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George B. Thomas.Catalyst for Growth
Video and Podcasting · George B. Thomas

The Voice I Hated Built the Brand: The Hubcast Story

Is your weakness your strength?

When Marcus Sheridan suggested a podcast, George replied, "You must be out of your mind. I hate my voice. Absolutely not." Marcus persisted. The Hubcast became the first podcast of its kind in the HubSpot ecosystem and ran for 272 episodes, and at INBOUND listeners told George he sounded "like a radio DJ." This is the story of how the thing he wanted to hide became the foundation of his brand, and what it means for anyone hiding a "weakness" of their own.

Who should be in the room

Any audience, especially creators, new speakers and professionals holding back because of something they dislike about themselves.

You'll walk away with

  • Why George now says, "sometimes what you think is your biggest weakness is actually your biggest strength"
  • Marcus Sheridan's advice before George's first keynote: "Until you embrace being vulnerable, you're going to miss out on the magic in life"
  • How George learned podcasting from zero, with Cliff Ravenscraft's Podcasting 101
  • A question to take home about the trait you hide most

Formats: Keynote · Virtual

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