Video and Podcasting · George B. Thomas
Building Podcast Communities
Build a community around your business podcast.
George has hosted The Hubcast, HubHeroes, Women of HubSpot, Beyond Your Default and the Marketing Smarts podcast for MarketingProfs, where he interviewed more than 400 marketers, authors and thought leaders. He has described his first show as "this conduit" that built relationships between HubSpot's employees, its customers and himself. This talk covers the community side of podcasting: who a show connects, the doors it opens, and what to measure.
Who should be in the room
Companies and creators with a podcast, or thinking about one, who want more than downloads.
You'll walk away with
- How a show becomes a bridge between your company, your customers and your industry
- How guesting opens doors: one podcast guest spot led George into a mastermind group he'd never have found otherwise
- Choosing a podcast goal and a niche before the first episode
- Rethinking revenue as the first measure of a podcast
Formats: Keynote · Workshop · Virtual
Let's talk about what you're building.
AI consulting or a keynote. Tell me where you are and where you want to go.