Leave them better than I found them.
George B. Thomas is an AI keynote speaker who also speaks on leadership and marketing. He's been on the INBOUND stage since 2016, and he teaches so you walk out with something you can apply Monday morning.
Photo: Hyyer Creative for HubSpot UNBOUND 2026
- Keynotes delivered
- 100+
- Keynotes delivered
- INBOUND speaker since
- 2016
- INBOUND speaker since
- Talks ready to book
- 36
- Talks ready to book
Two sessions, 102 ratings, one encore
“The 5-Layer Marketing System: Stop Chasing Tactics” filled its room, so UNBOUND added an encore by popular demand. Here's what attendees said.
- Session 1, 47 ratings
- 4.9 / 5
- Session 1, 47 ratings
- Encore, 55 ratings
- 5.0 / 5
- Encore, 55 ratings
- Attendee comments
- 98
- Attendee comments
Photos: Hyyer Creative for HubSpot UNBOUND 2026
“Put this man on a main stage next year! Best session I've sat through so far, made learning interactive and interesting!”
“He is an amazing speaker and loved that he wasn't pushing his services but a tactical framework we could take back to work and use right away.”
“By far the best session this year. Great presenter, real takeaways. It had heart and direction and made me feel supported and empowered.”
“In an event dominated by AEO and Agents, it was refreshing to have George circle back to the human element of marketing.”
“Fantastic. Love that I'm coming away with a scorecard and actionable next steps.”
“Great energy and content. He needs a bigger room next time!”
What event hosts say
Michael Stelzner
Founder of Social Media Examiner, on George as emcee of Social Media Marketing World
Marcus Sheridan
Author of They Ask, You Answer, on George as an emcee
36 talks, four tracks
Pick a talk to see what it covers, who should be in the room, and what your audience walks away with. Every talk works as a keynote, and most as a workshop or virtual session.
AI
Human-powered, AI-assisted: second brains, agents and AI that sounds like you.
Marketing
Systems over tactics: HubSpot, content, AEO and the 5-Layer Marketing System.
Video and Podcasting
Put a human face on your brand, and build shows that last.
Leadership
Faith, purpose and becoming superhuman, for leaders who want to flourish.
Hands on, not hands off
AI for Your Team: Half-Day Activation
Your team leaves with AI working on their real tasks, not a list of prompts.
Build Your Second Brain
A hands-on session on capturing what your company knows so AI can use it.
HubSpot + AI Working Session
Where AI fits inside the HubSpot portal you already pay for.
Transparent pricing, virtual or in person
George Thomas publishes his speaking fees right here. Each format starts at the price shown and grows with what your event needs. In-person formats are plus travel expenses.
Virtual
Virtual Keynote
From $1,000
up to 60 minutes, no travel
- Up to 60 minutes plus live Q&A
- One prep call
- Slides as a PDF
- Internal replay for 30 days
Virtual Training
From $2,000
2 hours, no travel
- A 2-hour hands-on session
- One prep call
- Worksheet for every attendee
- Internal replay for 30 days
In person, plus travel
Keynote
From $3,500
plus travel expenses
- 45 to 60 minutes plus Q&A
- Two prep calls, with examples from your world
- Meet-and-greet with attendees
- Attendee resource page
2-Hour Training
From $4,500
plus travel expenses, or add it to a keynote for $2,500
- A 2-hour hands-on working session
- Worksheet for every attendee
- Two prep calls
- Attendee resource page
1-Day Workshop
From $8,500
plus travel expenses
- About 6 hours of hands-on teaching
- Keynote-style opener included
- Three prep calls
- 30-day follow-up call
2-Day Workshop
From $15,000
plus travel expenses
- Two full days, built around your team's real work
- Leadership roundtable or exec session
- Three prep calls
- 30-day follow-up call and recording license for internal use
Add-ons: Emcee or host day from $2,500 · Panel from $1,000 · Recording license from 25% of the fee
What a session with George looks like
Every session is shaped to your event and your humans. This is the usual run of each hands-on format.
2-Hour Training
From $4,500One working session. In person, or the same two hours as a Virtual Training.
- First 20 minutes
Set the room
Why this matters for the humans in the room, and the one thing we're building today.
- The middle 80
Build it together
Everyone works on their own real task, worksheet in hand, while George teaches each step.
- Last 20 minutes
Lock it in
Questions, what to do Monday morning, and where the resources live.
What your humans leave with
- One thing built and working for each attendee
- A worksheet they can run again without George
- A resource page with everything from the session
1-Day Workshop
From $8,500About six hours of hands-on teaching, built from three prep calls with your team.
- Morning
The opener
A keynote-style start, so the whole room shares the same why before anyone opens a laptop.
- Midday
Build
Guided, hands-on work on your team's real tasks, with breaks that are actually breaks.
- Afternoon
Make it yours
Each human turns the morning's work into something they'll use this week, and shares it back.
- 30 days later
The follow-up call
What stuck, what stalled and what to do next.
What your humans leave with
- Working examples built on your team's own work
- A shared way of working your team agreed on in the room
- A resource page for everyone who attended
- A 30-day check-in already on the calendar
2-Day Workshop
From $15,000Two full days around your team's real work, with time set aside for your leaders.
- Day 1
Foundation
The opener, then the groundwork: your team's knowledge, voice and rules in a form AI can use.
- Day 2
Build and decide
Teams build on that foundation, and leaders sit down for a roundtable on what to roll out and who owns it.
- 30 days later
The follow-up call
What stuck, what stalled and what to do next.
What your humans leave with
- A foundation your team built together, on your own material
- Working examples from each team in the room
- Decisions from your leaders on what rolls out and who owns it
- A recording you can use inside the company, and a 30-day check-in
Where George has spoken
Keynotes, breakouts, workshops, virtual stages, and the mic as emcee.
Keynotes and breakouts
- INBOUND (since 2016)
- HubSpot UNBOUND 2026
- Content Marketing World
- VidSummit
- LeadsCon Connect to Convert 2019
- Midwest Digital Marketing Conference
- Minbound 2017
- CMA Live 2017
- Social Media Breakfast Madison
- Mountain Connect 2026
- Value-First Humans 2025
Emcee and host
- Social Media Marketing World (2017, 2019, 2020)
- MarketingProfs B2B Forum 2022
- MarketingProfs events (2023)
- Late Night at INBOUND (2024, 2025)
Workshops
- PM Grow Summit, with Marcus Sheridan
- HubSpot UNBOUND 2026 working session (run twice)
Virtual stages
- Vidyard Fast Forward (three years)
- TwentyThree WebinarDay 2020
- MarketingProfs webinars and Video Marketing Friday Forums
Community stages
- HubSpot User Groups: Charlotte 2015, Boston 2022, Admin HUG 2025, AI for RevOps HUG 2026
- Profoundly Kickoff 2025
Recent talks
HubSpot UNBOUND 2026
The 5-Layer Marketing System: Stop Chasing TacticsEncore
Bookable today: The 5-Layer Marketing System: Stop Chasing Tactics
INBOUND 2025
The Secret to SuperHuman-Centric Marketing That ConvertsEncore
Bookable today: The Secret to SuperHuman-Centric Marketing That Converts
HubSpot Admin HUG 2025
Defining Your Role and Demonstrating Your Value
INBOUND 2024
Future of Content: AI Harmony and Human TouchEncore
Bookable today: Future of Content: AI Harmony and Human Touch
INBOUND 2023
6 No-BS Reasons Why Your Sales Enablement Strategy Sucks
Vidyard Fast Forward 2020
Video Creation for Everyone: Tools and Tips to Help Anyone Create Amazing Videos
INBOUND 2019
14 Personalized Sales & Marketing Video Tips & Tricks That Drive Relationships, Results, & Revenue
Minbound 2017
How to Transform Yourself from an Inbound Zero to an Inbound Hero
Bookable today: From Dropout to Thought Leader: The Power of Belief
INBOUND 2017
7 Habits of Highly Effective HubSpottersEncore
INBOUND 2016
How to Be World-Class at HubSpot in 60 Days
“George's enthusiasm and energy are infectious. In this engaging and interactive course George encouraged questions and always employed a 'show not tell' teaching style which made the (often quite technical) material much easier to understand. In just a few hours, George completely changed how I think about using AI and what it can do!”
Elena Harton
Content & UX Specialist
Let's talk about what you're building.
Tell me about your event and the humans in the room.