2 min read

CRIKEY! #INBOUND23 Down Under Roundtable: the Ultimate Guide for International HubSpotters (HubHeroes, Ep. 42)

Yes, it's another episode about HubSpot's totally #INBOUND23 event happening this September in Boston. But this one is extra special.

You see, ever since discovering the Big Orange Sprocket in 2012, HubSpot's annual INBOUND event has played host to some of the most powerful, super impactful memories I've had in my life. A couple cool gals from the Philippines bringing me a gift of an orange ukulele keychain. Another dope guy brought me a prayer charm.

And of course, having real-life, intimately human conversations while sitting in front of a food truck with my man, Moby, who's joining as one of the guests today. It's all about the #memories.

🔎 Related: The most bomb-diggity #INBOUND23 playbook (HubHeroes podcast)

These moments were only made possible by the fact that, since the beginning, the HubSpot and INBOUND communities have been global. HubSpot itself has committed to creating an ecosystem where communication is facilitated on a global scale, because diversity of opinion is how true innovation is achieved.

And this is something we are committed to upholding as well in the HubHeroes universe. That we are a global community and we serve an audience that spans every corner of the world – except maybe Antarctica, we're still working on making our way in with the penguins.

That's why, today, we're bringing you something REALLY extra special. I've gathered together four of my favorite humans from DOWN UNDER – in case you didn't know, going to Australia is one of my bucket list places ... just sayin!

They include:

I've known each of these incredible humans for years; I've watched them flourish, create, and innovate in their own unique ways in the HubSpot content space. And in this week's episode, we're going to unpack the INBOUND experience for those of you traveling from far and wide (and across international waters!), as HubHeroes GOES DOWN UNDAHHHH!

What we cover in this episode

  • When was the first moment you realized, "Holy crap, INBOUND definitely has to be an annual investment"?
  • Going to INBOUND as an international traveler is a huge investment - your travel expenses are higher, it's more disruptive to your schedule, and so on. Now, I get why you initially thought INBOUND was a yes, but what keeps you coming back year after year?
  • What has attending INBOUND done for your business from an ROI perspective?
  • What is the PERSONAL ROI of attending INBOUND for you?
  • What's changed over the past few years in terms of the value you're getting?
  • Let's take a little side journey here for our agency owners out there – what advice would you give out there to agency owners so they can see the most return on their investment for attending? How can they make the most impact?
    What tips should they share with their employees?
  • How are you guaranteeing you're getting the most ROI for yourself as an individual at INBOUND?
  • Where do you think most business owners go wrong in terms of trying to "get the most ROI" out of inbound – either for themselves or for their teams?

Extra resources

HubSpot Training with George B Thomas

(We've made it easy!)

😱 CRIKEY! We're going DOWN UNDAHH for this week's episode of HubHeroes, with special guests:

The topic of the day? How to totally crush #INBOUND23 as an international attendees, and what makes it worth the investment year after year!


#hubspot #inboundmarketing #inbound2023 #believersatinbound #hubspotaustralia #australiainboundmarketing

🌏 What makes HubSpot such a powerful community is that it's global and has been since the very beginning. Which is why we've invited:

... to share what makes HubSpot's annual INBOUND event such a worthy investment year after year, and how to make the most of it as an international traveler: https://hubheroes.co/46CVT3y 

#INBOUND23 #hubspot #inboundmarketing #inbound2023 #believersatinbound #hubspotaustralia #australiainboundmarketing

💛 Do you know what we love? The diversity of the global HubSpot community. Which is why we've invited to join a few of my favorite DOWN UNDER HubSpot folks to join us on HubHeroes this week:

This week, we're talking about why #INBOUND23 is a smart investment for international folks year after year, how to get the most out of the event as an individual (and an agency owner)., and much more!

Check it out: https://hubheroes.co/46CVT3y 

#hubspot #inboundmarketing #inbound2023 #believersatinbound #hubspotaustralia #australiainboundmarketing

A Totally Unforgettable, Unhinged HubHeroes #INBOUND23 Recap (HubHeroes, Ep. 52)

A Totally Unforgettable, Unhinged HubHeroes #INBOUND23 Recap (HubHeroes, Ep. 52)

Hey, everybody! It's Liz here, your friendly, neighborhood content strategist and co-host of the HubHeroes podcast. Now, you may be wondering why I'm...

The Ultimate HubHeroes Sales Enablement Strategy Round-up (Best of the Podcast)

The Ultimate HubHeroes Sales Enablement Strategy Round-up (Best of the Podcast)

Look, there's been some speculation that this particular charismatic HubHero (with volume control issues) was unable to attend HubSpot's...

hubspot forms contacts strategy conversions cro

HubHeroes Lampoon's Wild, Wacky, Winning HubSpot Forms Adventure (HubHeroes, Ep. 51)

In our world, where HubSpot, inbound, and content reign supreme, it's easy to overlook probably THE MOST ESSENTIAL HubSpot tool that exists. No,...

Meet your HubHeroes

Liz Murphy


Agency vet, content therapist, messaging strategist, HubHero wrangler.

Devyn Bellamy


HubSpotter, partner enabler, strategy wizard, BLACK@INBOUND.

Max Cohen


HubSpotter, senior solutions engineer, CRM evangelist, a millennial on TikTok.

George B. Thomas


HubHeroes leader, growth catalyst, guardian of humans, HubSpot expert.

[00:00:00] George B. Thomas: Yeah, the fun part is actually there is no Devin here today, but we will get into that here in a minute. It's another episode about HubSpot's hashtag inbound 23 happening this September in Boston, but this one, this one. Ladies and gentlemen, I'm super excited because it is extra special. You see, ever since discovering the big orange sprocket in 2012, HubSpot's annual inbound event has played a major part, to being a powerful and many times impactful part of memories, in my life.

I mean, I have probably sat with most of the people or talked with most of the people that will be on your screen, and if you're listening to the podcast that you'll be hearing, If you're only listening by the way, you should head over to community dot hub heroes.com and watch the video version. I'm just gonna throw that out there.

But a couple things that come to mind. Last year at Inbound, I had a couple ladies from the Philippines chase me down, give me an orange ukulele key chain as a, uh, nce of, of the things that we had done in the past. Had another dope guy from Israel, actually chased me down one year and give me like a little prayer charm, which was super cool.

But one of the things that, uh, I remember dearly is sitting having pizza next to the food trucks with one Moby Sadiq, and realizing this was my brother from another mother. There's just all of these stories that I can start to re reminisce on and, you know, just hashtag memories. Now, speaking of that, This is what's special about this event is we are doing inbound down under.

Now, I would try to do an accent, but I would suck at it, so I'm not gonna do that. But let's go ahead and just start to let the hub, heroes audience know who is actually who. So I'm just gonna throw this out because sometimes I'd love to just have chaos. Who wants to go first?

[00:01:50] Ian Jacob: Let's Tasha go

[00:01:51] George B. Thomas: There we go. Ladies first. Ian is the gentleman.

Ian is the gentleman on this episode. Tasha, why don't you explain people, uh, who are listening or watching who you are, what you do, um, and maybe even how long you've been in the HubSpot ecosystem.

[00:02:05] Tasha: Yeah, sure. Thanks George. First of listening to that, um, intro and actually being on the podcast instead of listening to it on my on the way to work is like surreal, like the feels. All the feels. Um, thank you for having me here. I'm very excited. So my name's Ash or t I get a lot of tea or tea money from the team.

Moby will call me tea. Um, I've been working in the ecosystem for, geez, I wanna say like seven, eight years now. Maybe like, I went, but been a while. Um, I'm head of HubSpot implementation at Red Pandas with mhs. um, and I look after all things, I guess HubSpot related within the business.

Any new projects, projects, implementation, onboarding. Um, yeah, that's my kind of key role within 

[00:02:49] George B. Thomas: Nice. Now, since Ian was a gentleman, let's have 

Ian go next. 

[00:02:53] Ian Jacob: All right, so my name's Ian Jacob and I started search to be 


about 14 years ago, and about 10 of those have been doing HubSpot and, and I think in the journey what I have 

loved George is making great friends. So I think it was actually at a hug. I've actually met Mobby.

I've met Tasha, 

I met Craig, and we've just built, I can't believe such a long term friendship over that time. So very grateful. 

[00:03:19] George B. Thomas: And let's go ahead and, uh, Craig, have you go next. Who are you, what do you do? And uh, again, you know, are you the grandpa of the HubSpot ecosystem? Am I, I'm trying to figure that out right now.

[00:03:30] Craig Bailey: out. That's a good question. Uh, yeah. Thanks George. Uh, Craig Bailey from Zen and uh, yeah, I think it's been more than a decade we've been using HubSpot. So possibly similar to you, George. Been there for a while, but you know, your intro really talking about memories was so on point because Ian and I, we also have a HubSpot podcast like you do.

And we actually, uh, really well it was Ian's initiative at an inbound and he might tell the story later. When we were sitting, we, we had met at a hug here in Sydney. We, became friends at Inbound because I would, I had no friends there and I was company another great reason to go to Inbound and have a great community around HubSpot.

And so Ian just said, oh, let's, let's join a, uh, let's create a podcast. And that happened, I dunno, seven or eight years ago. So that's a very strong memory. So I think it's such a good topic you've got today, George. And yeah, we're continuing to use HubSpot and we've doubled down on HubSpot in our agency as well.

So yeah, that's quick intro.

[00:04:30] George B. Thomas: Love it. Love it. Now here's the thing. I might, uh, just say, Moby, we'll save, we'll save for this one. We saved the best for last Brother. Tell the audience who you are, what you do.

[00:04:40] Moby Siddique: do that. Don't do that. So, yeah, um, thanks George. Uh, George, and like George and I are good friends. Like he really is a brother from another mother, so it's. It's so nice to be here. Uh, co-founded Red Pandas seven years ago. We was using HubSpot from Day Dot. and, we recently got acquired, by Impact.

So friends of yours, George,

[00:04:59] George B. Thomas: Yep. Yep.

[00:04:59] Moby Siddique: and like hearing everyone talk, oh my God, everyone is so connected from this ecosystem. Like, you know, I think you guys started your podcast because of George. I don't know if you guys know, you guys know, but I started my podcast because of Ian and Craig. Like that's why I started mine.

And we all met at Inbound. And like all these relationships, all these friendships, even the acquisition of our business wouldn't have happened if we didn't go to inbound and meet all these lovely people. So that just blows my mind.

[00:05:28] George B. Thomas: Yeah, yeah. You're kinda letting a little bit of the cat out the bag, but we'll get to the value of inbound here in a little bit. But it's funny because, you know, I would consider everybody that I'm here with today, incredible human beings. I've known everybody here for years. Um, I've watched you guys flourish.

Like, I remember when, you know, when Hub Shots was like, Hey, we're gonna, we're gonna do this. And I'm like, yeah. And then I used to drive around and listen to Inbound Buzz right? All the time and be like, God, I love his accent. Why do, why does my voice suck? And like, so like, it's just amazing to watch you guys over the years do the things that you've done and now shoot on YouTube, uh, toss UHT money.

I'll just call Yout money the rest of the time. Like you guys are killing it on YouTube shorts and all the stuff that you're doing there. And so it's just really cool, to see what is happening. So let's turn the conversation around to the people who are listening and watching. I wanna really add value.

And the reason that you folks are on this episode is because it's not just value for anybody. It's really value for people who have to fly further than the United States or drive further than the United States. It really is for that global or international audience of the 

way that you folks think about inbound, though the way that you prepare for inbound, you know, agency owners, the way that you think of as owners and, and having teams of people and making that, you know, traverse across the globe.

Like that's really who we're trying to help here and who we're talking to. Now, don't get me wrong, if you're listening to this right now and you live in like Sheboygan or like wherever, you're gonna get value too. Cuz trust me, it's just gonna be a good conversation. But here's the deal, let's dive right in.

Again, it'll be round robin. Y'all just pick it and if you got something else to say, I'm just gonna let it flow. But when was the first moment for you folks that you realized, holy crap, inbound definitely has to be an annual event. 

[00:07:25] Craig Bailey: well, annual I, you know, in the early days I think. And you, when did you first go to Inbound George?

[00:07:32] George B. Thomas: My first inbound was in 2012.

[00:07:34] Craig Bailey: Wow. Okay. I think mine was either 2015 or 2016. So it had changed probably a lot in those four years and it's changed a lot since then, obviously. At the time, I remember HubSpot was really gunning in, uh, following the footsteps of Salesforce.

They had their Dreamforce, uh, conference, which was massive and continues to be massive. And so they kind of saw that as an example of where to go. I think Salesforce led the way in many, arenas, uh, around conferences. And so HubSpot came along and said, right, we're gonna, we're gonna have a conference That provides a lot of learning.

It was very high in content. And because of the nature of their business being a, a software platform, their platform is changing rapidly. So, And so a conference in those days was a good chance to spread knowledge widely. It's changed a lot since then cause a lot more is online and uh, we can join and have virtual site.

But that's only really happened in the last couple of years. And of course hubs well decided to change it from more of a developer conference feel to more of an event. And it's become broader and that's been a good thing. So I think it's been really interesting to see their change over the years.

There's adapted to the Times and because of the very nature of who they are, that has to be annual, possibly more regular. Cuz they have many events. It's almost like the Impact is their main TED event. And then they've got other local ones, almost like the equivalent of a TEDx in various cities around the world.

And I think that's, that's a good approach. Annual. It has to be annual, maybe it has to be more. I don't know. I'll leave that. I'll hand over to the rest for their comments on that.

[00:09:05] George B. Thomas: Interesting. And, and it's interesting too, maybe as we move forward on this question, it's like, was there a defining moment, like at an inbound where you're like, oh man, I just, I just need to do this as much as humanly possible too.

[00:09:20] Moby Siddique: I think you definitely get more out of chaining the events. Like my second and third, I got a lot more out of the first because it's just unknown unknowns, like you're not expecting, you know, like you, you know, there, you're there to meet people, but you're not expecting the friendships that you get. Like we went to every time we went, we've created content there.

So every time you go like, oh, I could do this, I could do that. But like, and George, man, like, you know, I, I love you and we're friends. I'm always gonna be honest. I don't know if you need to go every year. I really don't.

[00:09:50] George B. Thomas: I love that.

[00:09:51] Ian Jacob: love 

[00:09:51] Moby Siddique: I, I feel like, you know, okay, if you've never gone, you have to go. Like you have to go.

Like if you're serious about HubSpot and you're serious about inbound marketing, And the latest because it's not just HubSpot, that's the thing you've gotta remember, like, I don't know, you know, maybe 50, 60, probably more, maybe 70, 80% of the content isn't HubSpot related. Right. you know, like, so you gotta go like learn from the best of the best type of thing.

But I dunno if you need to go every a year because after, you know, I've, I went three years in a row and I'm like, you know what? I can chill for a bit. Like I'll go back or maybe, you know, only send, you know, Tasha, who's like the HubSpot expert or send someone else in the team. But I don't think you need to go back every year.

But I feel like it is something you should, you know, refill that, that water bottle of knowledge every soft and for sure.

[00:10:34] Craig Bailey: Can I just jump quickly back in? Yeah, I, I agree with that and I might've misinterpreted your question whether you should go every year or whether the event should be every year. So just to clarify, I think the event should be every year and possibly regularly, but I'm like Moby. Yeah. I haven't been for a couple of years.

Ian's the same. He's going back this year. I'll probably go next year. So yeah, I totally agree with that.

[00:10:53] Ian Jacob: I think the first time I went, I, like Craig said, I, I, I was kind of doing it by myself. Met a whole bunch of people like Craig built some relationships over that, that period. and I think just, it was really interesting a year that we came back, did a podcast, we invited people to come and hang out with us at Inbound, and I was really surprised at all of these people that came and hung out with us.

And Moby was one of them. And we'd sit together and we've still got those friends. And that's what I loved about Inbound is that these, like Moby said, it's those friendships that you develop over years that stick with you. And it just, it changes the whole thing. It goes from being an event to being like a, I'd say like a gathering of friends.

Where you get to hang out and do things that you don't normally do because you're always with each other, right? You're going to different sessions, you're sharing insights. You are really all growing together and having fun together. Like one year, Moby, uh, actually we spent some time in New York together with my brother-in-law.

Funnily enough, we went to, we went to games together, we ate together. Like those are things that you can't, you wouldn't do at home. So, I'm forever grateful that, you know, we all hung out together like that. So I think it's a lot more than inbound. I think for us traveling from here, we like to spend time because, you know, before inbound, I hadn't really spent any time in Boston.

I hadn't spent any time in New York. And it just kind of becomes one of those things where you go, well, what more can I see? What more can I learn? Can I get to inbound a different way? So let's catch the train, let's, let's fly, let's do things differently. And I, that's what I love about it. So always looking for new ways to do things, new experiences to have.

And that's, that's kind of been my thing.

[00:12:38] George B. Thomas: Okay. I totally want to go on a side tangent here. Go off the beaten path, if you will. Um, because you know, I've been to Boston so many times. I've seen so many things and it's so easy for me to get there. It's interesting, one that, you know, from the other perspective is maybe it should be every other year.

Maybe it should be a rotation of years. Me personally, I'm like, it's a couple hundred bucks and like an, you know, two hours, like I'm gonna go every year. So even that perspective to have is, is interesting to, uh, put in there. But going off the beaten path, you've been to Boston, when you stop and think, what is like one of the coolest things that you either saw or did while you were in Boston that you would be like, yeah, if, if you're going and you're taking the time, make some extra time.

Cuz I saw this or did this, like what, what hits your memory banks on that one?

[00:13:29] Ian Jacob: on 

[00:13:29] Moby Siddique: Lobster

rolls, man.

[00:13:30] Craig Bailey: Yeah, I was gonna

[00:13:31] Tasha: Oh, hands down lobster roll. Yeah, 

[00:13:34] Moby Siddique: Yeah. Yeah. Like all the Aussies are like, oh, lobster. Like we have lobster, but it's not like Boston, man. It's not like main, it's, yeah.

[00:13:41] Ian Jacob: I I actually think Weby that one year, Craig, all of us, we, that used to be one of the things we do, we'd actually search out, uh, reviews for the best lobster roll places and travel around every day eating lobster rolls.

[00:13:56] George B. Thomas: I love it. That's, that's hilarious. Um, and I, I love me some lobster too, like 

lobster, mac


cheese. I think it's like Yankee lobster, something like that. 

There's a little shop and I'm like,

[00:14:06] Ian Jacob: Yes,

[00:14:07] George B. Thomas: was on like, what is that? Um, what's the guy diner, drive-ins, dives, whatever, guy Fieri or, or fii or whatever. Um, I went there because of that, and then I was like, okay, I'm officially in heaven.

This is amazing. I don't want to go home type thing. It was really great. All right, so let's do this because if you're taking, uh, rotation ongoing, we're probably taking rotation because of the expense and the time allotted to go. How has attending Inbound, um, like what has it done for your business from an ROI perspective?

Like, can you tie it back to, because we went, we know that we are able to do this, that we didn't do previously? Like where does your mind go there? So folks listening are like, okay, well that's definitely a reason for me to invest making this trek.

[00:14:53] Tasha: I'll Jump in if you don't mind. This is from, um, like I'm not the business 

owner. but from my point of view, when I went with mobs those a few years ago, he mentioned that content creation piece that was huge. Uh, that helped me really understand how to make the most of my time at this conference. Like if we're spending all this 

time and all this money and all this effort into going to such a huge event. There was not one down moment. We were like, as soon as the sun was up to the sun being down, we were meeting people, connecting with people. Um, we were going to different, 

uh, you know, sidetrack workshops so that we could 

come back and share that information together, see what we could apply to the business.

We were creating content when we could, eating lobster rolls in between that But it was just at any opportunity we could, we made the most outta that like week that we were there. And like Moby said before, some of the relationships that we've made all those years ago are part of why our business has grown the way it has and has this acquisition, which is, you know,

[00:15:49] Ian Jacob: a whole

[00:15:49] Tasha: such a, a whole different thing that's going on.

But that's from my non-business owner, 

[00:15:54] Moby Siddique: Yes, it honestly like the, the, 

people we're in business. with today. we would never have met them if we didn't go to inbound. But I think like for, for the macro, for like for everyone else, I don't, I don't, think anyone should 


treat it that way. like oh, what am I gonna get out of it? Because it's kind of like the ROI of buying a book, you know what I mean?

Like, if, if you are a person who's gonna ask the roi, ROI of buying a book, if you have a 


mindset, you know, like you've, you've gotta go there 

with a growth mindset. You've gotta go there understanding, you know what, there's people than me, much smarter than me that 

I'm gonna learn from and, you know, I'm going to absorb and take back into my business.

So it's kind of like, at bare minimum, the R's like the ROI of knowledge. Like, it's very hard to quantify, but at maximum you may make relationships. I know like Craig and I'll let them talk about that, but you'll make, you make relationships, partnerships, and Yeah. That, that's the maximum you could get.

[00:16:44] Ian Jacob: Yeah, I think I'd have to agree with mobi in that perspective, considering the broadness of inbound. And so one of the things that I have loved over the years has really been just the different perspectives that we get. So, you know, just things like you would not expect. Um, and I think having an open mind when you go there.

Because even though you might know something, um, you still want to give honor to the person who's speaking, right? And you want to have an open mind because there could be just that one thing in that one second that changes your perspective or changes something that you're doing that you can take away.

And you, and you, and you sometimes forget that because un until you talk to people, because when I was sharing with another friend of mine, I think I shared with him something I learned and he said, oh, there was this one time you shared with me this particular item, which I kind of went as it was a bit of a throwaway comment.

And he goes, I implemented that in my business and my business is totally different today. And I'm like, oh, okay. Wow. Thanks for telling me about five years later. But that's, that's the thing, right? Like, and I, I think like even my relationship with Craig every week, like we, we came away from inbound. We didn't, we knew each other, right?

We had meals together. That's what I loved about it. We came back, we recorded, I actually didn't even realize Craig was only lived 20 minutes from where I live. Right. Until I asked him. I'm thinking because, okay, so for listeners, I guess Australia, like America is a big country, right? You think there's a fair bit of distance.

So I, I didn't assume that he was near me until I asked the question. And so this might be a really good point for people. Like, are you asking the right questions? Do you, as silly as it may sound, do you ask the right questions? So when you get an opportunity, I know Moby's very good at this. When people say, I've your questions, Moby will say, yes, I've got one.

And he asked the questions. So I think if you're going to inbound, take that time to ask the questions and you dunno what you'll find. Like we have like seven, oh, it'd be eight years this inbound, like we've been recording hub shots and, and the relationship, the friendship, the. The knowledge we're built together has been far greater than if I think we did it individually.

[00:18:57] George B. Thomas: Yeah, it, I wanna go, Craig, do you here in a second, but I wanna dive into something because, uh, you know, Moby, uh, with Inbound Buzz, Ian and Craig with Hub Shots, even trying to quantify what that choice and creating that content has done for your business can be, can be like,

almost unmeasurable, but also, you know, that it was life changing, right?

So, uh, Craig, go ahead and dive in.

[00:19:22] Craig Bailey: I think this might have, this might pick up on what Moby was, uh, talking about around roi. I never think in roi. Uh, I'm still lucky that I, our business is small and I know this won't be the case for many bigger businesses.

They do have to very much look at roi. I'm the business owner and it's small. I can kind of do what I want and that puts me in this luxurious place where I, I don't have to think about ROI as long as cashflow's. Okay, great. So coming back to Inbound, and this will be a small segment of listeners, uh, probably not advice for someone that works for big corporate, but I, I remember, ah, chatting with my wife, it's like, oh, I want to, you know, there's this conference with HubSpot and there's this tool we're using, and she's like, well, you should go.

It's a reward. And so it wasn't, ah, am I gonna make contacts? Am I gonna, uh, get roi? It was just like, it's gonna be fun. So it was a bit of a junket for me. Uh, you know, the flights are expensive. That's a lot of money. But it was really good. And so then if I am forced to think about roi, it's, well, it's around the relationships and I met Ian, but flowing on from that on the podcast, um, off, you know, I'll chat with a business coach or, uh, my mentor and he'll say, well, what ROI are you getting from the podcast?

I'm like, I've got no idea. All it is, is I get to hang out with Ian every week and chat about something I really enjoy talking about, which is HubSpot and Ian keeps me motivated. So I've never kind of said, oh, how many deals did we get? Or has this affected the business? I kind of know intuitively it has, and I know we've had clients say, oh, you know, I've listened for years, and oh, we've watched you and yeah, that's why we came to you.

I'm like, oh, great. I've never tried to put a number on that. Uh, I don't think that's advice for bigger companies, but for a smaller company, we have the luxury of doing that. And so if there are people and agency owners that, um, Uh, listening to this and thinking about inbound or, or whatever it is, a podcast.

I think those are the things. And so really where I'm going is it's coming back to experiences. I had a wonderful experience at Inbound, went for a couple of years, have a wonderful experience recording the podcast. I really enjoy it. And ultimately, I dunno if we'll get to this in the conversation today, it's like, what are you doing for all these hours of the day that you're at the office and that, are you actually enjoying what you're doing or are you just doing it?

Cuz you have to. Now I know for, for some of the economic conditions we're in, of course you have to survive and there are times like that. So I'm not saying be completely oblivious, but ideally if you can and you have the good fortune where you can pursue what you actually enjoy doing and the relationships and experience related with that, well you're privileged.

Take advantage of that. And I kind of feel very privileged to that. And, uh, I guess that's. How I, uh, position roi. I dunno if that makes sense. Uh, George, but do you get where I'm 

[00:22:04] George B. Thomas: Oh yeah, I do. It actually makes sense because, um, I love that you were used the word privilege. I've always used the word I feel like I'm cheating. you know, I used. To love to make, uh, the HubCast episodes with Marcus because it was just two guys hanging out, having fun, talking about stuff that we're nerdy about.

Um, I love doing the Hub Heroes because we get to sit down with Max and Devin and Liz and just nerd out on content and sales and marketing and just kind of keep the, the sword sharp. And do I ever really go, oh, well the podcast is, you know, making us this, or, you know, we've closed business. Not really. Um, because I think that takes a little bit of the funness away from what we're doing, at least when we're creating this content.

But again, some businesses have to tie, uh, return on investment. I do wanna dive in a little bit deeper and feel free to get emotional on the podcast. That's always good for listened in views because the first question was like ROI as a business. But I'm curious if there's like a personal ROI for attending inbound meeting.

And let me explain. In 2012, you know, as a designer, developer guy who like a pizza and a six pack of Coke would come in one side and a website would go out the other. I had this transformative moment where I was at inbound, listen to Gary Vaynerchuk speak on stage and said, I want to do that. I want to become a marketer when I grow up and I want to be able to speak on that stage.

And when those words hit my brain, I had zero clue. Of what that meant for the rest of my life and where I would end up. But man, has it been a ride. And so I'm curious if there was a time at Inbound where you just, something happened and you knew, okay. This just changed me for like the rest of my life.

I know I'm gonna think different, be different, do different. Like what comes to mind from an individual standpoint when I ask that question?

[00:24:03] Moby Siddique: So when, so you had the luxury of, you know, working closely with Marcus Sheridan for so long. You guys were colleagues, business partners, you worked together at a, at multiple businesses. And like, I've always loved public speaking and I've always loved, you know, doing what I'm doing. And then I, I saw Marcus, and like, I always joke, right?

I always joke like, I've got a girl crush on him. I was like, oh my God, I want to be like that. Like, I wanna be like that. Like, you know, I thought I was good. Like, I, I, I thought I was good. I looked at him, I'm like, I'm just gonna chuck everything I was playing on doing in the bin, because that's exactly how I want to be.

And then like, since then, like years later, like I said to Tash, you know, like, I would love to take our business to a point where we can get acquired by business. That Marcus works in impact and then like it happens. So like when you say life changing man, like that would not have happened. And yeah, it is inbound.

Of course it's inbound, right? But it's like, it's like what the, the gens were talking about. It's the relationships you build. So I don't wanna say any more than that cuz I'll take all the airwaves, but it's been transformational for us and me personally.

[00:25:06] Ian Jacob: I'll go next. I think for us, you probably heard me say before. It was that one, it was that last day of inbound, I think the, when I was sitting next to Craig and a few others, and I turned to him and I said, let's, let's record a podcast. Like how could we not go back and record? And we even actually went and took, we managed to find Brian and Dharmesh and a few others, and we took photos with them.

Right now, this was just in the hope that we will do something right. So I, I look back at that time and I think, wow. That, that was very pivotal for us together and, and had no idea where it would lead us. Like the relationships we have, you know, even just Moby reaching out to us and us forming a, a great friendship together.

Yourself, George, just other people around the world, like, I'm constantly amazed at the change. Now, did I want to become a speaker?

Like others? No, I don't think that was ever my, I just wanted to. I just wanted to do good. And I think one of the things that Craig and myself, we have just been, we wanna help good businesses with good values or with great values make a difference in this world.

And that's, that's really what we're about. It's like, how do we make a difference to transform businesses that are making differences in the world? And that's kind of been the driver. When we do what we do, it's like, are we helping good people and are they making a difference?

[00:26:30] Tasha: I love that, Ian, if I can, I'll just jump on the back of that. I love speaking.

Yeah, but that's definitely not what I feel like

came out of my visit to I don't think I'd be on this podcast today if I didn't meet you, George, at inbound conference all those

years I don't think that my career would've

taken the path that it in becoming, you know, uh, HubSpot certified trainer

I am, or the onboarding specialist that I am.

I don't think it would've taken that direction.

So, If I didn't go to inbound And meet the people that I saw and rub shoulders the people like George and Ian and Craig and everyone else that's, um, you know, there that you rub shoulders and you feel that energy and you feel that vibe and you're like, oh, I like this.

I wanna be like these And I genuinely want to help people learn how to do HubSpot. And they love it. They love it when if they, they see how much I love it, and then they're like, I love I truly think that that wouldn't have happened. I wouldn't have had that same if I didn't go to inbound and feel it in person and pick up on that So that, that works for me. I feel like I'm due for an inbound trip. Mobs, just so you know. 

[00:27:29] George B. Thomas: Ah, there you 

[00:27:29] Tasha: put that on the calendar.

We literally came back from the states like three, four weeks ago, so I don't think I could do that again. It's such, it is a long but maybe next year, But yeah, definitely it's, it's that vibe, it's that energy You know, if you haven't been to inbound, you don't, you don't, you don't know. Like when you get there and you walk in and that sign hits your face, it's like, whoa, where So that's probably like little 2 cents 

[00:27:53] Craig Bailey: you know I, I'll just make a comment cuz I don't think I could possibly beat Moby's path that has come out of. Inbound. but there's a bit of a joke around attending conferences. It's almost like you fly to the other side of the world to actually make friends with your local colleagues. I think there's a truth to that and part of it is because you do travel so far, you kind of go with a different mindset of this has gotta be significant.

But the second is you're there for a couple of days and you don't get that at a hug or, or just a one day event. The physical routine of catching up with people for multiple days, I think is under appreciated perhaps, and I don't know how you can duplicate that locally. so there is something about that and so maybe that's a realization, that I've had attending, things like that.

I don't attend a lot of, uh, events. I'm pretty, pretty particular about the ones I go to. So that has, that's probably been a takeaway I've had. And so just the thought of, well, would I go again or would I send team members? Yeah. I think there is something deeply or longstanding that comes out of it, perhaps not related to being acquired.

That's probably like a, a, a very rare but wonderful story, uh, that comes out of it. Maybe you're not gonna join, uh, create a podcast out of it, but there is something significant about those relationships and you can't get that online. Well, you can get it online, but it's a different way. It's not the only channel, but it's, it's something that you realize when you're there, you're having an experience that is actually gonna be longstanding

[00:29:17] George B. Thomas: Yeah, I think the key words there are energy, right? And experience. Um, and I'm, what I love is that every one of us had a, a life-changing moment. And I think that happens for everybody. Uh, when you get there and you experience that energy. Craig, it's interesting. You make me want to go off the beaten path for a second.

I'm gonna ask kind of a selfish question, um, because not everybody knows this, but one of my bucket list items is actually to travel to Australia to be able to see New Zealand and do some stuff there. How far away do you guys, uh, think we are from having like an inbound down under, like,

for real, like

where HubSpot

says, Hey, uh, there's enough people

that we just need to have one in Australia, in America, in this place


Do, do you guys a see a time where that happens? And especially for Australia, how far away are

we from that? like Help a brother out here. I want to go 

speak in 

[00:30:14] Craig Bailey: It's a long way, George, and,

oh, look, it might happen. I, can't see it.

happening anytime soon. It's such a long way. I mean, of all the places to have a conference, Australia's probably the worst place if you wanna have a large conference.

Really? I, I don't know. What, what do 

you think, Tasha? 

[00:30:30] Tasha: I feel like.

I'm the optimist, so I'd like to say that it's coming soon. But with that said, I tend to agree with the GEDs that.

it, it is, it's far away, man. It's so far away. Like Maybe Singapore. Cause I know HubSpot, I've got a Singapore office 

and that's not too far from us. So that's, you know, maybe like a kind of like a halfway. It's

more, two thirds of the way for you guys, a third for us.

But I, yeah, man, I'd love one. I'd love it. Inbound down under for sure. I'd be there in a heartbeat. 

[00:30:56] Craig Bailey: what? Oh, I, I'd love it. But look, there, there's ha there have been some others. And if you look in the SEO space, I mean, uh, search engine, land hat used to have conferences and they put one on in Sydney for a year or two. It just didn't really take off. People weren't gonna make the trip even, it was hard to get speakers down here.

So I think it's very, it's, it's, it's hard. And I, I, I hope I'm wrong. And like you Asha, like what, what can we do to change it? Maybe when we get faster airplanes or something like that, or I get get here quicker. I don't know.

[00:31:26] Moby Siddique: I, I don't think it'll happen because HubSpot does do the grow events, right? So they'll do these one day events. I don't, I don't if they have them where you are, George, cuz they have inbound. But like in our region, in, in some other countries, I think they'll have these one day grow events where it's like a, 

you can't call it a mini inbound.

You, you, you really can't. It's not the same. But you have breakout rooms, you have keynotes. So I think that's probably the only way. So George, I guess you just blow up, get bigger and bigger and bigger, and then maybe they'll pay you to come down to a grow. That's probably 

[00:31:56] Craig Bailey: There 

we go.

I think it's possible. 

[00:31:58] George B. Thomas: that works at Inbound, uh, or that works at HubSpot, that's listening, you gotta get your boy to Australia. Like we gotta figure out how to make that happen.

[00:32:05] Craig Bailey: we've, we've had events as maybe said Greg, where we've had, um, senior HubSpot people down.

Have we had Dames down under, 

I don't think we've 

had Brian, but we've had Matt Barbie and when he was at HubSpot, and we've had some, you know, ki Bodnar came down. We've had a few others over the years, so it's not outta the question. We'd have a smaller event and George, he'd be pretty high on the list of people we'd want.

[00:32:27] George B. Thomas: There we go. There we go. All right, so now let's quit being selfish, uh, here. And let's actually get back to adding value, uh, to the listeners. I want to go from the agency owners' perspective here. What advice would you give to folks who have to travel internationally that are agency owners thinking about, You know, sending themselves, sending employees, and, and this can be like, how can they get the most impact or what?

Tips, travel tips, clothing tips. I don't care. This is open to whatever you wanna share, but how can agency owners, or what should they be thinking about from a mindset? I'll just shut up. You guys know what I'm asking? Let's see what you got.

[00:33:04] Moby Siddique: I think from an agency owners, a, a lot of this applies for, I think, normal businesses, but especially agency owners, like you have to grow your people like you have to, you know, we, we are tasked, we are. You know, it's, it's a privilege, right? Like, I think Craig used that word before something similar. Like, we are in this position where we are supposed to be the repositories of knowledge.

We're supposed to know what's latest and greatest in, in, you know, digital marketing, HubSpot, whatever. So like, it behooves us to do that and it behooves you as an agency owner or in senior leadership in an agency to take your team to these things. So whether it's if, hey, like inbound's definitely on the top of the list, but whether it's inbound or something else, you have to invest in your team and knowledge so you can learn from each other and not just be in echo chamber whilst other agencies leave you behind.

So, um, like the, when you, when you said that, that the first angle that comes to my mind, George, is just, you know, yourselves and your team members. Um, and I think for agency owners, because it is such a big lift, um, look, we say to everyone, you should be creating content, but for agency owners, you have no freaking excuse.

You need to be creating content. Like, what are you doing if you're not creating content? So that's, I wouldn't say this to a normal attendee, but if you're an agency owner, Use that as an opportunity to create content as well.

[00:34:17] Craig Bailey: I, I, there's a few considerations, uh, because often it depends on the people. So in our agency, we're a remote team. We're all remote, we're not in the office. Everyone's quite introverted. And when I mention, oh, would you like to go to a conference? And that, they're like, no. Do you wanna, you know, do you wanna fly and travel or not?

No. And so it's not a fit for us. Um, and I'm a bit like that. So the reason I mention that is because I, there are some people on your team who would love to go. And if I come back to when I, uh, was going companies, it's a reward. As maybe said, you've gotta look after your team. And are they gonna learn something there that they couldn't learn online?

Well, maybe. Maybe they're in a mindset where they haven't got day-to-day distractions and they're free to really think deeply. Yeah, of course. That's great. Do you need to go to Inbound to do that? No, but if you go to inbound, I think, yeah, it's a reward. And you're saying first and foremost, yeah, well done.

And this is a significant expense for us and you are worth it. Second though, if you go as a groove exactly like we talked at the start, it's like you almost become, ah, here's this person I've been working with or near for ages and now we're actually friends. You know, it goes back to that being together for a couple years.

So I think the other factors I'd think about, um, and then there's relationships. I know a lot of people attend Inbound to meet HubSpot people or meet people, uh, in the community. And so that's a third part. Is that gonna be most of the team members? It will be for the agency owner. Will it be for most of the team members?

Probably not. I'm guessing. Again, depending on their kind of personality type. But yeah, there, there are three ways that I would think about it as, as an agent si owner.

[00:35:57] Ian Jacob: And let me chip in here. I think one of the things if you are going is to make sure A, you're organized and you've actually looked at the schedule. I think as inbound's grown, there's been a lot more breakout sessions and a lot more specialized sessions, and I think just even doing it online in the recent years is if you know what you are trying to get out of it, you can find those sessions and you can be more proactive about getting there.

So that's what one of my things is that don't, don't waste the time, be proactive, get to places, talk to people, be interesting, right. I think Moby does a good job of that. And. And always be open, have a smile on your face, say hi to people cuz you just don't know what, what, what will happen and who you'll meet.

And I think that's been the biggest thing. Like

[00:36:47] Moby Siddique: Hmm.

[00:36:48] Ian Jacob: even with yourself, George, like I remember turning up, I think to one of your podcast, um, meetups. And sitting there with a bunch of people that I, I didn't know, but I'm like, I'm gonna be uncomfortable meeting all these people. And you know, I love that you guys took the initiative to do that because you just, you just meet people and you learn new things in that, in that time.

And so that would be my advice, like, don't be afraid. Be open to having new experiences even though it is uncomfortable for you.

[00:37:23] Moby Siddique: Yeah, don't go there and try to take, uh, if you have to work, you have to work. But I love what you said there, Ian. Don't go there to work. Try to block that week out in your pockets of time. Don't open up your laptop and you know, again, if you have to, you must, but you're right. Be really intentional about that.

[00:37:38] George B. Thomas: Yeah, I love this idea of blocking out the time without a doubt. So I want to keep rolling. Time flies when we're having fun, and I do have like a special treat too that we're gonna do at the end

of this. Um, I may or may

not have just opened chat, G P T. Uh, And, uh, and done something for us to have fun with as we exit

this. but let's go in this direction. what's the super secret hack

to make the most out of inbound that you really don't

wanna share with anybody? So it's a little bit deeper level than we

just went. Um, but on the Hub Heroes Podcast, you're like, yeah, let me, let me share this little

thing again. This can get a little personal, but what's the super secret 

[00:38:17] Tasha: I'll jump in if you don't mind. This one is, I feel like you can do it at Inbound. You can do it anywhere.

When you see someone in a and you know who that person They've got some clout. They're big. You feel nervous, you feel that inside of you. Sweaty palms. Your breath's starting to get shallow cuz you're like really nervous that you, that person's in the same room as you, but you wanna Go up take a big deep and meet them. Introduce yourself and say, George. That's legit how I felt when I met you. So I'm, I'm just like stoked that I get to say that to you now in front of you. And also I know that feeling like even though I'm an extroverted high energy person, I still have that feeling.

I still have it. I just like squash it a little bit and then lean into it a little bit more. So I feel like that's what I would tell to people. Going to inbound, you're gonna see people that you've seen on your, your phone, on your computer, on your emails. Go and meet them. Say hi. Tell 'em you loved their content or whatever it might be.

Make that relationship 

[00:39:13] Moby Siddique: So I've got one. Um, and this is legit what I did, right? Uh, and this is the same

[00:39:19] George B. Thomas: oh, I hope you're gonna talk about what I think you're gonna talk about.

[00:39:22] Moby Siddique: uh, actually, I dunno. I dunno. You tell me. Right? and this is the same reason why it, it's often a good idea to start a podcast because there's a bunch of people who, have. You know, like Tash said, they're, they're intimidating.

You dunno how to approach them. And yeah, if you, if you, if you stop them in the corner and like it's so much hard to say, oh, can I have five minutes of your time? You know, Mr. Marcus Sheridan, Mr. George b please sir, can I have two minutes of your time and you'll give us the time, but then you'll go, right.


but if there's something in it for someone, they're gonna be a lot more, you know, likely to give you half an hour, an hour of your time, of their time. So what I had done, I can't remember which one it might have been the first time, is I looked at the agenda. It's like Ian was saying, you've gotta be prepared, you've gotta look at what you're gonna do.

But then I looked at it from the mindset of, okay, which people do I need to talk to and need their time? And which people, like even the, the stand exhibitors, whatever, right? Like who is really interesting there, who's like a really higher up that I need their time. And then I just went out and say, Hey look, I wanted to, so we, we did, we've done podcasts on site and we've done vox pops like, you know, quick interviews on site.

So my hack was like, Hey look, listen, I wanna speak to you real quick, George or Marcus around, blah, blah, blah. You know, insert specialization.

Do you have, you know, 10, 15 minutes and they'll give you half an hour, an hour.

And then you've now started a relationship. So like, that's what I did with you, George.

That's what I did with Marcus. Like, that's what I've done with so many people who, and by my first show, everyone like Dharmesh knew me. Brian knew me, like all the higher ups knew me. But that's cuz like, like Tash said, when when we go, it's like, and I said to Tash when we go, you are not gonna rest. 

We're going to go boom, boom, 


[00:41:01] Tasha: Or, or 

it could 

[00:41:02] Moby Siddique: You were not 


[00:41:03] Tasha: or it could be Moby's, um, inbound thrift shop video. if anyone

has not seen that

please George share that in the show notes. Cause that is 

[00:41:11] George B. Thomas: I'm talking 


[00:41:14] Moby Siddique: That's all there. That is, 

[00:41:15] Tasha: the other day. 

[00:41:16] Moby Siddique: that's cringy. 

[00:41:17] George B. Thomas: No, no, it's not cringey. You can't do that because I, I gotta be honest with you, it's one of the things. That, that year. I was like, I, I gotta meet this dude. Like this is dope right here. This is dope.

[00:41:30] Moby Siddique: George, that was extreme. Uh, that's why I didn't mention Thanks Tash, for mentioning the, but that, like that, I didn't mention that, but George, that was really intentional too. Like people don't know that that was the first year I went out on my own as an agency owner and I'm like, Hmm, this is a lot of money for me.

I'm dipping into my savings. Right. I need people to know, there's certain people I need them to know me, and that's just me. Right. I know, like, it's, it's probably something not Craig would want to do, right. But I'm like, I need people to know me. You know, that, that's just the way I am. So I'm gonna do this music video and I'm going to release it a few days before, and it, it didn't go viral, but it had like five, 6,000 views within two days.

So, but

[00:42:09] George B. Thomas: Yeah. Craig, Craig, I am curious, when are you gonna do your next rap video?

[00:42:13] Moby Siddique: I I would pay to see that. I would pay per view that.

[00:42:16] Craig Bailey: You know, I think it is worth me mentioning that my experience and approach Yeah. Is different to everyone else. Uh, I do have some intention, uh, as Ian said, I do look at the agenda very carefully, but I dunno if this is my hack or anything, but I'm the total opposite of mob as he, as he alluded to.

I go with no expectations and I think when I've gone to conferences in the passing, oh, I wanna get this out of it, and one wanna do it, I'm like, oh, I'm really tired at the end and I didn't achieve it all. I'm kind of down, I'm like, Inbound is a reward for me. I just go, no expectations, nothing, no responsibilities.

And I'll change during the day. Oh, I'm gonna see this. There's no people I'm gonna try and meet. There's no, there's no, it goes back to that ROI question. So is that right for everyone? No, it's just different. And I, I kind of feel that, you know, if you're listening to this, pick, pick, pick your, choose your own adventure, that kind of thing.

Pick your path cuz we're, we're all different. We all get our own benefits out of it.

[00:43:11] Ian Jacob: I don't know. I think my secrets are between yours and Craig's movie. It's, uh, I think for me it's being intentional. I, I, for me it's about having fun. Like Craig said, it is a bit of reward for us traveling all the way from Australia, from down under here. And so I try to do other things. I like to stop at different places, explore new things, do different activities.

I think when I'm talking about inbound, I think being intent, like if you wanna meet someone, being intentional with wanting to meet them is a, is a great idea. Reach out to them first, like Moby was saying, but also even having time to have a meal with them. I think we've all shared meals together and I think that has totally transformed our relationships with each other.

So if you want to get close to someone, take the time to have a meal, shout them to a meal, take them to your favorite lobster role place because you dunno what will come out of that. And the friendships and the relationships that come from that. And I think that's probably my biggest thing is that how do I unlock and.

Different part of inbound for people that they might not think, cause they're going for a, a event essentially, and they're going, I'm gonna get stuff. But what can you give while you're at inbound,

[00:44:23] George B. Thomas: Yeah. For years we've talked about the magic moments are in the hallway, right? And when I hear, um, all of us talking on this podcast, uh, today, really where my brain goes is, uh, strategically be strategic and flexible. So, At the same time, right? Have a strategy, but leave that room, uh, to kind of be able to do what needs to be done to grow your future family.

Cuz that's almost what we're talking about on this podcast is it's, it's an inbound family. It's a HubSpot family, uh, that you're creating. Which, speaking of HubSpot, by the way, I wanna shift gears for a second cuz I had to throw a little bit of a speed round in here and not just talk about inbound the entire time.

But let's talk about HubSpot

for a second. And so for each of

you, uh, the question is, uh, again, while I have you here, what's the thing that you love most about HubSpot and what's the thing that frustrates you most about HubSpot

I'm curious what we're gonna talk about

[00:45:18] Ian Jacob: Moby's on the, it's on the edge of your lips. God,

[00:45:21] George B. Thomas: Moby's, like I'm going last. 

[00:45:23] Ian Jacob: loud. 

[00:45:24] Craig Bailey: I, I think we should have a couple of rounds cause I'm pretty, I'm pretty sure we'll feed off each other and want to revise our, our answers

at the end. 

[00:45:32] Tasha: Look, I love how easy it is to use, right? And every time I get a new client onto HubSpot, that's the feedback. It's just, oh, that's just easy. That's just easy. It is. I, I absolutely love how easy it is. I love how easy it is to train someone on as well, to get them up to speed, see their, you know, the value in the software so quickly. I'm all over that. 

I think more recently, uh, what's

become more frustrating, and I think, I think it's in their pipeline. Maybe Georgia

knows more than I but the menu bar at the needs to be

customizable like a hundred percent. And

I'm, I pretty, I feel like it is coming this but that menu bar at the top, like the constant feedback from all my team, like they might not be using Marketing Hub yet, or Sales Hub yet, or Service Hub yet.

And it's like, why do they need to see this put that out there. There's other, but I.

[00:46:17] George B. Thomas: Yeah, I may, or may not have been. In part of a meeting where we may or may not have talked about HubSpot menus. Okay, I'll shut up.

[00:46:24] Craig Bailey: I'm going, uh, follow, uh, task there and say, uh, the word consistency and inconsistency. So one of the things we've all loved about HubSpot, it's just a very consistent platform, right? It's not cobbled together.

So that's been, its hallmark, I would say, for many years now. And so then on the flip side, when there is inconsistency, I find that frustrating. I think they have such a beautiful, uh, drag and drop builder experience with web pages, landing pages, and email, uh, building. And then you go to the knowledge base and so forth.

Who, which siloed committee built this right? And then, so that's kind of what I, my frustration, I think 90% of it is incredibly consistent and streamlined, which I just love. And so perhaps that's when it's inconsistent, it jars so badly for me. They're getting better at it though. So even things such as the views metaphor that they're using across all the things, you know, create a view across contacts or companies, and now it's across workflows or it's across emails.

I think that's really nice when, when that's finished rolling out, I think that's gonna bring consistency back up. I wonder if they're gonna do that for knowledge base articles. We'll see. So that

[00:47:38] George B. Thomas: Yeah, and Craig, I wonder if they're gonna do it with subfolders to folders. That would be 

[00:47:42] Craig Bailey: That would too. Well, there you go.

Some things you can put in folders. Ah, okay. Does it have subfolders? No. Oh, this one does. Yeah. But I think that's the views metaphor. It's gonna replace all of that. I, I think that's where they're going.

[00:47:54] Ian Jacob: What do I love? I love, it's constantly evolving. That's one of the things I love about HubSpot. I'm one of those guys who turns on all the beta features to test them out. So, so I'm, I love playing with that and I think it's just my nature to do that. So that's one thing I do love. I have to agree with the inconsistencies, like Craig was saying in the platform.

But overall, and to be honest, we don't play with many other platforms. Uh, can't, can't complain too much, but I tend to agree, and I think as things roll out, You just gotta be adaptable to change. I think one of the things that people, one of the things I often hear people tell me is like, oh, I don't wanna change that.

Oh, why are we doing it this way? I'm like, no, you've gotta change and evolve. And I think when we even look at workflows, are there faster ways to do things? Are there new actions that we can use? So optimizing workflows is a really good example of how you can use those new features within HubSpot. So yeah,

[00:48:49] Moby Siddique: So look, I, I agree with everyone. You know, task, like talks about how easy it is. A hundred percent. As an agency owner, it is the software. If you're getting to c R Don't go with these little really cheapy low cost alternatives. Don't try something like Salesforce. You want something that's gonna be easy for you and the client's gonna love you for.

So, absolutely. Uh, Craig mentioned the crafted thing, and I've heard a saying, Craig, I dunno if you've heard it crafted not cobbled, and that's definitely HubSpot and you know, Dito what Ian is saying. So I think all that stands right, but like when you, when you analyze, you know, like the best sports teams, right?

What they're really good at doing is being self-aware and critical. They're like, look, we're doing these things really, really well, but we need to improve on this thing. Like, they're not like, yeah, it's, it's lala land and everything's amazing and cuz that is the path to businesses like Enron, right? So on the HubSpot site and the, like, I will say this before I start, you know, um, you know, talking shit about HubSpot, I will say this, they are very open.

Like I was there last week and I was talking about some of these things I'm about to talk about now. And they get it, they're on it. And what they're really good at is they take advice from their partners. They have an open growth mindset. So I, I love them for that. And I, and I do think nothing is like, insurmountable anyway.

My complaint with HubSpot is, and there might just be something that we are picking on because we've been there, you know, give Craig even more from the start. But in terms of their quality of service, their salespeople, like, they've lost a rung. They really have, like I was complaining last week about their salespeople when they try to sell, it's like feature, feature, feature, feature, feature, feature.

It's like, dude, like the CEO of a plumbing company doesn't give a shit about workflows. Tell him how it's gonna make money. Asking really good questions. So on the sales side, you know, Tash is dealing with one of our high, high marquee clients right now. We're not gonna obviously say who, but it's, and they pay a lot of money.

And it's like trying to get support from the person. It's like getting like blood out of a stone. Like they're still responsive, but it's not the same. Like, it's not like it was. So I feel like as they've grown, and we feel this too, you have growing pains, their service level, they're quote like from a sales perspective, I definitely think that they felt that, and maybe it's been because they had to make some redundancies, like every other big company in America.

But, um, and again, I don't think it's insurmountable, but I just, and it might just be something that we notice because even though I'm making these complaints about HubSpot, they're still the best that's out there compared to everyone else. But they do. And I think they have the right people there. They need to, they do need to pick up their game.

They can't let this slide because if they do five years from now, it's gonna be really shitty business. But it's, I don't believe it's gonna get there.

[00:51:39] George B. Thomas: Yeah, there. I would definitely agree with everything that everybody has said, and I will say, Moby, to piggyback on what you said, Said they are on the winning side, right? I literally had a client say to me, uh, the other day, why would I drive my blue

pickup truck when I can drive my orange Ferrari? Now, when that's the mindset of the consumer, something's happening, but we gotta pay attention to that.

Or else 2, 3, 5 years from now, we're gonna be in trouble. I wanna be cognizant of your time. So I've got one last question. You can answer it kind of in speed round. Uh, and that

is, if people remember, and back to inbound, right? If people remember nothing else, what is the one thing that you would want people to take away from our talk today and inbound?

[00:52:22] Tasha: Make a friend.

or two, or three, or four or five, just make friends, create good and eat good food. Lobster rolls to be 

[00:52:30] Ian Jacob: Go with expectation.

[00:52:31] Tasha: Craig, come on. 

[00:52:37] Moby Siddique: Yeah. Uh, be intentional about it. but like, if this is gonna be like the last thing I'm gonna say, I just wanna say, George, you are such an asset to the HubSpot community. So like, be a friend with people like George, almost every year I've gone, they do these word cloud association things and George B's name is the biggest cuz it got the most mentions.

And I don't know if you've been on the big stage yet, but if they're not doing that, what the hell are they doing man? Because you are such a pull for the community. A lot of people in this room together are here because of you. Ian was talking about the podcasting you guys did. It was freaking phenomenal.

so yeah, that's the last thing I wanna say. You're an asset to the community and it's a pleasure knowing you.

[00:53:12] George B. Thomas: Oh, well I appreciate the kind words and it is still on my bucket list, by the way, which I have gotten quiet about it, uh, to be maybe a potential inbound keynote speaker at some point in time. Uh, I'm just gonna keep working hard until we reach that day, and then there's gonna be one big ass party. I'm just letting everybody know 

that. But I do have a little, I do have a little gift for you too, as we kind of exit the show. the theme of having an inbound down under Someday, I asked chat g p t to actually write us a short poem about what that might look like. So, Here we go. It says, down under sun where Dreams Unfurl. HubSpot's Inbound event in Australia's swirl From Outback's, heart to Reece's.

Vibrant song, entrepreneurs gather success, grow strong boomerangs of strategy ideas take flight as HubSpot's magic Ignites Innovates Light from Sydney to Adelaide, Melbourne to Perth. You guys will give me a one through 10. How well I did on those or not after this is over. Inbound sparks growth, transforming worth.

Did you redos hum echoes, HubSpot's. Call to connect, engage, build bridges tall in Australia's embrace United. We stand down, unders inbound, hand in hand.

[00:54:32] Tasha: I dunno. 

[00:54:37] Moby Siddique: No one

[00:54:39] Tasha: I dunno. 

[00:54:46] George B. Thomas: Oh, and we're outta