Marketing · George B. Thomas
Agent-First Websites
Human-first content, agent-first infrastructure.
More buyers ask an AI assistant before they ever visit a website. George wants your answers to be the clear ones when that happens. He breaks agent-first websites into three layers, readable, legible and usable, and explains why the markdown version of a site is a translation, not a second website. The order matters: start with what agents can read before what they can do, and keep a human finishing every purchase.
Who should be in the room
Website owners, marketing leaders and web teams who want their site to show up when buyers ask AI.
You'll walk away with
- The three layers: readable (markdown views, llms.txt, robots signals), legible (prices and facts as visible text, answer-first pages) and usable (agent tools)
- Why gated content can't be cited: if an engine can't read it, it can't quote it
- What schema does and doesn't do, because "visible text beats hidden markup"
- A start-here order for your own site
Formats: Keynote · Workshop · Virtual
Let's talk about what you're building.
AI consulting or a keynote. Tell me where you are and where you want to go.