How a topic cluster content strategy really works (HubHeroes, Ep. 18)
In our last episode, we went off during a fiery discussion about what content strategies really are, and how marketers, leaders, and...
Unleash your inbound superpowers
If you’re in marketing, sales, or leadership, you’re in the right place. If you’re just starting out on your inbound journey (Sup, Frodo?) or fancy yourself a seasoned inbound wizard, we’ve been waiting for you. We do need to warn you though … this ain’t your great granny's inbound podcast.
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Inbound Strategy
What is content strategy? Not what you think ... (HubHeroes, Ep. 17)
"Content strategy" is one of the most commonly used terms in the inbound world, and for good freakin' reason — much like America (and...
Why go HubSpot Marketing Hub? (HubHeroes, Ep. 16)
At first glance, WHO this episode is for seems obvious, right?
We’re talking to business owners or marketing leaders who are...
Lead Scoring in HubSpot for dummies (HubHeroes, Ep. 15)
Lead scoring is the methodology by which marketing and sales teams quantify the value of a lead in the pipeline – e.g., “Are they the...
How to measure content marketing ROI the right way (HubHeroes, Ep. 13)
“How do we measure the ROI of our content marketing?” It seems like a simple question at first but, hoo boy, it’s loaded like a baked...
What are buyer personas really? And who are they? [HubHeroes EP4]
We've already talked about the buyer's journey and creating great content – two foundational elements of what it takes to be...
Demystifying your customer buyer's journey (HubHeroes Podcast, Ep. 3)
Ahhhh, the buyer's journey. On paper, the buyer's journey is the process by which your ideal buyers become aware of their problem,...
What makes great content? (HubHeroes Podcast, Ep. 2)
Great content is the fuel of any powerful inbound strategy – and when you nail how to create great content, attracting the right...
Why HubSpot? Why inbound? (HubHeroes Podcast, Ep. 1)
Welcome to the inaugural episode of The HubHeroes Podcast! Our mission is a bold one – to empower all of you (marketing, sales, and...
