SEO Content Strategy Masterclass

For growth-focused content marketers and business leaders who are hungry to drive organic traffic, leads, and revenue with a proven SEO content strategy framework in 2023 and beyond.


Is the SEO Content Strategy Masterclass right for you?

It doesn't matter if you're new to content or inbound marketing or if you've been leveraging content to hit your business goals for years. We're saving you a seat for this masterclass if ...  

You see the value of content

You know that content is and will be an essential part of your business' overall growth strategy, and you're committed to getting it right.

But your content is failing you

It doesn't matter what you try, your content results are MIA. Sure, you've seen a few gains, but your content ROI should be much higher.

You need a playbook that works

So much has changed in what it takes to create great content that ranks and gets results, and you just need someone to make it easy.

Meet Your Instructors


George B. Thomas

Owner & HubSpot Helper

Educator, HubSpot and inbound expert, business growth strategist with more than 20 years of experience.


Liz Murphy

Director of Marketing

Business content strategist, content operations specialist, brand messaging therapist, founder of Buona Volpe.

Registration Ends on January 12th, 2023 









SEO Content Strategy Masterclass curriculum

Over the course of six weeks (meeting each Monday at 11:30 a.m. Eastern, from January 16, 2023, to February 20, 2023), you'll become an SEO content strategy Jedi through the following immersive and interactive course modules. (And yes, there will be homework that will help you immediately apply everything you learn!)




Week One

January 16th

11:30 AM eastern

Why does Google make everything so hard?!


Week 1: Modern SEO content strategy fundamentals

January 16, 2023

What's changed in how search engines rank content, and what do successful, revenue-generating SEO content strategies look like today?

Week Two

January 23rd

11:30 AM eastern

A group of wild blogs is called a ‘persuasion.


Week 2: Topic cluster and pillar page mastery

January 23, 2023

How does the topic cluster and pillar page content strategy model work, and how do you make the best topic choices for your business goals?

Week Three

January 30th

11:30 AM eastern

Is there a content wizard who can do it for us?


Week 3: Topic cluster and pillar strategy quick-start guide

January 30, 2023

How do you fully develop your topic cluster roadmap, and how do you make it crazy easy to get your pillar strategy off the ground?

Week Four

February 6th

11:30 AM eastern

No, you cannot physically shake content out of SMEs.


Week 4: How to create a pillar page (start to finish)

February 6, 2023

How do you architect a results-driving pillar page and involve subject matter experts? Also, how do you make the process manageable?

Week Five

February 13th

11:30 AM eastern

Fasten your seatbelts and prepare your content for takeoff.


Week 5: Your pillar page and topic cluster launch checklist

February 13, 2023

Once you have all of your powerful SEO content ready to publish, what do you need to do and in what order? What are must-know best practices?

Week Six

February 20th

11:30 AM eastern

Do you like content that makes money? We do.


Week 6: Reporting SEO content strategy ROI

February 20, 2023

Now that you've put in all of this work, how do you effectively report on the ROI of your content? And how do you keep your team excited?

SEO Content Strategy Masterclass outcomes

AKA, how do you explain to your boss why you absolutely need to be in this masterclass? In addition to walking away with MONTHS of content ideas for your company, you will ...

Masterclass - 3

Become a content strategy all-star

You'll be able to develop a revenue-generating SEO content strategy that is fully aligned with your business goals in your sleep! 

Master process + best practices

You'll master the sustainable, scalable content best practices to make your content creation collaborative, fun, and efficient. 

Bring home the ROI bacon

You'll never struggle again to prove the value of what you do or the undeniable results your content is delivering for your team.


Content Masterclass | Premium

Fuel Your Content & SEO in 2023


one-time charge

Purchase Your Premium Seat Today

This masterclass session is limited to the first 25 people who sign up. There are a total of fifteen basic seats and ten premium seats.

  • Streamlined pillar page creation process
  • Powerful content topics strategy
  • Downloadable quick start guide
  • Two personal 1-hour sessions
  • 3+ lead conversion ideas
  • Proven research strategy
  • 25+ Blog article ideas
  • Pillar Page Audits
  • Recorded Sessions
  • Facebook Group
  • Live Chat Support
  • Email Support

Content Masterclass | Basic

Fuel Your Content & SEO in 2023


one-time charge

Purchase Your Basic Seat Today

This masterclass session is limited to the first 25 people who sign up. There are a total of fifteen basic seats and ten premium seats.

  • Streamlined pillar page creation
  • Powerful content topics strategy
  • Downloadable quick start guide
  • 3+ Lead conversion ideas
  • Proven research strategy
  • 25+ Blog article ideas
  • Recorded Sessions
  • Facebook Group
  • Email support

"I still have questions before I register"

Not a problem! Fill out the form below, and we'll help you determine whether or not the SEO Content Strategy masterclass is right for you. (You'll likely only have to wait a few hours to hear back from us!)

The fine print you might care about.

Paid Course & Masterclass Refund Policy

Here at George B. Thomas, LLC, we want to create educational content that provides the most value and supports the needs of you and your business. We realize this means that at some point, you the customer, may purchase a course or masterclass that is not the right fit for you or your company's needs.

This is why we have created a refund policy for all paid courses and master classes purchased at George B. Thomas, LLC.

The following cancellation and refund policy pertain to all paid courses and masterclasses provided by George B. Thomas, LLC. Please ensure that you fully understand these terms and conditions before you register for a paid course or masterclass.

The purchaser/learner is entitled to cancel their course or masterclass within a 7-day period and will be provided a 100% refund. The 7-day period starts on the start day of the course or masterclass. After the first 7-days, refunds will be broken down as follows:

  • During the 14-day period, a 75% refund will be provided.
  • During the 30-day period, a 50% refund will be provided.
  • George B. Thomas, LLC will provide no refunds after the 30-day period has expired.