Hello, I'm
Catalyst for Growth
AI & HubSpot Consultant | Keynote Speaker
I help solopreneurs, agency owners and teams put AI to work without losing the human. Human-powered, AI-assisted. You stay the most important part of the system.
INBOUND speaker since 2016 HubSpot Certified Trainer since 2017 100+ keynotes
For solopreneurs, agency owners and teams who want AI working in the business, not just open in a tab. George coaches, you own it.
Where AI earns its keep, what to build first, and George building it himself, start to finish.
Audit, roadmap and ongoing strategy for your portal, delivered through Sidekick Strategies.
AI keynotes, plus leadership and marketing talks. Leave them better than I found them.
100+
Keynotes delivered
I went from high school dropout to HubSpot trainer, INBOUND speaker and founder of Sidekick Strategies. Today my agency runs on a second brain and a team of AI sidekicks working beside the humans. I teach you to build the same thing, around you.
Three kinds of humans, one belief: the tools aren't the bottleneck. The thin human layer is.
The starter prompts from the Build Your Main Brain series, plus a one-page map of the main brain folders, so you know where everything goes.
In 4 to 5 live hours you build your own second brain alongside me. $599 one time, prompts and tools included, and 30 days of Q&A after.
Ten questions. See where you stand in four areas and get a next step that fits, with no email required.
AI, leadership and marketing keynotes and workshops, in person and virtual.
AI consulting and speaking live here. The agency, the leadership work and the shows each have a home of their own.
The HubSpot agency and the systems behind it.
Faith-rooted leadership and becoming superhuman.
Where George talks it out every week, and writes it down.
“George's enthusiasm and energy are infectious. In this engaging and interactive course George encouraged questions and always employed a 'show not tell' teaching style which made the (often quite technical) material much easier to understand. In just a few hours, George completely changed how I think about using AI and what it can do!”
Elena Harton
Content & UX Specialist
13NovAI agent management isn't about better prompts. How I build trust with AI agents, what I still check, and how solopreneurs can start managing bots.
10 min read
Part 112NovMore tactics on a broken system just buy you a more expensive broken system. Here's the five-layer marketing system I taught at UNBOUND 2026, the three words that test it, and what 383 scorecards told me.
8 min read
11NovI asked Echo, my lead AI agent, what it would teach you about AI. Give it a brain, build clear lanes and keep the human in the decision seat.
9 min read
AI consulting, HubSpot help or a keynote. Tell me where you are and where you want to go.
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