Coaching That Creates Real Results
I'm not here to be the hero of your story. I'm here to be the sidekick that helps you become the superhuman you were meant to be. With over 30 years of experience and a genuine passion for helping humans grow, let's unlock your next level together.
Areas of Deep Expertise
Choose your focus area or combine multiple topics for a comprehensive coaching experience tailored to your unique needs.
AI & Technology
ExpertYou'll learn how AI can amplify your human connection, not replace it. George's AI clone, trained on decades of content, shows what's possible when you embrace technology authentically.
- Created AI clone on Delphi.ai trained on 16+ million words
- Human first philosophy: AI augments, never replaces
- Writing "Cloning Human Expertise" book
- Trains teams on ethical AI integration
HubSpot Mastery
World-ClassYou'll get guidance from someone who's been shaping the HubSpot conversation for over a decade, with deep understanding spanning marketing, sales, service, and operations hubs.
- HubSpot Certified Trainer
- Created first HubSpot specific podcast (The Hubcast)
- INBOUND speaker every year since 2015
- Likely the most certified individual globally
Marketing & Sales
ExpertYou'll gain access to battle-tested strategies built on three decades of inbound methodology and authentic human connection to drive your sustainable growth.
- Inbound marketing pioneer since the early days
- Created Superhuman Marketing OS framework
- MarketingProfs thought leader and contributor
- Sales enablement through video and content
Video Marketing
World-ClassYou'll discover how to bridge video production with marketing strategy at the enterprise level. The "Video Jedi" approach emphasizes your authentic connection over polished perfection.
- Known as the "Video Jedi"
- Vidyard Fast Forward keynote speaker 3 years running
- Pioneered personalized sales video approach
- Philosophy: "Embrace the messy" because authenticity wins
Podcasting
World-ClassYou'll learn from one of the longest-tenured podcasters in marketing technology, someone who's built audiences, sparked conversations, and created community through audio for over a decade.
- Host of Hub Heroes & Beyond Your Default
- Co-host of Marketing Smarts (MarketingProfs)
- Created The Hubcast (271 episodes)
- Guest on 50+ industry podcasts
Personal Growth
ExpertYou'll use the Superhuman Framework: four cornerstones (Love, Purpose, Passion, Persistence) and ten H-Pillars to break through your limiting beliefs and transform.
- Creator of the Superhuman Framework
- Host of "Beyond Your Default" podcast
- Specializes in limiting belief breakthrough
- From dropout to thought leader, proof it works
Leadership
ExpertYou'll discover what it means to lead by serving others. The sidekick mentality empowers your team members to become heroes in their own stories while building organizations that put humans first.
- Led teams at multiple HubSpot partner agencies
- Sidekick Strategies founder and owner
- Servant leadership philosophy
- Develops future marketing leaders
Spiritual Leadership
ExpertYou'll explore the intersection of faith and leadership, integrating your spiritual values with your professional life to lead with purpose and authenticity.
- Host of The Spiritual Side of Leadership podcast
- Faith integrated with business leadership
- Helping leaders find deeper purpose
- Building values driven organizations
The Sidekick Approach
Sidekick Mentality
I'm not here to be the hero. I'm here to help you become one. Your success is my success.
Real World Focus
No fluff or theory for theory's sake. Everything we do applies directly to your goals.
Authentic Connection
Let's embrace the messy. Real growth happens when you show up as yourself.
Human First Tech
You'll learn how technology and AI can amplify your connections, never replace them.
Celebration Culture
We'll celebrate every win, big or small. Your progress deserves recognition.
Continuous Growth
You'll benefit from fresh insights I bring from my own ongoing learning journey.
How It Works
A simple, transparent process designed to get you results.
Activation Meeting
We'll start with a focused session to understand your goals, challenges, and create your transformation roadmap.
Custom Plan
You'll receive a coaching plan designed around your specific objectives, timeline, and growth areas.
Transform Together
You'll work through regular 1:1 sessions, applying frameworks and strategies that move you toward your goals.
Measure & Iterate
You'll track your progress, celebrate your wins along the way, and we'll refine our approach to maximize your growth.
Choose Your Path
All packages are billed at $200 per hour with transparent pricing and no hidden fees. Pick the package that fits your transformation goals.
Starter
$200/hour
Perfect if you're ready to tackle a focused project or test the waters with coaching.
- 10 hours of 1:1 coaching
- Flexible scheduling
- Email support between sessions
- Session recordings available
- Resource recommendations
Growth
$200/hour
Ideal if you're ready for comprehensive transformation and sustained momentum.
- 20 hours of 1:1 coaching
- Priority scheduling
- Email and Slack support
- Session recordings available
- Custom resource library
- Monthly progress reviews
Transformation
$200/hour
For when you're ready to go all-in on deep, sustained transformation and mastery.
- 30 hours of 1:1 coaching
- VIP scheduling access
- Unlimited email and Slack support
- Session recordings available
- Custom resource library
- Weekly progress check-ins
- Bonus: 1 keynote consultation
Not sure where to start?
Book an Activation Meeting, a focused 45-minute session where we'll map out your goals, identify your biggest opportunities, and create a clear path forward.
From "You Will Never Amount to Anything"
to Helping Others Transform
At 17, a teacher told me I'd never amount to anything. That moment became the catalyst for my own transformation and is now my life's mission.
I've been where you might be: uncertain, stuck, or just knowing there's more inside you waiting to come out. That's exactly why I coach.
"I'm not here to be the hero of your story. I'm here to be the sidekick that helps you become the superhuman you were meant to be."Discover My Journey
What Humans Say
Working with George and his team at Sidekick Strategies has been amazing! He and his team are the first time in almost fifteen years that I've worked with a marketing professional and team where I actually feel like what we said we were going to do is getting done! They bring an energy and personality that is fun and easy to connect with. World class client service is found from these amazing human beings.
Common Questions
Sessions are conducted via video call (Zoom) and are typically 60 minutes each. We can adjust session length based on your needs and schedule.
Your coaching hours are valid for 12 months from purchase. Most clients complete their hours within 3 to 6 months, but we'll work at a pace that suits your schedule.
Absolutely! Your coaching is fully customized. We can focus on one area or blend multiple topics based on what'll help you most.
Yes! For team coaching, workshops, or training programs, reach out directly and we'll discuss custom solutions for your organization.
If after our first session you feel this isn't the right fit, I'll refund your remaining unused hours, no questions asked. Your transformation matters most.
Ready to Become Your Best Self?
Your journey to becoming the superhuman you were meant to be starts with a single conversation.