Video marketing or marketing videos are not about tactics and strategies. Heck, any video creation efforts you put into place, should not be considered a hack, tactic, strategy, or even gaming a system. True video with a massive amount of ROI will always come back to communication.
So, start there when building your content, team, gear, and plan for the future. Ask yourself, what do I need to communicate better in a digital world? How can I be more human and make sure I'm covering all my bases.
Now, you might be wondering what are your bases?
In this video, I share the four bases that everyone creating a video or videos should be thinking about and planning for.
- Simplify the complex
- Educate your customers
- Disarm your prospects
- Humanize your brand
Sit back, watch the video, and transform your thoughts on how you should be planning and leveraging video at your company in the future.
Have thoughts? Let me know below!
George B. Thomas
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