Managing an INBOUND Hiring Process Right: Featuring Richard Rothstein
Sidekick Strategies Expert Interviews
Summary: In this episode, George B. Thomas and Richard Rothstein discuss the importance of managing an inbound recruiting process. They explain what inbound recruiting is and why it is essential for marketers and business owners. They also explore the critical components of an effective inbound process, strategies for attracting high-quality candidates, and optimizing company websites and online presence. Richard shares success stories and examples of companies implementing inbound recruiting, as well as metrics and KPIs to evaluate its effectiveness.
They also discuss common mistakes and pitfalls to avoid. The key takeaway is to continuously improve the recruiting process and strive for one percent better each day.
Takeaways: Inbound recruiting is the process of creating a candidate experience through employer brand content and marketing strategies to build relationships with top talent. To attract high-quality candidates, companies should focus on building relationships, engaging with passive and active job seekers, and delighting candidates throughout the application process.
Optimizing the company website and online presence is crucial for attracting potential candidates. This includes creating engaging content, showcasing employee testimonials, and providing valuable resources.
HubSpot is a valuable tool for implementing an inbound recruiting process, as it offers CRM capabilities, deal pipelines, lead scoring, and automation features.
The candidate experience is as important as the customer experience. Companies should strive to provide a positive and personalized experience throughout the recruiting process. Measuring metrics and KPIs such as website traffic, lead sources, conversions, and pipeline stages can help evaluate the effectiveness of the inbound recruiting process.
Common mistakes to avoid include trying to implement too many changes at once, neglecting the candidate experience, and not setting clear goals for recruiting efforts.
Chapters
00:00: Introduction and Background
01:21: Understanding Inbound Recruiting
04:08: Critical Components of an Effective Inbound Process
06:35: Differences Between Inbound and Traditional Hiring Methods
13:28: Strategies and Tactics for Attracting High-Quality Candidates
15:40: Optimizing Company Website and Online Presence
20:07: Tools and Technologies for Implementing Inbound Recruiting
27:50: Importance of Candidate Experience
30:09: Success Stories and Examples of Inbound Recruiting
35:02: Metrics and KPIs for Evaluating Inbound Recruiting
39:24: Common Mistakes and Pitfalls to Avoid
41:01: Key Takeaway
41:55: Closing and Contact Information