Marketing · George B. Thomas
They Ask, You Answer Was AEO Before AEO
Your customers have questions. Do the answers.
Marcus Sheridan hired George in 2013, before They Ask, You Answer was a book. More than a decade later, George's stance is simple: it's the best SEO strategy, and it was the best AEO strategy before AEO was even a thing. Buyers still ask the same questions; they just ask a chat window too. George shows how he runs Marcus's philosophy with AI, from finding the questions to drafting answers that still sound human.
Who should be in the room
Marketing and sales teams wondering whether AI answer engines make their content strategy obsolete.
You'll walk away with
- Why Marcus's Big 5 (cost, problems, comparisons, reviews and best of) are the questions buyers now type into AI
- AEO in George's words: "fancy words for a simple idea, be the answer"
- A prompt for finding the 20 to 50 questions your buyers ask that you've never answered publicly
- "Know the human, know the question, answer the question, deliver answer to human"
Formats: Keynote · Workshop · Virtual
Let's talk about what you're building.
AI consulting or a keynote. Tell me where you are and where you want to go.