Marketing · George B. Thomas
Is Content Dead in the Age of AI?
Content is still the fuel, for humans and for AI.
Traffic is down, zero-click answers are up, and plenty of teams are calling content dead. George's answer is no: "Content is still the fuel." What changed is who reads it first and how you measure whether it worked. He walks through what AI shrank, what stayed the same, and the day his own framework started showing up in other humans' AI answers after he published original content about it.
Who should be in the room
Marketing leaders and content teams deciding whether to keep investing in content.
You'll walk away with
- Why "if your brand is not publishing, it's invisible" to the answers AI gives your buyers
- Moving the measuring stick from traffic to impact, influence and conversations, AI referral visits included
- Depth and originality over volume
- George's 5S content framework: content that sells, ranks, surfaces in AI, spreads on social and turns customers into supporters
Formats: Keynote · Workshop · Virtual
Let's talk about what you're building.
AI consulting or a keynote. Tell me where you are and where you want to go.