AI · George B. Thomas
Future of Content: AI Harmony and Human Touch
An "easy but better" button for content, not an easy one.
George's 90-minute INBOUND 2024 session, brought back for an encore. Too many teams treat AI as an easy button, and the content that comes out is, in George's words, "robot shaped." He pairs years of teaching human communication with hands-on AI work, part slides and part live demonstration, to show how to create at AI's speed while keeping the voice and creativity humans trust.
Who should be in the room
Content teams, marketing leaders and creators who publish with AI and want it to sound like a human wrote it.
You'll walk away with
- The difference between an easy button and an "easy but better" button
- AI as a draft and research assistant, with the human owning the idea, the voice and the fact check
- Why "if you don't have a brand voice, you have a bland voice"
- A prompt pattern that starts from a fresh angle instead of "write me an article"
Formats: Keynote · Workshop · Virtual
Proven at: INBOUND 2024, with an encore
Let's talk about what you're building.
AI consulting or a keynote. Tell me where you are and where you want to go.