide up. And then they Oh, it's time to snap. Just change and start talking about something else and I'm like Did not anybody else see the thing that was on the right of the screen Because they didn't talk about the thing that was on the right of the screen So I just kind of keep my mouth shut I lean over to Ian Jacobs and I go, did you see?

He goes I saw Okay, I'm just gonna be quiet about it because I knew that Angie had Andy had to do this talk The next day to everybody, to 12, 000 people. And so he starts doing a shtick and sales hub, a marketing hub, an operations hub. And then all of a sudden, boop, turns and starts talking about something else.

And I'm like, did not 12, 000 people see the right hand of the screen? Did they not see that there's a new hub? That HubSpot has a

[00:53:54] Liz Moorehead: Is

[00:53:54] George B. Thomas: hub. Did not anybody see that we now have a Commerce Hub? That, yes, they're not verbally talking about, but they're visually showing Commerce Hub. And I literally asked somebody, not to be disclosed, they're pretty in HubSpot.

I said, you guys weren't ready to talk about it yet, but you wanted to tease people, didn't you? And their answer was, we're not ready to talk about it. But yes, we wanted to tease people. So Commerce Hub is a thing.

[00:54:18] Liz Moorehead: wait, what is the Connors Hub? What 

[00:54:20] George B. Thomas: So there's more to come and I can't really tell you a lot of things that might be in my brain or might not be in my brain from conversations that I had or may not have had.

But I can tell you right now, it's a bundle of things that some people know about and some don't. First of all, you got payments. Second of all, you got quotes. You might be in the invoice beta or have enabled, uh, invoices in your portal at this point too. And there's a lot of mini features that go around with some of those things, and there might be layers coming. Potentially, or not. Right? If you're not ready to talk about it, it's probably not fully fleshed out. But, there's a base of things that are going in a direction that there were words on screens that said, Commerce Hub. And nobody lost their damn mind.

[00:55:02] Max Cohen: The Commerce Hub team did in the back corner when they said it.

[00:55:05] George B. Thomas: I was like, what is, how Bullcrap. Bullshit!

[00:55:10] Max Cohen: He didn't, he didn't, he didn't like pump it up. He kind of just went to the next page and said, And that's why people like, What?

[00:55:18] Liz Moorehead: Whoa! Whoa! We got a hard S. We got a

[00:55:20] George B. Thomas: he was like, sales hub, marketing hub, and the comms hub,

[00:55:23] Max Cohen: That's what I'm

[00:55:24] George B. Thomas: so over here, ladies and gentlemen, like, he was like, and then he just like moved

[00:55:29] Max Cohen: George, that's what I just said! Like, he didn't go, he didn't go, and we've got a big new hub coming, he said, and that's why people love Commerce Hub, and that was like the first time they said that publicly, right? And it's

[00:55:38] George B. Thomas: that was

[00:55:38] Liz Moorehead: What people? Future people?

[00:55:40] Max Cohen: HubSpot Payments. That's the thing. It's HubSpot Payments.

[00:55:43] George B. Thomas: business runs on invoices, payments, quotes, like, like that's how we do it here. I'm just saying.

[00:55:53] Max Cohen: Zebra.

[00:55:53] George B. Thomas: we circled back

[00:55:54] Liz Moorehead: was fun. I'm so glad I just sang by myself and completely awkward. Anyway, final

[00:55:59] George B. Thomas: you just sing?

[00:56:00] Max Cohen: Zebra.

[00:56:00] Liz Moorehead: singing this song?

[00:56:02] Max Cohen: Sorry.

[00:56:03] George B. Thomas: Oh, Jiminy Crisp. He really is the creepy ice cream van guy. I'm just

[00:56:08] Liz Moorehead: He really is. Alright guys, final question. Are we ready? What is

[00:56:12] Max Cohen: Oh shit, I'm sorry. I'm sorry.

[00:56:15] George B. Thomas: Oh my gosh.

We're gonna have to put you in time out.

[00:56:19] Max Cohen: Oh. Uh.

[00:56:21] Liz Moorehead: drive yourself to the corner so I don't have

[00:56:23] George B. Thomas: who was he, who, who, who, who was he one episode? Who was Max one episode?

[00:56:29] Max Cohen: Oh, uh,

[00:56:29] George B. Thomas: calling him...

[00:56:31] Liz Moorehead: Mark?

[00:56:32] George B. Thomas: Mark! Yeah, we called you. Mark,

[00:56:34] Liz Moorehead: Mark after Dark.

[00:56:35] George B. Thomas: We're gonna put you in

[00:56:36] Max Cohen: called me Mark at the beginning of, oh wait, who, someone called me Mark at the beginning of the episode. I

[00:56:40] George B. Thomas: No,

[00:56:41] Liz Moorehead: No, it was me. It was 100 percent me. I completely forgot

[00:56:43] George B. Thomas: were Mark the rest

[00:56:44] Liz Moorehead: episode.

[00:56:44] George B. Thomas: Mark, we're gonna put you in

[00:56:46] Max Cohen: That was Mark.

[00:56:47] Liz Moorehead: Mark, you're in timeout.

Alright guys, final

[00:56:49] Devyn Bellamy: hold on before we continue,

[00:56:51] Liz Moorehead: I'm never gonna get to this final question.

[00:56:53] Devyn Bellamy: not

[00:56:54] Liz Moorehead: I'm never getting out of Max will pull this conference over. He will pull this podcast recording all the way

[00:57:00] Devyn Bellamy: all right, well, here's, here's what I'm gonna say. There, there are things that are now, uh, because post inbound that are publicly facing about commerce hub. I've been intentionally quiet during that conversation because I'm not sure what I am and am not supposed to talk about. but I can tell you, you can go to that website.

Okay. And learn more about Comcast Hub.

[00:57:20] Liz Moorehead: George, don't go there yet, because I need you to answer my final

[00:57:23] George B. Thomas: That's fine, but Liz, make sure that link right there, that the people who are here watching us live, not the people that are listening to the podcast, but the people that are watching us live could have clicked on already.

[00:57:34] Liz Moorehead: Seven, can you do that for me, bud?

Someone put a

[00:57:37] George B. Thomas: Oh, we got

[00:57:37] Devyn Bellamy: Oh, I put it in chat.

[00:57:38] George B. Thomas: It's in the chat. Oh, we got it. We got it

[00:57:41] Liz Moorehead: All right, so this really well organized, not unhinged, and absolutely focused episode is now finally coming to a close with a final question, unless Max would like to hit his soundboard one

[00:57:50] Max Cohen: Sorry, Tony. John. Sorry,

[00:57:52] Liz Moorehead: bud.

[00:57:54] George B. Thomas: Sorry I had to do it.

[00:57:56] Max Cohen: Oh, that's hot.

[00:57:57] Liz Moorehead: Okay, what is your one wish for inbound? Oh my god. Can you imagine how messed up this episode is going to be next year when I'm there with you all? This is about to be a lot. Alright, what is your one wish for inbound next year? And I want you to think about it this way. Either something they should start doing, stop doing, or keep

[00:58:20] Max Cohen: Okay,

[00:58:20] Devyn Bellamy: They should put me on the main stage. Next.

[00:58:23] Liz Moorehead: Yes!

[00:58:24] Max Cohen: I have a controversial opinion.

[00:58:26] Liz Moorehead: Max, what do you got?

[00:58:27] Devyn Bellamy: going to do? Fire you?

[00:58:29] Max Cohen: That's based and true. Um,

[00:58:31] Liz Moorehead: show more

[00:58:31] Max Cohen: I'm kinda, I'm kinda done with Boston.

[00:58:34] George B. Thomas: Oh What

[00:58:36] Max Cohen: Yo, let's

[00:58:37] Liz Moorehead: What?!

[00:58:37] Max Cohen: do, let's do inbound in like Denver. Or L. A. Or,

[00:58:41] Liz Moorehead: there's high altitude so no one will remember anything because we've all

[00:58:44] Max Cohen: hey, let's take, let's go to,

[00:58:46] Devyn Bellamy: isn't the only thing that will make people forget what's

[00:58:49] Max Cohen: Seriously, I

[00:58:50] Liz Moorehead: Hey o!

[00:58:52] Max Cohen: like I get it like when Boston when HubSpot had like, you know five hqs there and it was you know a whole thing, but it's like, you know, we Let's go. Let's go somewhere else.

We've been going to the bc for how many years

[00:59:04] Liz Moorehead: Where you gonna drive us, Max?

[00:59:05] George B. Thomas: dude, not

[00:59:06] Liz Moorehead: you gonna drive us?

[00:59:06] George B. Thomas: Not all of us live in Boston. All right Some of us, some of

[00:59:10] Max Cohen: Oh, you like coming to boston 10 years in a row. Is that what we like doing? You're not sick of it yet

[00:59:15] Liz Moorehead: go to

[00:59:15] Devyn Bellamy: let's go to Cleveland! Yeah!

[00:59:17] Liz Moorehead: Mattapan! Mattapan! I want to go to Mattapan.

[00:59:21] Max Cohen: Yeah. Not a big... Let's have, let's have inbound at the casino.

[00:59:25] Liz Moorehead: That's a deep, that's a deep cut for our Boston

[00:59:27] Max Cohen: Yeah.

[00:59:28] George B. Thomas: I can just hear Noah right now. He's gonna be like an hour and what?

[00:59:34] Liz Moorehead: because no one will answer my questions! Oh my

[00:59:37] Max Cohen: Chris, you need to calm

[00:59:38] Liz Moorehead: know what? If it's, if I had it my way, Inbound's gonna be at the end of the Blue Line, uh, Blue Line at Wonderland, and that is a very uncomfortable place to go. Anyway, George, what would you, what's your wish for Inbound next year?

[00:59:50] George B. Thomas: Yeah, um, I would love to be able to do a live recording. Of the hub heroes podcast in front of an audience because I feel like the four people that get together every Friday at three, that lay it down that are passionate. And I would also say this, if, if whoever in inbound land hubs, Portland, here's this.

Max promises to bring his steering wheel to the live episode just for dramatic effect so he can be driving to God knows where the entire time we're trying to have a serious conversation because this is a serious

[01:00:29] Max Cohen: Yeah.

[01:00:30] Liz Moorehead: You know what? That's mine. I'm not even gonna add something different. Live Hub Heroes show. Hub Heroes is all about the humans, just like HubSpot started out with, right? So let's make it, let's do it live. Let's do it live and get completely unhinged and then Noah can't be there to save

[01:00:47] Max Cohen: Imagine us just screaming at each other in front of everybody and how awesome that would be.

[01:00:52] Liz Moorehead: Max, that's not helping. We would, we would do

[01:00:55] George B. Thomas: the only thing wrong is that it'll be live from Sheboygan because of Max's

[01:01:00] Max Cohen: we're going to

[01:01:01] Liz Moorehead: Friday afternoon at three,

[01:01:03] Max Cohen: HubSpot

[01:01:04] Liz Moorehead: live from Duluth.

[01:01:05] Max Cohen: live from Sheboygan.