Marketing · George B. Thomas
Content Confetti
One good piece, many pieces, each dressed for its room.
Most teams spend hours on a piece, then "they publish it, they share it once, and they let it die." George's answer is content confetti, a term he credits to Andy Crestodina: shred one idea into atoms and shape each one for the platform it lands on, instead of being "the human photocopier" who pastes the same words everywhere. He shows how to find the atoms, pick the right rooms, and keep a human at the belt so confetti never turns into slop.
Who should be in the room
Content creators, social teams and marketers who make good work and watch it vanish after one post.
You'll walk away with
- How to find the atoms in a piece: lines of truth, numbers, stories and questions that stand on their own
- A confetti menu from one core piece, from LinkedIn posts to a newsletter to short video scripts
- Why "more content confetti on less platforms" beats spraying yourself across ten
- Where AI helps and where the human decides what's true and worth sharing
Formats: Keynote · Workshop · Virtual
Let's talk about what you're building.
AI consulting or a keynote. Tell me where you are and where you want to go.