The 5-Layer Marketing System: Stop Chasing Tactics
Most teams don't have a tactics problem. They have a system problem.
A 90-minute working session, not a lecture. George walks the room through the five layers behind marketing that compounds: Surface, Content Engine, Conversion Infrastructure, Operations and Intelligence. Every attendee scores their own marketing live and leaves with a number, a shared vocabulary and a 30-day plan tied to their weakest layer. George serves from the stage and never pitches from it; one attendee called the session "refreshing" in an event "dominated by AEO and Agents."
Who should be in the room
Marketers, marketing leaders and business owners who feel stuck despite more tools, more channels and more tactics.
You'll walk away with
- A live scorecard of your marketing across all five layers
- A 30-day starter plan tied to your weakest layer
- "You don't have a content problem, you have a capture problem," and a simple form that pulls stories and facts from the humans you work with
- Why the Intelligence layer is about reporting, the historical Achilles heel for many owners and marketers
Formats: Keynote · Workshop · Virtual
Proven at: UNBOUND 2026: run twice in two days, the second added "due to popular demand," rated 4.9 and 5.0 out of 5
Let's talk about what you're building.
AI consulting or a keynote. Tell me where you are and where you want to go.