Marketing · George B. Thomas
Your HubSpot AI Is Guessing
Your HubSpot AI is guessing. Give it the context to stop.
HubSpot's Breeze AI has a context area in the portal, and it's easy to leave it thin. George found his own Personas tab blank. On HubHeroes, George walked through it layer by layer: business profile, products and services, ideal customer profiles, personas, and team and process. His warning: "AI accelerates good, but it also accelerates bad." This talk shows what to fill in, why "this is not a set it and forget it," and how George had his own AI move years of personas into place.
Who should be in the room
HubSpot admins, marketers and sales leaders using HubSpot's AI features (as of July 2026).
You'll walk away with
- What lives in the context area, and which parts to fill first
- Why George begs teams to add products and services, ideal customer profiles and personas
- How he had his own AI copy personas from a property into context instead of retyping them
- A habit of updating context whenever the business changes
Formats: Keynote · Workshop · Virtual
Let's talk about what you're building.
AI consulting or a keynote. Tell me where you are and where you want to go.