Video and Podcasting · George B. Thomas
Video and Writing: You Need Both
Don't pick video or writing. You need both.
Teams love to argue video versus writing. George's stance: "Video is how humans get to know you. Writing is how you get clear on what you think." His order runs idea first, then write or script it, then say it on camera, because "short-form is a cut of the long-form, not a separate job." He also pushes back on the claim that five pieces a day is the new baseline, and shows how one idea travels through both formats on a rhythm a team can keep.
Who should be in the room
Creators, marketing teams and founders who feel pulled between writing and video and keep doing neither well.
You'll walk away with
- George's order: the idea, then the written piece or script, then the camera
- Why short-form is a cut of the long-form, not a separate job
- His cadence: 3 to 5 original pieces a week per company, with repurposed cuts not counting
- Why "five pieces of slop a day is worse than one real piece a week"
Formats: Keynote · Workshop · Virtual
Let's talk about what you're building.
AI consulting or a keynote. Tell me where you are and where you want to go.