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George B. Thomas.Catalyst for Growth
AI · George B. Thomas

Give Your AI Hands

Connectors, MCPs and APIs, explained in plain English.

An AI that can only talk can't touch your tools. George explains how connectors, MCP servers, command lines and APIs give AI "hands," so it can act on what it knows. Then he tells the story of a client's 87 HubSpot forms that needed hidden fields: hours of clicking the old way, about seven minutes the new way, because a human who understood the platform described the job.

Who should be in the room

Marketers, ops leads and HubSpot admins who hear "MCP" and "API" and want to know what those words mean for their week.

You'll walk away with

  • George's four definitions: a tool is a verb, an API is a door, an MCP is a bundle of tools, a CLI is a command line
  • The order he tries them in: "CLI first, then I go MCP, and then I go API"
  • Why "the connector installs in one line and still does not do anything" until a skill and approval rules sit behind it
  • How to find your own "87 forms" job: simple, boring and repeated a hundred times

Formats: Keynote · Workshop · Virtual

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