The Rise of B2B Influencers in the Creator Economy with Rob Jones
Sidekick Strategies Expert Interviews
In this Sidekick Strategy Session, George B. Thomas and Rob Jones discuss the rise of B2B influencers in the creator economy. They explore strategic alignment for business owners, ROI expectations for B2B influencer collaborations, and the importance of long-term partnerships for sustained business growth.
They also dive into content creation for marketers, trends and innovations in B2B influencer marketing, and effective ways to integrate influencers into sales strategies. In this conversation, Rob Jones and George B. Thomas discuss the importance of creating differentiated sales content, the role of feedback loops in improving marketing campaigns, the significance of building and maintaining relationships, and advice for newcomers to influencer marketing.
Takeaways: Business owners should be open to non-traditional and relationship-focused approaches in B2B influencer marketing.
Long-term partnerships with B2B influencers can drive sustained business growth. Content creation should be authentic, resonate with the target audience, and focus on gifting value to build relationships.
Integrating influencers into sales strategies can generate revenue by building relationships and leveraging the power of personal connections.
Creating differentiated sales content involves going beyond industry standards and best practices, and experimenting with different formats such as video. Feedback loops between sales and marketing teams are crucial for improving marketing campaigns and understanding audience perception.
Building and maintaining relationships requires availability, responsiveness, and genuine engagement with the audience. Newcomers to influencer marketing should expect failure, embrace experimentation, and be prepared to put themselves out there despite the fear and judgment.
Chapters
00:00: Introduction to B2B Influencers in the Creator Economy
05:05: Strategic Alignment for Business Owners
08:58: ROI Expectations for B2B Influencer Collaborations
13:41: Long-Term Partnerships for Sustained Business Growth
20:35: Content Creation for Marketers
29:47: Trends and Innovations in B2B Influencer Marketing
41:10: Integrating Influencers into Sales Strategy
42:05: Creating Differentiated Sales Content
43:58: The Importance of Feedback Loops
47:20: Building and Maintaining Relationships
50:06: Advice for Getting Started with Influencer Marketing