Video and Podcasting · George B. Thomas
Consistency Is the Superpower: Podcasting for the Long Haul
Consistency is the superpower nobody talks about.
Across almost four years of The Hubcast, George says, "I think we maybe missed three or four at the most episodes ever." He's carried that consistency into thousands of HubSpot tutorials and, since 2022, the HubHeroes podcast. This talk breaks down what made his first show last: a niche audience, a host and co-host who clicked, a process he could "rinse and repeat every week," and content that was "always valuable," with no sponsor until episode 56.
Who should be in the room
Podcasters, video creators and marketing teams who start strong and fade by month three.
You'll walk away with
- The four ingredients George credits for the Hubcast: a niche, chemistry, a repeatable process and value every episode
- How to design a show process you can repeat every week
- Why staying "very rarely salesy" built the trust that later paid off
- George's cadence rule: "Show up on a rhythm you can keep for years, not a sprint you'll burn out on"
Formats: Keynote · Workshop · Virtual
Let's talk about what you're building.
AI consulting or a keynote. Tell me where you are and where you want to go.