HubHeroes Blog

Every happy, helpful, humble HubSpot user's one-stop shop for HubSpot education and creative growth ideas.

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5 min read

Empathy in Marketing: More Than Just a Buzzword

Have you ever thought about how companies understand what you need or want? Right when you want or need it! It's like they can read your mind, right? Well, there's a secret ingredient to this magic: empathy.

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growth mindset success story

7 min read

Slingshot to Destiny: Doing It Scared, Nurturing Humans, + Life as a Gift (Interview)

Recently, I had the distinct pleasure of being interviewed by Angus Nelson of the Evolve Leadership Show, which provides powerhouse success strategies to high-performers who believe in the importance of good leadership — without sacrificing...

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8 min read

Mastering Video in HubSpot for Marketing, Sales, and Service Teams: A Comprehensive Guide

Imagine a world where marketing is like a superhero movie – full of action, color, and engaging stories. That's the world of video marketing today!

Are you ready to level up your video game with HubSpot? If you're nodding yes, you're in the perfect...

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9 min read

AI Website Agents and Is Google in Trouble?

As I look at the business landscape, I see two distinct camps forming—those of you embracing AI to its fullest and those not. No matter what camp you’re in, you’ll want to spare the next four to five minutes to understand a massive shift...

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8 min read

Maximizing Growth with HubSpot Commerce Hub: A Game-Changer for Modern Businesses

For years, making money or taking payments online has been difficult. You have to set up a payment processor, figure out how to hack a PayPal button for a webpage or take that daring journey of creating your own Stripe account.

All the while, you...

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6 min read

The “Human” Element: A Journey to Originality and Growth Mindset

In this vast world wide web, digital, automated, AI-powered universe we navigate daily, I often pause and reflect: What keeps us grounded in our humanity?

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3 min read

What Jorge learned: Original Source Drill-down 2 and Meeting Client Needs

What time is it? It's that time of the month when I unveil the latest edition of “Discoveries with Jorge!” If this is your first visit (or if you're new to this series), a warm welcome to you!

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5 min read

The FEAM: A Family-Driven Team 

The FEAM, which stands for Family and team, but of course, the family comes before the team, is a unique team built around my family. As the dad of this remarkable family-driven initiative, I envisioned a business where the talents and skills of my...

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8 min read

Shame on Event Sponsors: An INBOUND23 Observation

Now, before you set out to read this feeling like you are about to run into the road and join the group of humans with pitchforks and torches, it’s not that type of article.

If you’ve been reading, listening, or watching me over the past ten...

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The Ultimate HubHeroes Sales Enablement Strategy Round-up (Best of the Podcast)

4 min read

The Ultimate HubHeroes Sales Enablement Strategy Round-up (Best of the Podcast)

Look, there's been some speculation that this particular charismatic HubHero (with volume control issues) was unable to attend HubSpot's out-of-this-world #INBOUND23 conference this year in Boston. That's just simply untrue. 

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Recap of INBOUND 2023: A Journey of Learning, Connection, and Growth

5 min read

Recap of INBOUND 2023: A Journey of Learning, Connection, and Growth

INBOUND 2023 was more than just a conference; it was an experience that brought our team closer, not only as colleagues but as a family, and yes, I mean my actual family.

As we gathered for this year's event, we immersed ourselves in a whirlwind of...

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sales enablement strategy blueprint

5 min read

Here's Why Your Sales Enablement Strategy Is Broken (+ New Sales Enablement Course)

Howdy, folks! I am thrilled right now for two reasons. First, I am coming to you live today from center of the HubSpot universe, #INBOUND23 in Boston ... 

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7 min read

Mastering the Art of Inbound Recruiting: Insights from Richard Rothstein

In the dynamic landscape of business growth, success hinges on building a team of dedicated and skilled individuals who share a common vision and drive. While attracting customers is crucial, attracting and retaining the right talent is equally...

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client churn hubspot service hub ticketing no assumptions

5 min read

What Jorge learned: Client Churn, Never Assume, and HubSpot Service Hub Ticketing

You know what time it is! It's time for this months installment of What Jorge Learned! If this is your first time here (or you're simply new to this series), I'm so glad you're here! I'm Jorge. and I work with George, day in and day out, to make...

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6 min read

Unlocking Maximum Value: Your Guide to Extracting the Best from INBOUND 2023

Are you ready for #INBOUND23?

My whole team and I are ready to head to Boston for what we consider one of the planet's most critical “Business Growth Event's

This exciting event brings together thought leaders, business professionals, and...

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Unleash Your Marketing Superpowers: Embracing Digital Evolution

4 min read

Unleash Your Marketing Superpowers: Embracing Digital Evolution

In the dynamic and ever-changing realm of digital marketing, we find ourselves confronted with the reality that standing still is not only obsolete but detrimental.

We're left pondering how to navigate this ever-shifting landscape and ensure our...

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Data Hygiene and What You Need to Know with Jessica Palmeri

3 min read

Data Hygiene and What You Need to Know with Jessica Palmeri

Greetings, brave data crusaders! Are you ready to unleash your inner superhero and conquer the data realm? Your data is the ultimate weapon in the ever-evolving marketing and sales landscape.

But, much like a superhero's secret hideout, it...

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From Confusion to Clarity: A Journey Through Marketing Attribution

3 min read

From Confusion to Clarity: A Journey Through Marketing Attribution

Marketing attribution is a critical aspect of modern marketing, helping businesses understand the impact of their campaigns on revenue and pipeline. It allows marketers to determine which marketing channels and tactics are driving conversions,...

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The Power of Sales Renewals, Upsells, and a 360 Deg View Featuring Stuart Balcombe

5 min read

The Power of Sales Renewals, Upsells, and a 360 Deg View Featuring Stuart Balcombe

You might be sitting at your desk, with your head in your palms, and be asking yourself questions like, How do I align our sales renewals, upselling strategies, and value communication with my overall business goals? Or, you might be wondering...

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3 min read

Your Marketing Content Potential and Making the Most of It!

In today's fast-paced digital landscape, where information is constantly being created and consumed, the importance of effective content creation and utilization cannot be overstated.

Every piece of content you produce, whether it's a blog post,...

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The Evolution of Personalized AI: Memory Bank, ChatGPT, Custom Instructions and George b. Thomas

5 min read

The Evolution of Personalized AI: Memory Bank, ChatGPT, Custom Instructions and George b. Thomas

I’ve always been a huge advocate of learning something, executing that thing, and then turning around and teaching it to others!

In the dynamic world of artificial intelligence, achieving genuine personalization is the holy grail, and I've been...

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3 min read

Crafting Compelling Content that Sells: A B2B Marketer's Guide

In B2B marketing, content is crucial in attracting potential clients and driving sales. However, many businesses need help to create content that provides value and leads to direct sales.Does that sound like where you’re at in your content...

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3 min read

Navigating the AI-Assisted Writing Tsunami What Marketers Need to Know

The marketing world is constantly evolving, and as technology advances, it opens new doors and raises concerns about its impact on the industry.

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hubspot campaigns 101

5 min read

The Art and Science of Crafting Powerful HubSpot Campaigns (+ Examples)

If you’ve spent any amount of time in the marketing world, you’re likely no stranger to the word “campaigns.”

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5 min read

The Power of Purpose: How Having a Meaningful Mission Drives Business Success

In today's fast-paced and competitive business landscape, success goes beyond profit margins and market share. More and more, consumers and employees are seeking businesses with a clear sense of purpose and a mission that extends beyond just...

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4 min read

Powering Up B2B Marketing with Influencer Marketing and Private Communities

In today's fast-paced and highly competitive B2B marketing landscape, staying ahead of the curve and exploring innovative strategies to maximize your marketing efforts is crucial.

But don’t take our word for it!

In a study conducted by Higher...

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5 min read

Unleashing the Power of Community and Brand Building

In a world where authentic connections are more valuable than ever, B2B marketers seek innovative strategies to foster meaningful relationships with their audience. 

Enter the realm of community and brand building—an art that holds the key to...

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